Facebook for Business Pages Insights Content EdgeRank
4.0 (13 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
55 students enrolled

Facebook for Business Pages Insights Content EdgeRank

Facebook Account and Page set-up, Content Creation, Facebook Graph Search, Insights & Analytics, and EdgeRank.
4.0 (13 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
55 students enrolled
Created by Josepf Haslam
Last updated 11/2013
English
English [Auto]
Current price: $16.99 Original price: $24.99 Discount: 32% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 34 mins on-demand video
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Effectively set-up a Business Facebook Page.
  • Learn how to create Content that is engaging.
  • Learn how Facebook Graph Search works to your advantage.
  • Learn how to use Facebook Insights to measure your effectiveness.
  • Learn the elements of EdgeRank and how you can improve your Page's visibility.
Requirements
  • A basic understanding of social media and Facebook is not necessary, however, students with working knowledge of social media will take more out of the first run through of the course.
Description

A detailed walk-through Facebook for Business or Brands. We cover account and Page creation. We then turn to Content and how it interacts with Search and EdgeRank. We explore Facebook's Graph Search and then turn to deep dives into the new look and feel Facebook Insights and the new version of EdgeRank.

Who this course is for:
  • Anyone who is involved with a Business, Corporate, or Brand social media campaign.
Course content
Expand 5 lectures 33:38
+ My First Section
5 lectures 33:38

Social media is driving a Digital Spiral. Marketing Awareness now loops through several iterations of social media channels potentially before a sale is made. Facebook is a very important platform for many because if has over 1 Billion users, making it the 3rd largest "country" in the world.

in this session we cover why to use Facebook and How to get Started with a Company Page.

Preview 04:56

You need a Content Strategy for Facebook. We cover the basics and give a short introduction to Edgerank in this module. We will then turn to Facebook Search and Analytics to show aspects of Content. We will then end on a more in depth view of Edgerank.

Preview 05:39

Do you want to be found on Facebook? We cover the basics of how Search works. We will show you some examples of harnessing the power of your Network and optimizing your Page and Content.

Facebook Search and the Influence of Edgerank
07:32

It is important to understand how to measure your Facebook Activity. We will review the new Facebook Insights layout and add in some additional resources to help you with Analytics.

Facebook Insights or Analytics
08:43
Facebook EdgeRank How to Master Engagement and Posting
06:48

Quick Quiz on the basics of EdgeRank

End of EdgeRank Review
4 questions