Facebook & Instagram Ads Sales Accelerator For Beginners2020

Learn how Facebook advertising works through user engagement, competition, and a personalized algorithm that targets audiences by past behavior; define your objective and customer persona.

Identify what makes a Facebook ad, including sponsored content in the news feed, and distinguish personal profiles from business pages to guide ad copy, CTA, and landing page links.

Learn to create a Facebook page for your business, optimize it for ranking, and use a content calendar to build KLT (know, like, trust).

Learn how to create and optimize a Facebook page to build know, like, trust (KLT) with your audience, post regularly, and improve page ranking.

Learn how to set up a Facebook page for elegant fashion, optimize it with a profile photo and cover, and design a cohesive logo and branding using templates.

Learn to optimize your Facebook page by editing page info, writing a keyword-rich description, selecting the right category, and adding precise contact details to improve visibility.

Discover how to create a unique, easy-to-remember Facebook page username that doubles as a URL, improves searchability, and is chosen by checking availability (with examples like elegant fashion).

Learn how to assign roles on your Facebook page, so trusted team members can publish content, manage posts, respond to messages, and perform page duties without sharing login details.

Post content regularly across formats like videos and photos to inform, educate, advise, or entertain your audience, and optimize your Facebook page with visibility, messaging, and admin settings.

Apply your lessons by creating an optimized Facebook page for assignment 1, including a correctly sized cover and complete page information, then submit for review and scheduling.

Master Facebook ads with the unified ads manager on your business page, using guided creation for beginners or quick creation for experienced users to publish promoted posts.

Learn to set up your payment method in Facebook Ads Manager by adding a card, selecting your country, and optionally configuring an account spending limit to run ads.

Compare boosted posts and Facebook ads, explain boosting versus Ads Manager, and show how awareness, consideration, and conversion guide campaign choices.

Learn how to create and use a Facebook business manager to centralize assets, manage ad accounts, assign permissions, and mitigate risk by using separate payment methods instead of personal profiles.

Learn how to create a Facebook business manager, set up pages and ad accounts, invite people, assign permissions, and enable two way authentication for secure accounts.

Learn to navigate changing Facebook and Instagram ads dynamics with a flexible, budget-conscious approach: start small, test multiple assets, monitor performance, and adjust targeting as trends evolve.

Learn the Facebook ad structure, from selecting a campaign objective to setting up assets. Understand audience targeting, placements, budgets, and the ad with media, copy, and a call to action.

Explore the 11 Facebook marketing objectives across awareness, reach, consideration, and conversion to drive brand visibility, traffic, engagement, app downloads, video views, leads, messages, and sales.

Leverage audience insights to target the demographics, locations, ages, and interests for your ads. Use the free audience insights tool in the ad manager to refine targeting and maximize budget.

Research specific demographics to target ads by examining behavior, interests, location, and age, then apply findings to your campaigns and share results by email.

Switch from a personal to a business Instagram account to unlock insights, promotions, and a clickable business profile, using the settings menu to enable Instagram advertising.

Create Instagram ads on your mobile by choosing a destination: website, profile, or direct message. Set budget, define audience, and add a clear call to action before previewing and launching.

Learn to run Instagram ads using Facebook Ads Manager with a traffic objective and campaign assets. Target the right audience, select placements on Instagram, and review before publishing.

Learn to create a Facebook traffic campaign, set up campaign and ad assets, target a defined audience, choose placements, optimize for landing page views, and test multiple ad variations.

Learn to run a Facebook traffic ad, test multiple assets and audiences, monitor mailing-list opt-ins and impressions, and disable underperforming assets to optimize cost per result.

Apply everything you learned in the Facebook and Instagram advertising sales accelerator immediately to start improving; action wins, and questions can be emailed.