Facebook Marketing: Become a FB Ads Expert in 90 Mins 2017

I explain how Facebook determines which ads it displays to which people.

I give an overview of how to best use each of the 3 levels in Facebook's Ad Structure in order to setup an ad with your desired targeting.

I explain how to manage and to analyze your ads once they are created, using Ads Manager and Facebook Reports.

I summarize the main points concerning the basics of Facebook advertising.

I explain the different objectives from the campaign level of Facebook's ad structure.

I go through the concept of an Ad Set, which is where you choose the audience you want to target, where you decide when your ad set will run, where it will run and the bidding setup it will use.

I go over the bidding options available during the creation of an Ad Set and how they differ from one another.

I go over what options you have to design your ad, how to split test your ads and how to improve conversions with a few secret tips.

I explain here why it's absolutely important to use Facebook's most powerful tool: Power Editor.

I summarize the important points of my comprehensive look of Facebook advertising.

I talk about Audience Insights, a Facebook tool which allows you to learn more about different audiences on Facebook.

I explain what Custom and Lookalike Audiences are and their importance.

I show you how to edit your picture thumbnails in order to fit Facebook's requirements.

I show you how to use Page Insights to uncover important data about your fans, their behaviour and their interactions with your content.

I go over a few simple tricks to help you manage your Advertising account itself.

I summarize the main points of advanced techniques of Facebook advertising.

I show you step-by-step how I created my ads to reach millions of users and make thousands of dollars.

I introduce this section which applies what you learned up until now to specific objectives that advertisers often have.

I go over Facebook advertising strategies for startups looking to promote their mobile app using Facebook advertising.

I go over Facebook advertising strategies for companies looking to sell stuff online using Facebook advertising.

I go over Facebook advertising strategies for small businesses who wish to create brand awareness in their local community.

I go over Facebook advertising strategies for advertisers looking to promote a video.

Thank you for taking my course!