Facebook / Instagram ads for beginners
What you'll learn
- Learn how to launch a first Facebook campaign
- Learn how to run Instagram ads campaing
- How to get leads using Facebook / Instagram lead form
- A step-by-step guide that helps you create and set up your first Facebook and Instagram ads campaigns.
- What is a Facebook Business manager
- Navigation in the Facebook Business Ecosystem. This is very important because many beginners are often confused by its design.
- How to create Facebook and Instagram business pages
- How to create a Facebook Ad account, and how it differs from a Facebook Business manager
- Facebook / Instagram Audiences
- Campaign objectives
- 3 steps on how to launch an ad campaign
- How to automate your work
- How to integrate Facebook lead ads with Google sheets
Requirements
- No marketing experience needed
- No paid software
- Laptop or personal computer
Description
Just 1-2 hours and you will have a new skill that helps you to start generating leads on Facebook and Instagram
After this course:
- You will launch your first profitable Facebook and Instagram ads campaigns.
- You will get the first leads
- You will know the basics of Facebook and Instagram ad campaigns.
This course will be the perfect first step for junior digital marketers. After taking this course you will have a skill that you can sell and start your career as a digital marketer.
If you have your own business (especially a service business) this course allows you to generate leads online and automate the sales processes. No need to hire an ad expert or marketing agency. You will launch paid ads campaign by yourself and control all workflow.
In this course we will cover:
- 4 pillars of Facebook / Instagram ads
- Perfect learning path for digital marketers
- Facebook ecosystem for business
- Facebook business manager
- Facebook ads account
- Facebook business page
- Instagram business account
- How not to confuse in the Facebook business ecosystem
- Campaign objectives
- Facebook audiences
- Facebook / Instagram lead forms
- How to wright a perfect ad text
- How to integrate the Facebook lead form with Google sheets
- API integration using Apiway
and more
Who this course is for:
- Small business owners
- Beginners in Digital Marketing
- Freelancers
- People who want to get a new remote job
- Service business owners
- Digital marketers
Instructor
Apiway is a tool that helps digital marketers to automate their work connection marketing tools via API
More than 20 000 digital marketers use Apiway every day
Also, Apiway is a digital marketing academy where people can learn all information about digital marketing and business
We started as a marketing agency in 2013. In 2019 our agency was transformed into a tech startup Apiway