Marketing Social Media Marketing Business Strategy

Facebook Training for Business

Facebook tutorials for effective, responsible use at work from the top-rated social media training provider.
Free tutorial
Rating: 3.9 out of 5 (465 ratings)
23,118 students
Created by Eric Schwartzman
Enroll now
Facebook Training for Business
Free tutorial
Rating: 3.9 out of 5 (465 ratings)
23,118 students
Buy now
The business case for being active on Facebook
All about newsfeeds, status updates, apps and profiles
How to get a Facebook vanity URL and embed a profile badge on a website
How memorialize the profile of a deceased Facebook member
How to search Facebook status updates on public profiles
Pages, terms of service, timelines, covers and promotions
How Greenpeace hijacked Nestle's Facebook Page
What Ducati Motorcycles did wrong when they integrated Facebook into their website
How Amazon leveraged Facebook's social web to power personal recommendations
What happened when BP's Facebook Page was buried under an avalanche of comments
How to use Google Plus, the latest social network, and the business case for being there
How to use Pinterest for Business, and when it makes the most sense to leverage this social network
How to use the Facebook mobile app and how to upload photos from Instagram and Check-Ins from Foursquare
And much. much more

Requirements

Description

Facebook training for employees. Includes over 43 Facebook tutorials and training videos to bring you up to speed on effective, responsible use at work.

Learn how to use Facebook's advanced features for business and accelerate your digital literacy.  Facebook training covers the effective and responsible use of Facebook.com, the Facebook mobile app, Instagram, Foursquare and even Pinterest and Google Plus at work.
Course content
7 sections • 43 lectures • 8h 9m total length
  • Overview
    02:50
  • About this Trainer
    02:12
  • Promotional Materials
    01:15
  • Housekeeping
    02:06
  • Facebook by the Numbers
    03:10
  • Newsfeeds, Apps and Profiles
    05:55
  • Privacy Settings
    02:39
  • Profile Badges
    01:28
  • Vanity URLs
    01:23
  • Memorial Pages
    02:26
  • Search
    05:08
  • Why & How Businesses Facebook
    06:32
  • Covers, Compliance and Cute
    04:44
  • Sharing Positive Posts
    01:31
  • Edgerank
    04:10
  • Public Figure Pages
    02:19
  • Managing Page Timelines
    11:19
  • Using Timeline Effectively
    02:04
  • Most Engaging Status Updates
    06:20
  • Promotions
    02:11
  • Sharing Photos & Videos
    04:59
  • Tagging Status Updates
    06:26
  • Like Buttons with Faces
    02:44
  • Embedding "Like" Buttons
    09:30
  • Pin, Hide and Remove Posts from Pages
    02:15
  • Next Steps
    00:41
  • Facebook Mobile App
    08:54
  • Instagram
    07:45
  • Case Study: Ducati Motorcycles
    01:13
  • Case Study: Greenpeace Brandjacks Nestle
    09:48
  • Case Study: Amazon Open Graph Integration
    04:34
  • Case Study: BP Oil Spill
    28:47
  • Pinterest Demo
    05:13
  • Google Plus Demo
    10:38
  • Resources Overview
    02:00
  • Facebook Automation: Vendor Briefing
    22:06
  • Facebook Measurement: Vendor Briefing
    22:32
  • Best Wall Posts: Industry Research
    50:43
  • Facebook Open Graph: Deep Dive
    34:09
  • Facebook Like Buttons: Deep Dive
    24:57
  • Facebook Pages & Ads: Deep Dive
    01:03:38
  • Jay Baer on Google Plus
    34:11
  • Social by Design: The Future of Facebook Marketing
    01:00:23

Instructor
Eric Schwartzman
B2B Growth Marketing Advisor
Eric Schwartzman
  • 4.2 Instructor Rating
  • 12,287 Reviews
  • 203,911 Students
  • 20 Courses

I am a digital transformation advisor and digital marketing consultant.

I help clients grow revenue online through B2B growth marketing initiatives using my own, proprietary organic growth framework.

I led the center for digital innovation at Howard Industries, a $1B B2B, launched 2 SaaS start-ups and did integrated marketing for entertainment, media and tech clients at one the world's largest PR Agencies.

I’m a best-selling author of Social Marketing to the Business Customer. Some of the organizations I've advised are Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank.

My complete library of self-paced, online digital marketing, compliance and security training courses have been taken by nearly a quarter million people worldwide on Udemy and at my own website.

Google "social media training" to find my additional courses.