Facebook Ads & Instagram Ads Course- Growth Marketing

Explore eight universal marketing angles that shape Facebook and Instagram ads, from inclusivity and social proof to seasonality and product benefits, with testing for optimal CPA.

Discover creative inspiration for Facebook and Instagram ads using free tools, ad libraries, hashtag research, competitor analysis, and lookalike audience insights to craft effective, tested creatives.

Apply the Ada formula—attention, interest, desire, and action—to craft hooks, maximize three-second views, and drive clicks with strong calls to action.

Learn how high volume creatives scale campaigns by turning a single ad concept into numerous iterations—testing ad headlines, colors, background colors, and bundle layouts to reach CPA goals faster.

Identify and leverage buyer personas to tailor ads and messaging for knee and joint pain. Use Facebook audience manager and keyword planner to discover audiences and optimize targeting.

Discover how a full funnel approach on Facebook and Instagram ads targets top, middle, and bottom funnel audiences to drive cheaper, more conversions and align with your digital marketing strategy.

Optimize the top of the funnel with lookalikes from customer lists and pixel data, and use brand videos that address problems, show benefits not features, and boost credibility for conversions.

Turn a one-time customer into a lifelong buyer with loyalty campaigns that invite repeat purchases, same or different products, and build trust through simple reminders, reviews, and vip incentives.

Explore a unique approach to media, metrics, and budget allocation to run your ads confidently. Embrace a mindset over a step-by-step guide; there is no one-size-fits-all in media buying.

Explore how to interpret Facebook and Instagram ads metrics from lower to upper funnel, including cost per purchase, ROAS, and attention metrics, to optimize campaigns in ads manager.

Master your budget allocation for Facebook and Instagram ads by allocating 75% to testing top-of-funnel campaigns, 15% to middle, 7% to bottom, and 3% to loyalty, then 75/25 on scale.

Develop a clear campaign structure to test, iterate, and scale across top, middle, and bottom funnel. Leverage budget optimization, CBO, and dynamic product ads for catalog sales and view content.

Structure campaigns and ad sets with automatic placements and bidding, using large audiences to leverage Facebook's optimization, and align by top, middle, bottom funnel and loyalty for conversions and roas.

Explore Facebook ads attribution windows, including v2 attribution and click attribution, and how seven-day and one-day conversion windows attribute purchases.

Prioritize high impact tests, starting at the macro level and iterating to specifics, using landing pages, creative angles, URLs, pricing, and ad formats to boost conversions.

Treat every test as a scientific experiment by keeping all variables constant except the creative. Use Facebook AB testing or campaign budget optimization to balance time, budget, and accuracy.

Compare horizontal and vertical scaling for Facebook and Instagram ads, focusing on widening audiences, testing lookalikes and interest targets, refining messaging, and using 20–25 percent budget increments while monitoring KPIs.

Scale your Facebook and Instagram ads by testing and identifying winning ads, then use campaign budget optimization or ad set budget optimization to structure and scale campaigns.

Learn how the attention, interest, desire, and action (ADA) framework powers wildly successful Facebook video ads, using Squatty Potty as a case study of hook, problem–solution, credibility, and CTA.

Show how marketing simplicity and a strong offer boost conversions, illustrated by Butcher Box's free bacon for life and clean landing pages. Examine the funnel and email capture for growth.

Learn how Truebill scales with Facebook and Instagram ads using mass-variety creatives and emotional hooks. Discover how strong landing pages and trust drive app downloads and subscription cancellation.

Audit of Magic Spoon shows a simple, trust-building site with price per serving and subscription options, plus vibrant Facebook and Instagram ads that emphasize key benefits and strong visuals.

Explore how Lumen skin care scales paid traffic with free trials and user-generated content, optimizing landing pages and credibility to boost CLTV across Facebook, Instagram, and more.

Dr. Squatch wins in direct-to-consumer with high-volume ad creatives and bold branding, aided by a quiz funnel, email marketing, and optimized landing pages.

Learn how Spot and Tango use Facebook and Instagram ads, effective video creative, and a quiz funnel to drive growth and lifetime value for a pet food subscription.

Explore how to drive user growth with Facebook ads through a Monday.com brand audit, analyzing multi-angle SaaS and SMB funnels, landing pages, and content marketing strategies.

Explore how Noom uses psychology-based messaging and a deep Facebook/Instagram funnel to drive user growth. See how varied ad hooks and ad library testing fuel growth and credibility.

Examine how Remrise clarifies its sleep formula, leverages a quiz-driven personalized funnel, and promotes a subscription model to optimize customer acquisition costs and sales.

Discover how advertorial style ads and multiple campaigns promote tech products, like the Photostick, across Facebook and Instagram, with discounts, badges, and a holiday launch cadence.

Analyze how Atoms' ads address high price by highlighting value and durability, balancing direct response and branding. Practice crafting ads that justify cost through materials, fit, and longevity.

Analyze a video ad for the Fast Coach fasting app, highlighting natural selfie filming and the demo. Note coaching benefits, science tab, ketosis questions, and a conversion-focused landing page critique.

Explore how UGC-style ads and compelling calls to action drive Facebook and Instagram campaigns, with tips on creating organic-looking, scripted videos and tailoring offers like free trials.

Analyze advertorial Facebook ads for routine vitamins, explore how Forbes credibility and article-style landing pages boost engagement, and compare direct product pages with educational approaches for high click-through rates.

Examine a Pet Lab Co retargeting ad leveraging social proof, limited discounts, and a probiotic dog chew with salmon oil and chicory root to tackle yeast issues and boost sales.

Explore Loox product reviews & photos on Shopify to collect image and video reviews that showcase real-life use and boost visibility with grid displays and Google Shopping.