Facebook & Instagram Ads For Beginners 2022
What you'll learn
- Step-by-step blueprint for creating and launching your first Facebook & Instagram ad campaign
- Understand how Facebook/Instagram/Messenger/Whatsapp fit into Meta's ecosystem
- Setup your Facebook & Instagram pages & business accounts (step-by-step tutorials)
- Learn to build high quality ads that resonate with users, easily, and for free
- 3 Bonuses: Campaign Builder Template, PDF Playbook, and Canva Ad-Creation Tutorial
- No requirements - this is for beginners.
In this course, I'll teach you step-by-step, how to setup your first Facebook ad campaign, from scratch, unlocking a new stream of growth for your business.
Facebook's ad platform is complex, and knowing where to begin is a serious challenge. Mistakes are costly. There are many self-reported experts out there, providing conflicting advice. Figuring out who and what info to trust is frustrating and demoralizing. 8 years ago, I taught myself Facebook ads, and discovered that it has the potential to cost you countless hours and endless effort. But it doesn't need to.
That's why I built this course.
I've consolidated 8 years of experience (3 years as a Facebook employee), mistakes, and learnings, into this straight-to-the-point training. I'll take you through exactly what you need to know to run your first Facebook/Instagram ad campaign.
Through this course, you'll:
Learn how to plug in to Meta's Ad Platform: Before running ads, it's critical that you understand the ecosystem as a whole, and how Facebook/Instagram/Messenger/Whatsapp fit into Meta's bigger picture.
Get step-by-step instructions for setting up your Pages and Accounts: A critical precursor to running ads effectively - I'll take you through the step-by-step process for setting up your business suite, ad account, Facebook & Instagram pages, and payment settings, so that you're ready to use Ads Manager - the ad platform that is significantly more powerful than running ads in-app on your phone.
Create and launch your first Facebook & Instagram ad campaign: I'll walk you through, step-by-step, my blueprint for how you can create and run your first Facebook/Instagram ad campaign.
You'll also get immediate access to these 3 bonuses, included in your enrollment:
Bonus #1: Build ads using Canva: I'll teach you how to build your first ads using my favourite ad creation tool: Canva. You'll learn how to make ads from templates, easily, affordably, and quickly.
Bonus #2: PDF Playbook: Get a downloadable playbook document of everything included in this course, for you to print out or reference during/after the course.
Bonus #3: Campaign Building Framework: A framework I've built to help you map out key pieces of your first campaign(s) - this document will be provided for download as well as instructions on how to use it effectively, making it significantly easier to setup your campaign and avoid costly mistakes.
Who this course is for:
- Entrepreneurs, small business owners who want to grow their business with Facebook & Instagram ads
- Freelancers who want to learn Facebook ads so they can sell their services to clients
- Marketers who want to branch out into Facebook & Instagram ads
- Content creators who want to increase their influence and creator growth via paid ads
Hi, my name is Khalid, and from 2016 to 2019, I worked as a senior client consultant at Facebook HQ in Menlo Park, CA. My role there was to provide advice & consult with the largest advertisers on the platform. I helped companies like Netflix, eBay, Nestlé, P&G, and Coca-Cola maximize the ROI on their ad spend.
Since then, I've built a repeatable, scalable framework to run effective FB Ads. I've used my framework to help 1000s of businesses.
After leaving Facebook, I started my own consultancy. With this system, my clients & students have achieved outstanding results with their advertising. And they have done so regardless of their budget.
I've also used it to build 5 different ecommerce brands and a SaaS company called Ad Optimum. And now, I want to help you do the same.