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30-Day Money-Back Guarantee

This course includes:

  • 1.5 hours on-demand video
  • 1 article
  • Full lifetime access
  • Access on mobile and TV
Marketing Social Media Marketing Facebook Marketing

Facebook Marketing: Advanced Targeting Strategies

Harness the power of our proven Facebook targeting strategies to build your fan base, generate leads and make more sales
Rating: 3.9 out of 53.9 (777 ratings)
60,581 students
Created by Sandor Kiss, Patrick Dermak
Last updated 12/2019
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Learn how to grow your business with advanced Facebook marketing strategies
  • How to leverage your visitors, customers and email subscribers to accelerate the growth of your business
  • Step-by-step instructions on how to build your fan base, generate leads and make more sales with paid Facebook Ads
  • Generate more income by reaching out to your customers and email subscribers
  • Quick & easy way to reach out to website visitors and turn them into paying customers
  • How to harness the power of a feature called Lookalike Audiences and increase your campaign ROI instantly!
  • ... and much more!

Requirements

  • Computer with Internet access
  • Following the step-by-step instructions
  • $10 advertising budget for your first campaign

Description

This course is designed for those who want to grow their business with Facebook Marketing like a professional agency.

You’ll discover how to deploy our proven & tested Facebook Marketing strategies to build up your fan base, generate more leads and sell more of your products or services.

Learn How to Use Advanced Facebook Targeting Methods To Scale Your Business

  • Generate more income by reaching out to your customers and email subscribers
  • Reach out to website visitors and turn them into paying customers
  • Harness the power of Lookalike Audiences and increase your campaign ROI


Grow Your Business Faster And Master The Art Of Facebook Targeting

At the beginning of this course, we have an entire module dedicated to Custom Audiences.

You’ll learn what they are, why Custom Audiences are so useful and how you can generate more profits by leveraging your existing customers, email subscribers and app users.

Next, you’ll tackle retargeting - the latest trend in digital marketing. You’ll discover advanced retargeting strategies covering how to reach out to your website visitors to build up your fan base, generate leads and sell more products & services.

Then, we’ll cover an advanced feature called Lookalike Audiences. I’ll show you how to turn Facebook users into paying customers and how to set up ads to reach out to these people.

By the end of this course, you'll be ready to deploy advanced Facebook targeting strategies, create efficient campaigns and grow your business instantly.

You'll be ready to promote your business by deploying the worlds most advanced and proven marketing strategies for high profit margins.

Who this course is for:

  • Beginner & intermediate marketers
  • Businesses of all sizes
  • Students in the process of establishing their first business

Course content

3 sections • 25 lectures • 1h 44m total length

  • Preview01:21
  • Preview02:16
  • Preview04:16
  • Preview00:25
  • How To Create A Custom Audience On Facebook
    Preview04:33
  • How To Use Custom Audiences In The Ad Creation Process
    01:33
  • How To Target Your Custom Audience On Facebook
    04:30
  • Custom Audience Core Strategies – Part I
    04:15
  • Custom Audience Core Strategies – Part II
    06:38

  • How To Reach Your Customers On Facebook
    00:21
  • What Is Website Retargeting?
    08:15
  • Why Retargeting Will Accelerate Your Business Growth
    04:14
  • How To Install A Retargeting Pixel
    03:01
  • How To Get Your Retargeting Pixel Installed
    01:05
  • How To Create A Website Custom Audience
    08:07
  • How To Create Retargeting Ads
    07:00
  • Retargeting Core Strategies – Part I
    13:18
  • Retargeting Core Strategies - Part II
    04:47

  • Introduction To Lookalike Audiences
    00:18
  • What Are Lookalike Audiences?
    01:43
  • Lookalike Audience Core Strategies
    02:05
  • How To Set Up Lookalike Audiences
    11:06
  • How To Create Ads With Lookalike Audiences
    04:18
  • Congratulations, You Made It!
    01:58
  • Bonus Lecture: Get Any of Sandor's Course for Up to 95% OFF!
    03:03

Instructors

Sandor Kiss
Teaching 600,000+ Students, Performance Marketer
Sandor Kiss
  • 4.2 Instructor Rating
  • 25,344 Reviews
  • 619,448 Students
  • 131 Courses

Hi, I'm Sandor!

I am passionate entrepreneur and performance marketer with ten thousands happy students.

Let me tell you my story...

At the age of 16, I founded my first online business. After being a full-time CPA marketer for more than 5 years, I decided to shift gears and use my skills to build companies.

Ever since, I have been lucky enough to do what I love the most: entrepreneurship, travelling the world, pushing my comfort zone and discovering things that I couldn't learn in the classroom.

One year ago, I decided to take the next step and share my knowledge with those who are ready to start their own business. This decision brought me to Udemy, where I am able to combine my biggest talents: entrepreneurship, marketing and teaching.

My teaching philosophy on Udemy is simple: I am crafting trainings that I wish I had available to me when I started my first company.

My courses serve a very important goal: helping you to transform your life and becoming a successful entrepreneur and marketer.

I've seen the impact a solid business can have on someone's life. That's why I can only encourage you not to miss out on this opportunity.

As of today, I've sold more than 600,000 trainings, established multiple successful online businesses and coached hundreds of students.

So, that's my story. But now, I just want to ask you a simple question.

Do you want some help?

Do you want to establish your own business, become an entrepreneur or simply generate more revenue from your current business?

Great, because I am sure I am going to be able to help you. Feel free to check out my course portfolio and let's see if we can work together.

Best Regards,

Sandor Kiss

Patrick Dermak
Entrepreneur, Performance Marketer & Coach
Patrick Dermak
  • 4.0 Instructor Rating
  • 8,668 Reviews
  • 267,274 Students
  • 33 Courses

Patrick started off his career as a concert pianist. At the age of fourteen, he got accepted into the University of Music and Dramatic Arts Mozarteum, Salzburg. Two years later, he made his debut at the Berlin Philharmonic Hall with Tschaikowsky’s first Piano Concerto. Ever since, he has been a welcomed guest at the most prestigious concert halls in Europe.

After graduating from hHigh sSchool, it was time for a radical change. Patrick shifted gears and followed another passion by studying Law at the University of Augsburg.

After gathering work experience at top law firms such as Freshfields Bruckhaus Deringer, Deloitte, Baker & McKenzie, and the German Ministry of Justice, Patrick booked a plane ticket to Silicon Valley to pursue a Master’s Degree in Intellectual Property Law at the University of Santa Clara School of Law.

Amidst the headquarters of Apple, Microsoft, and Google, Patrick met plenty of entrepreneurs, software engineers, and startup founders who inspired him to start his own company at the age of 23.

He is the co-founder of Adbaker, a Facebook & Instagram Advertising agency based in Cologne. Adbaker has been the fastest- growing Facebook marketing agency in all German-speaking countries since 2018. He has also founded Adbaker IQ with one of Germany's largest private equity companies, which aims to build, grow, and finance eCommerce and technology companies.

His flagship product,“Facebook University,” is the #1 bestselling training series on Facebook Marketing worldwide, with almost 200,000 students from 168 countries on Udemy alone.

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