
Learn more about Voy Media and why this course is going to be helpful.
Explore eight universal marketing angles that shape Facebook and Instagram ads, from inclusivity and social proof to seasonality and product benefits, with testing for optimal CPA.
Apply the Ada formula—attention, interest, desire, and action—to craft hooks, maximize three-second views, and drive clicks with strong calls to action.
Learn how high volume creatives scale campaigns by turning a single ad concept into numerous iterations—testing ad headlines, colors, background colors, and bundle layouts to reach CPA goals faster.
Discover how a full funnel approach on Facebook and Instagram ads targets top, middle, and bottom funnel audiences to drive cheaper, more conversions and align with your digital marketing strategy.
Explore how to interpret Facebook and Instagram ads metrics from lower to upper funnel, including cost per purchase, ROAS, and attention metrics, to optimize campaigns in ads manager.
Develop a clear campaign structure to test, iterate, and scale across top, middle, and bottom funnel. Leverage budget optimization, CBO, and dynamic product ads for catalog sales and view content.
Explore Facebook ads attribution windows, including v2 attribution and click attribution, and how seven-day and one-day conversion windows attribute purchases.
Prioritize high impact tests, starting at the macro level and iterating to specifics, using landing pages, creative angles, URLs, pricing, and ad formats to boost conversions.
Compare horizontal and vertical scaling for Facebook and Instagram ads, focusing on widening audiences, testing lookalikes and interest targets, refining messaging, and using 20–25 percent budget increments while monitoring KPIs.
Scale your Facebook and Instagram ads by testing and identifying winning ads, then use campaign budget optimization or ad set budget optimization to structure and scale campaigns.
Show how marketing simplicity and a strong offer boost conversions, illustrated by Butcher Box's free bacon for life and clean landing pages. Examine the funnel and email capture for growth.
Audit of Magic Spoon shows a simple, trust-building site with price per serving and subscription options, plus vibrant Facebook and Instagram ads that emphasize key benefits and strong visuals.
Learn how Spot and Tango use Facebook and Instagram ads, effective video creative, and a quiz funnel to drive growth and lifetime value for a pet food subscription.
Explore how Noom uses psychology-based messaging and a deep Facebook/Instagram funnel to drive user growth. See how varied ad hooks and ad library testing fuel growth and credibility.
Examine how Remrise clarifies its sleep formula, leverages a quiz-driven personalized funnel, and promotes a subscription model to optimize customer acquisition costs and sales.
Analyze how Atoms' ads address high price by highlighting value and durability, balancing direct response and branding. Practice crafting ads that justify cost through materials, fit, and longevity.
Analyze advertorial Facebook ads for routine vitamins, explore how Forbes credibility and article-style landing pages boost engagement, and compare direct product pages with educational approaches for high click-through rates.
This Facebook Ads and Creative course is your complete guide to understanding how to run successful social media campaigns. Taking this course is not required to have any knowledge of social media advertising. Whether you are a beginner or intermediate, this course will help you reach an advanced level in Facebook Ads.
The Growth Program is a professional course that gives startup founders and marketers everything they need to get traction and scale revenue.
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Hi friend!
My name is Kevin Urrutia.
I am the co-founder and CEO of Voy Media, the number-one Facebook Ads Agency in New York!
After profitably spending more than $30 million and generating over $120 million in revenue for health, fashion, education, DTC, and SaaS brands, I will show you the essential and actionable insights you need to achieve breakthrough numbers.
I am passionate about digital marketing, eCommerce, and growth.
Through my experience at Voy Media, I have realized that many entrepreneurs and startup owners are missing out on a huge opportunity because they don’t have the required budget to hire a digital marketing agency.
However, I think no one should turn his back on such goldmines as Facebook and Instagram. So I came up with a solution: creating a course at an affordable price so anyone can have the power to advertise their brand online.
This course will teach you everything you need to know about launching winning campaigns on Facebook:
How to build killer creatives that convert
A guide to ad targeting
Understand the full-funnel approach
Learn the fundamentals of Media Buying
How to test and optimize (most important)
How to scale your advertising campaigns
In addition to the theoretical course, I’m also providing you with brand audits and great ads reviews.
After taking the course, the goal is to see how your lessons can be applied to your campaigns.
You’ll get my thoughts on what some brands did great and what they did not so great.
You’ll also get lots of great ads examples you can get inspired by, along with lots of tips and tricks to take your campaigns to the next level!
I look forward to welcoming you to the Facebook Ads expert team!
Best,
Kevin Urrutia, co-founder and CEO of Voy Media
Acquiring new customers can be a big challenge for startups, but don't worry! There are so many different marketing channels and tactics to choose from, it can be tough to decide where to focus. However, with the right strategy and a bit of experimentation, you can find what works best for you and your business. Plus, there are lots of resources available to help you navigate the process and make the most of your marketing efforts. Remember, it's all about finding the right balance between cost and results, and with a little perseverance, you'll be able to grow your customer base in no time!
Don't worry, we've got you covered! A "growth engine" is a reliable way to consistently acquire new customers. It combines a scalable marketing channel, effective product messaging, and a high-converting funnel to attract customers at a profit. With a growth engine, you'll see meaningful growth in your business, increased profitability and efficiency, and have peace of mind knowing you're focusing on the right initiatives. Plus, by aligning your team and resources around a single growth channel, you'll be able to focus on running the rest of your business with ease. Let's work together to create a growth engine for your company!