Meta Ads for Beginners: Pixel, Catalog Sales & Facebook Shop
What you'll learn
- Maximize Earnings with Meta Catalog Sales: Learn to auto-promote relevant items to ideal customers and boost revenue with smart retargeting techniques.
- Streamline Meta Ad Creation: Master creating new ads effortlessly without manual work for each product, personalizing pitches to increase engagement.
- Master Meta Pixel and Business Manager: Learn to set up Meta Pixel, Events, and Business Manager correctly, ensuring a solid foundation for your ad campaigns.
- Step-by-Step Meta Catalog Setup: Gain proficiency in setting up Meta Catalogs correctly, including in-depth walkthroughs of Meta Pixel Events & Conversion API.
- Comprehensive Guide to Meta Sales: Become adept at setting up, creating, and managing Meta Catalog Sales, mastering Facebook & Instagram Dynamic Retargeting.
- Harness Smart Strategies: Unlock powerful retargeting techniques applicable across all market sectors, learning from real-world success case blueprints.
- Maximize Efficiency: Save time and budget with best practice guides, avoiding common pitfalls and utilizing Custom & Lookalike Audiences effectively.
- Optimize Ad Spend & Strategy: Learn advanced techniques in ad spend optimization, audience targeting, and strategic ad placement for maximum impact.
Requirements
- Beginner-Friendly: This course is designed to be accessible for beginners. If you're new to Meta Ads, don't worry! We start with the basics and gradually build up to more complex strategies.
- No Prior Marketing Experience Required: While having a background in digital marketing might be helpful, it's not a prerequisite. The course is structured to help anyone learn from the ground up.
- Guidance Every Step of the Way: Even if you are not familiar with some of the tools mentioned, the course includes comprehensive guides and step-by-step instructions on setting up everything you need from a Meta Ad Account to the Business Manager.
- Your Computer or Other Mobile Device: Have access to a computer or a mobile device such as a smartphone or tablet with sufficient functionality to watch videos, download resources, and navigate the web.
- An Internet Connection: A reliable internet connection is necessary to access course materials, watch streaming video lessons, and perform exercises that may require online research or Meta platform access.
- Meta Ad Account: Having a Meta Ad account set up is highly beneficial as it is the primary platform you will use for the ads creation, management, and analysis. If you don't have one, the course will guide you on setting it up.
- Meta Business Manager: Knowledge or at least access to Meta Business Manager is a great advantage. This central tool is essential for managing your ad accounts, Pages, and the people who work on them.
- Facebook Business Page: Possessing a Facebook Business Page or understanding how it works can significantly enhance your learning experience as it's often integrated with many Meta advertising and marketing strategies.
Description
Unlock the Power of Meta Ads: Your Beginner-Friendly Guide to Facebook & Instagram Advertising
Welcome to a course that’s built for beginners—but designed to take you far. Whether you're just starting your digital marketing journey or looking to grow your business through Facebook and Instagram Ads, this course is the perfect first step.
Hi, I’m Ing. Tomas Moravek, Internet Efficiency Award-Winning Digital Strategist. I’ve helped over 1,000,000 students transform their digital skills, and now it’s your turn.
Why This Course?
Because navigating Meta Ads shouldn't feel overwhelming. You’ll learn to launch real campaigns, build powerful retargeting funnels, and understand how Facebook & Instagram work behind the scenes—step by step, with full support and clear guidance.
This is more than theory. It’s about practical, real-world skills that bring in real-world results.
What You’ll Learn
How to set up your Meta Business Manager, Facebook Shop, Meta Pixel, and Conversion API
How to build winning ad campaigns using Facebook & Instagram
The secrets of retargeting, Dynamic Ads, and Catalog Sales
Copywriting strategies that boost clicks, conversions, and engagement
How to use ChatGPT to brainstorm ad angles, polish your copy, and negotiate better job opportunities
The complete beginner’s guide to Meta Ads Objectives, Reels Ads, Instant Experience Ads, and more
How to track your results and make data-driven decisions
How to land clients or job offers with your new digital marketing expertise
Built For Beginners – But Packed With Value
You don’t need a marketing background to take this course. All you need is an internet connection, a willingness to learn, and the desire to grow. We’ll guide you every step of the way—from setting up your first campaign to building smart retargeting strategies and using automation to save time and scale.
Learn the Tools That Matter
Meta Business Manager
Meta Ads Manager
Meta Pixel & Conversion API
Facebook Shop & Commerce Manager
Custom Audiences & Lookalike Audiences
ChatGPT & AI tools for marketing automation
Copywriting & Visual Storytelling
Real-world success templates and ad blueprints
What’s Inside:
High-quality on-demand video lessons
Step-by-step tutorials and worksheets
Templates, case studies, and checklists
Lifetime access and updates
Personalized support
Certificate of completion
30-day money-back guarantee—no questions asked
Who This Course Is For:
Beginners who want to learn digital advertising from scratch
Entrepreneurs ready to scale their business with smart ad strategies
Small business owners who want to start selling more online
Freelancers and marketers who want to expand their skill set
Anyone curious about the power of Facebook & Instagram Ads
This Course Will Help You:
Gain real confidence in running Meta Ads
Attract more customers to your website or online store
Learn skills you can use to freelance or boost your career
Discover how to set up automation that keeps working even when you're not
Avoid common beginner mistakes and fast-track your success
Ready to get started?
Join a supportive community of over 1,000,000 learners and discover how Meta Ads can change your business—or your career. Let’s start this journey together.
Enroll now.
To your success,
Ing. Tomas Moravek & Team
Your Partner in Digital Growth & Learning
Who this course is for:
- B2C Businesses: Whether you are a retailer, a service provider, or any business directly selling to consumers, this course will empower you to target and retarget customers effectively, enhancing brand loyalty and sales through personalized ads.
- B2B Enterprises: If your company operates in the business-to-business sector, you'll discover strategies to target businesses effectively, nurture leads, and close deals by leveraging sophisticated ad targeting and retargeting techniques.
- Real Estate Professionals: Agents, brokers, and real estate marketers will find this course particularly beneficial. Learn how to showcase property listings dynamically to interested buyers and retarget potential clients to maximize inquiries and sales.
- Travel Services: For travel agencies, tour operators, and hospitality businesses looking to attract and retarget travelers with enticing, personalized offers, this course offers tools and techniques to bring your dream clients to you.
- E-commerce Entities: This course is a boon for e-commerce platforms and online retailers. Master the art of catalog sales, drive traffic to product pages, and retarget visitors to reduce cart abandonment and boost sales.
- Automotive Industry: Dealerships and automotive marketers can learn how to target potential buyers with dynamic ads, showcasing the vehicles that align with their interests and search history, thereby speeding up the sales cycle.
- Meta Ads Consultants: Whether you're a freelancer or working at an agency, this course will enhance your service offerings by enabling you to implement advanced dynamic ads strategies and remarketing techniques for your clients.
- Enthusiasts of Facebook Marketing: If you are passionate about mastering Facebook Dynamic Ads and want to understand the nuances of Facebook marketing, this course will take you from enthusiast to expert.
- Career Seekers in Digital Marketing: For those looking to build or advance a career in digital marketing, understanding dynamic ads is crucial. This course will provide you with the skills and knowledge to stand out in the job market.
- This course is designed to be valuable for learners of various backgrounds and levels of expertise. Whether you're looking to enhance your current strategies or build foundational knowledge in Meta Ads, this course will guide you through mastering Facebook Dynamic Ads and Remarketing to achieve your business and career goals. If you're excited about transforming your approach to online advertising, this course is for you.
Instructors
- 4.4 Instructor Rating
- 37,475 Reviews
- 1,077,673 Students
- 72 Courses
Excellence in Every Detail: Where Over 1 Million Learners Grow With Confidence
Welcome to a learning space where ambition meets action—and dreams turn into measurable success. Join over 1,000,000 learners guided by Ing. Tomáš Morávek and his dedicated team, renowned for award-winning digital strategies and deeply human teaching.
Every course we create is crafted with care, purpose, and real-world impact in mind. You’ll gain more than knowledge—you’ll gain confidence, clarity, and the practical skills to thrive in the digital economy.
Here’s what you can expect inside each course:
Real-World, Hands-On Learning
Carefully structured lessons that equip you with skills you can apply immediately, from your first client to your next big career leap.
Clear, Step-by-Step Support
No fluff. No jargon. Just crystal-clear guidance you can follow with confidence—even if you’re starting from zero.
Immersive, Engaging Tools
From screen recordings and practical templates to smart checklists and creative quizzes—learning becomes active, inspiring, and enjoyable.
Premium Personal Support
You're never alone. Our team answers questions within 24 hours, ensuring your progress stays smooth, supported, and on track.
Whether you're exploring Digital Marketing, Copywriting, WordPress, SEO, or the transformative power of ChatGPT, you’ll find tools, templates, and mentorship that work in the real world—today and tomorrow.
Join us, and let’s build something extraordinary together.
Ahora también en español: Cursos completos y humanos, en tu idioma
Excelencia en Cada Detalle: Bienvenido a un espacio donde más de un millón de estudiantes han encontrado el impulso para transformar su carrera, bajo la guía del Ing. Tomás Moravek y su equipo.
Cada uno de nuestros cursos está diseñado con una meta clara: ayudarte a alcanzar resultados reales y sostenibles en el mundo digital. Aquí aprenderás con confianza, paso a paso, y con el apoyo que mereces.
Aprendizaje 100% Práctico y Aplicable
Lecciones diseñadas para que pongas en marcha tus habilidades desde el primer día, ya sea en freelancing, marketing digital o emprendimiento.
Guía Clara y Cercana
Sin tecnicismos innecesarios. Solo contenido claro, ordenado, y fácil de aplicar.
Herramientas Que Hacen la Diferencia
Plantillas, grabaciones de pantalla, listas de verificación, pruebas interactivas y más para que aprendas disfrutando y practicando.
Soporte Premium Personalizado
Respondemos a tus dudas en menos de 24 horas. Aquí no estás solo, estamos contigo en cada paso.
Ya sea que tu interés esté en Marketing Digital, Publicidad, SEO, WordPress o ChatGPT, aquí encontrarás un espacio donde crecer, crear y avanzar con seguridad.
Únete hoy y empieza a desarrollar habilidades que abren puertas, crean oportunidades y te preparan para liderar en el mundo digital.
- 4.4 Instructor Rating
- 37,163 Reviews
- 1,069,863 Students
- 63 Courses
Welcome to Learn Digital Advertising – your digital nexus for mastering the art of online marketing, established in 2019. With a treasure trove of nearly 60 courses, Learn Digital Advertising a beacon for those looking to demystify the digital marketing landscape and forge a career filled with success and innovation.
Dive into the depths of digital marketing with courses designed to empower you with the knowledge of ChatGPT, Gemini AI, Copywriting, Google Ads, Meta Ads, and SEO. Each course is a cornerstone, laying the foundation for a robust and dynamic understanding of digital advertising strategies in the modern era.
Why Choose Us?
Expert-Led Instruction: Learn from industry experts who bring real-world insights and cutting-edge strategies to your screen.
Dynamic Content: Our courses are rich with animated explainers, face-to-face tutorials, practical screen recordings, and interactive quizzes, making learning not just effective but enjoyable.
Certification and Career Advancement: Elevate your professional profile with certifications like the Meta Certified Media Buying Professional, recognized across the industry. Prepare for success with detailed study guides, mock exams, and a comprehensive curriculums that ensure you're exam-ready.
Community and Support: Join a thriving community of 1,000,000+ learners. Engage, query, and collaborate as you navigate through the course material with the support of fellow digital marketing aspirants and experts.
Embark on The Ultimate Digital Advertising Odyssey, and transform from a novice to a certified media buying maestro. Master the nuances of Facebook, Instagram, WhatsApp, and Messenger Ads, and unlock the secrets to skyrocketing sales and generating impactful leads.
Our commitment goes beyond teaching; we invest in high-quality content development to ensure each lesson is not just a learning experience but a stepping stone towards your career zenith. With us, you're not just enrolling in a course; you're stepping into a realm of endless possibilities where your career can soar to new heights.
Enroll today and begin your journey to mastering digital advertising, where every course is a chapter in your success story. With us, the digital world is not just a marketplace but a canvas, and you're the artist ready to make your mark.
At Learn Digital Advertising, we believe that the heart of our success is mirrored in the satisfaction and achievements of our students.
Their journey of growth, understanding, and professional advancement fuels our commitment to delivering unparalleled digital marketing education. We are proud to share some of the reviews from our community, testimonials that are not just words, but the echoes of real experiences, challenges overcome, and victories achieved.
Gratitude That Inspires
"Gratitude.
Dear Thomas,
I appreciate your efforts and massive contribution to this course, especially this lesson where we can practice before the exam. Thanks a lot.
Sincerely,"
Giorgi.
This message from Giorgi highlights the essence of our mission: to empower, to prepare, and to support each student through every step of their learning journey. It's the gratitude we receive that reminds us of the impact we can make.
Real Learning from Real Experts
“This Facebook Ads course is amazing.
I’m really impressed how Tom explained all this complicated stuff easily and clearly. He’s not like other ("Marketing Gurus") out there who sell their image and luxury life. He’s so professional and cares about other students learning too. I will manage it for sure with Tomas’s courses.
Thank you, Tom.”
Evangelos
Evangelos's words encapsulate our approach: clarity, authenticity, and a genuine commitment to student learning over self-promotion. We stand apart by standing together with our students.
A Journey Towards Mastery
“The best most thorough paid social advertising class you can ever take.”
Nicole.
Nicole's review speaks volumes about the depth and comprehensiveness of our curriculum. We strive to be the most thorough, leaving no stone unturned in your path to mastery.
Empowerment Through Knowledge
“Hi Tomas, Yes! this course fit my current role as Facebook Marketer and as aspiring Media Buyer with clients in the future. Thank you so much for sharing case study and quizzes that are challenging part. Please share more and success to us.”
Mailanie
Mailanie's feedback reflects our goal to empower students with practical knowledge and skills that are directly applicable to their careers, today and tomorrow.
The Excitement of Practical Application
“Can’t wait to put it all into practice. Great stuff.”
Ed
The anticipation of applying new knowledge is a powerful indicator of effective learning. Our courses are designed not just to inform but to inspire action.
Your Success Is Our Story
These voices from our community are a testament to the journey we embark upon together at Learn Digital Advertising. Each review, a story of dedication, each feedback, a chapter of success. Student satisfaction isn't just important to us; it's our most cherished indicator of success.
Join us at Learn Digital Advertising, where your growth is supported, your success celebrated, and your satisfaction paramount. Here, education transcends the digital—it transforms lives.
Embark on a transformative learning adventure with our unique 7-Step Fun Learning Approach, designed to make your journey from digital advertising novice to expert not just educational, but exhilarating.
With over 1,000,000+ satisfied students, we invite you to join our community and discover the most engaging way to master digital advertising. Here's how:
1. Animations with Interactive Quizzes: Dive into learning with vibrant animated explainers paired with interactive quizzes. This dynamic approach ensures you grasp concepts quickly and retain them longer, making learning both fun and effective.
2. Enjoyable Writing Assignments: Get hands-on with practical writing assignments. Craft compelling ad copy for Facebook & Instagram, learn the art of influencer outreach for social shares, and customize our professional templates to your needs. It's learning by doing, at its best.
3. Practical Screen Recordings with Step-by-Step Explanations: Follow along with practical screen recordings as we show you exactly how to execute strategies. Apply what you learn immediately with our proven success blueprints. Master every Facebook Campaign Objective & Ad Format, and set up Facebook for Business like a pro.
4. Interactive Quizzes throughout the Course: Engage with interactive quizzes, featuring hundreds questions designed to prepare you for the 410-101: Meta Certified Media Buying Professional Exam. This comprehensive quiz format, combined with practical assignments, fine-tunes your decision-making skills, mirroring the challenges faced by media buying professionals.
5. Official Media Buying Guide: Navigate through the course with the official Media Buying Guide at your side. This step-by-step guide enriches your learning with crucial topics and glossary terms essential for every Media Buying Professional.
6. 410-101: Meta Certified Media Buying Professional Explanations & Training: Tackle the daunting 410-101 exam with confidence. Our course demystifies this challenging certification, offering in-depth explanations, screen recordings, quizzes, and two complete mock exams. This holistic approach not only prepares you for the exam but ensures you grasp both the theoretical and practical aspects of media buying.
7. Careers & Freelancing Kickstart Guide: Turn your new skills into career opportunities. Whether you're eyeing your first job in Digital Marketing or starting a freelance venture, our kickstart guide, complete with cheatsheets, templates, and guides, paves the way for your success.
Join Now and Transform Your Career
Step into a world where learning digital advertising is as thrilling as it is rewarding. By enrolling today, you're not just signing up for a course; you're embarking on a journey that promises to elevate your skills, boost your career, and open doors to new opportunities. With our 7-Step Fun Learning Approach, every lesson is an adventure, every quiz a challenge, and every assignment a step closer to your dreams.
Don't wait to transform your career and become a certified digital advertising expert. Enroll now and let's embark on this exciting journey together. Your future in digital marketing starts here.