Facebook Marketing: Become a FB Ads Expert in 90 Mins 2017
3.6 (78 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,455 students enrolled

Facebook Marketing: Become a FB Ads Expert in 90 Mins 2017

Learn the secrets of Facebook ads I used to grow my business to $40K in 6 months and how you can apply them to yours!
3.6 (78 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,455 students enrolled
Created by Matt Larry White
Last updated 11/2015
English [Auto]
Current price: $11.99 Original price: $19.99 Discount: 40% off
1 day left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Use Facebook’s Power Editor to stop losing money and wasting time
  • Create Facebook ads for as low as 0.001 CPC
  • Properly split-test Facebook ads to find the most performing variation
  • Re-market to website visitors to convert users into sales
  • Choose which bidding option is appropriate for your advertising objective
  • You will need to have a Facebook Page

I created this course for people who don’t have a lot of time on their hands and who want to get to the heart of the matter when it comes to Facebook marketing. Whether you are a beginner or an expert, after these 90 concise minutes, you will be creating one successful Facebook advertising campaign after the other.

This course is really made up of 2 parts. In the first half of the course, I teach you everything I knew of Facebook advertising when I started, what I learned along the way and much more! Included:

  • How the auction system is setup
  • How Facebook’s ad structure is composed of 3 levels
  • How you can manage and analyze your ads once they are running or have finished running
  • A comprehensive look at the different possible bidding setups
  • How Power Editor as of October 2015 is the best tool to use in order to create your Facebook ads
  • Custom and Lookalike audiences
  • How to use Page Insights to refine the content you promote
  • How to analyze the data from your advertising campaigns
  • And much more…

Then, I show you step-by-step how I created thousands of my ad campaigns, which have produced:

  • 40 million page views
  • $40,000
  • 500,000 Facebook fans
  • CPCs of $0.001
  • Relevance scores of 10/10

Finally, in the second half of the course, I delve into how you can do it. There are specific lectures on how to apply my Facebook advertising secrets for:

  • Start-ups
  • Mobile app creators
  • Small businesses
  • Online stores
  • Video-centered businesses

Start now and learn in 90 minutes everything I did in 6 months! Included

  • 30-day money back guarantee: I am confident in the quality of my course ahead, but if you ever feel like it does not fulfill your expectations, you can ask for 100% of your money back within 30 days
  • Full & free lifetime access
  • Every new lecture I add will always be included for free
  • Free of charge surprise bonuses in the future

Do not waste another minute in becoming a Facebook marketing expert!

Who this course is for:
  • Start-ups
  • Small businesses
  • Large companies
  • Online stores
  • Community managers
  • Website owners
  • Video-centered businesses
Course content
Expand all 26 lectures 01:30:51
+ Introduction
3 lectures 07:48

I show you the potential revenue and traffic you can generate by following my course.

Preview 03:38

I give you an overview of my past experiences.

Preview 01:50

I go over what you can expect from this course and what you will learn about Facebook advertising.

Course Overview
+ Fundamentals of Facebook Advertising
4 lectures 10:07

I explain how Facebook determines which ads it displays to which people.

Facebook Advertising Is An Auction System

I give an overview of how to best use each of the 3 levels in Facebook's Ad Structure in order to setup an ad with your desired targeting.

Preview 01:26

I explain how to manage and to analyze your ads once they are created, using Ads Manager and Facebook Reports.

Ads Manager and Facebook Reports

I summarize the main points concerning the basics of Facebook advertising.

+ A Comprehensive Understanding of Facebook Advertising
6 lectures 25:42

I explain the different objectives from the campaign level of Facebook's ad structure.

The Campaign Level

I go through the concept of an Ad Set, which is where you choose the audience you want to target, where you decide when your ad set will run, where it will run and the bidding setup it will use.

The Ad Set Level

I go over the bidding options available during the creation of an Ad Set and how they differ from one another.

When to use CPC, CPM, oCPM

I go over what options you have to design your ad, how to split test your ads and how to improve conversions with a few secret tips.

The Ad Level

I explain here why it's absolutely important to use Facebook's most powerful tool: Power Editor.

Why You Should Use Power Editor

I summarize the important points of my comprehensive look of Facebook advertising.

+ Pushing the Envelope: Advanced Facebook Tips to Keep You Ahead of the Game
6 lectures 15:55

I talk about Audience Insights, a Facebook tool which allows you to learn more about different audiences on Facebook.

Facebook Analysis Tool: Audience Insights

I explain what Custom and Lookalike Audiences are and their importance.

Custom/ Lookalike Audiences

I show you how to edit your picture thumbnails in order to fit Facebook's requirements.

How to Make the Perfect Thumbnail Image

I show you how to use Page Insights to uncover important data about your fans, their behaviour and their interactions with your content.

Facebook Analysis Tool: Page Insights

I go over a few simple tricks to help you manage your Advertising account itself.

Facebook Billing Tips

I summarize the main points of advanced techniques of Facebook advertising.

Final Exam on Course's First Part
14 questions
+ How I Applied What You Just Learned to Make Thousands of Dollars
1 lecture 09:24

I show you step-by-step how I created my ads to reach millions of users and make thousands of dollars.

How I Created my Campaigns, Ad Sets and Ads
+ Your Turn to be Successful!
5 lectures 21:25

I introduce this section which applies what you learned up until now to specific objectives that advertisers often have.


I go over Facebook advertising strategies for startups looking to promote their mobile app using Facebook advertising.

Preview 05:27

I go over Facebook advertising strategies for companies looking to sell stuff online using Facebook advertising.

Selling Stuff Online

I go over Facebook advertising strategies for small businesses who wish to create brand awareness in their local community.

Small Businesses

I go over Facebook advertising strategies for advertisers looking to promote a video.

+ Conclusion
1 lecture 00:32

Thank you for taking my course!

Thank You