Facebook / Instagram Ads for Beginners | Proven Approach
What you'll learn
- Facebook and Instagram Ads
- Setting up Facebook Business Manager
- Setting up Facebook Ad Manager
- Ads best practices
- Key Metrics
- Best practices based on our agency's best practices
Requirements
- No prerequisites, this is for a beginner!
Description
Facebook / Instagram Ads course for beginners, covering best practices we recommend and implement at our agency, Rise Marketing Group. This course was created September 2020. This is a 45 minute course, jam packed with best practices and how to videos to setup your Facebook campaigns for success. This course covers the following:
Introduction to Facebook Ads
Setting up appropriate infrastructure for success through Facebook Business Manager
Creating campaigns that perform (remarketing, look-a-like audiences, and persona based ads)
Ads
Key metrics
Conclusion (with a link for FB Support)
Who this course is for:
- Business owners
- Students
- Aspiring digital marketers
Course content
- Preview01:08
Instructor
![Benjamin Lund](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.1 Instructor Rating
- 27 Reviews
- 7,962 Students
- 2 Courses
14 years digital advertising experience including the last four at Google. Previous to Google I was at major media entities such as RKG ad agency (since aquired by Merkle), Yahoo! and Monster. Throughout my career I worked with enterprise companies (Nutrisystem, Philips, Aspen Dental, Weight Watchers, Equinox Fitness, etc.) literally helped companies make millions off of AdWords and now want to scale my expertise to benefit more people and businesses.
I'm currently the founder of Rise Marketing Group and marketing blog DIY Digital Strategy.