Social Media Marketing Business Strategy

Facebook Training for Business

Facebook tutorials for effective, responsible use at work from the top-rated social media training provider.
Free tutorial
Rating: 4.2 out of 5 (434 ratings)
22,172 students
Created by Eric Schwartzman
Enroll now
Facebook Training for Business
Free tutorial
Rating: 4.2 out of 5 (434 ratings)
22,172 students
Buy now
The business case for being active on Facebook
All about newsfeeds, status updates, apps and profiles
How to get a Facebook vanity URL and embed a profile badge on a website
How memorialize the profile of a deceased Facebook member
How to search Facebook status updates on public profiles
Pages, terms of service, timelines, covers and promotions
How Greenpeace hijacked Nestle's Facebook Page
What Ducati Motorcycles did wrong when they integrated Facebook into their website
How Amazon leveraged Facebook's social web to power personal recommendations
What happened when BP's Facebook Page was buried under an avalanche of comments
How to use Google Plus, the latest social network, and the business case for being there
How to use Pinterest for Business, and when it makes the most sense to leverage this social network
How to use the Facebook mobile app and how to upload photos from Instagram and Check-Ins from Foursquare
And much. much more

Requirements

Description

Facebook training for employees. Includes over 43 Facebook tutorials and training videos to bring you up to speed on effective, responsible use at work.

Learn how to use Facebook's advanced features for business and accelerate your digital literacy.  Facebook training covers the effective and responsible use of Facebook.com, the Facebook mobile app, Instagram, Foursquare and even Pinterest and Google Plus at work.
Curriculum
7 sections • 43 lectures • 8h 9m total length
  • Overview
  • About this Trainer
  • Promotional Materials
  • Housekeeping
  • Facebook by the Numbers
  • Newsfeeds, Apps and Profiles
  • Privacy Settings
  • Profile Badges
  • Vanity URLs
  • Memorial Pages
  • Search
  • Why & How Businesses Facebook
  • Covers, Compliance and Cute
  • Sharing Positive Posts
  • Edgerank
  • Public Figure Pages
  • Managing Page Timelines
  • Using Timeline Effectively
  • Most Engaging Status Updates
  • Promotions
  • Sharing Photos & Videos
  • Tagging Status Updates
  • Like Buttons with Faces
  • Embedding "Like" Buttons
  • Pin, Hide and Remove Posts from Pages
  • Next Steps
  • Facebook Mobile App
  • Instagram
  • Case Study: Ducati Motorcycles
  • Case Study: Greenpeace Brandjacks Nestle
  • Case Study: Amazon Open Graph Integration
  • Case Study: BP Oil Spill
  • Pinterest Demo
  • Google Plus Demo
  • Resources Overview
  • Facebook Automation: Vendor Briefing
  • Facebook Measurement: Vendor Briefing
  • Best Wall Posts: Industry Research
  • Facebook Open Graph: Deep Dive
  • Facebook Like Buttons: Deep Dive
  • Facebook Pages & Ads: Deep Dive
  • Jay Baer on Google Plus
  • Social by Design: The Future of Facebook Marketing

Instructor
Eric Schwartzman
Multidisciplinary team leader
Eric Schwartzman
  • 4.2 Instructor Rating
  • 11,471 Reviews
  • 192,194 Students
  • 20 Courses

I help organizations turn content into contacts into cash through optimization, digital engagement and lead generation.

I led the center for digital innovation at Howard Industries, a $1B B2B, launched 2 SaaS start-ups and did integrated marketing for entertainment, media and tech clients at one the world's largest PR Agencies.

I’m a best-selling author of Social Marketing to the Business Customer. Some of the organizations I've advised are Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank.

My complete library of self-paced, online digital marketing, compliance and security training courses have been taken by nearly a quarter million people worldwide on Udemy and at my own website.

Google "social media training" to find my additional courses.