Facebook Ads & Instagram Ads For E-Commerce [For Beginners]
What you'll learn
- Learn how to Sell More using Facebook Ads. Hands on, sales focused training that can increase your efficiency from Facebook Conversion Ads & Ecommerce.
- Become a Facebook Ads & Facebook Conversion Ads Professional – Gain highly in-demand skills & Boost your Business, or get hired as an e-Commerce Professional.
- Understand the Vital Importance of three stages of Customer Journey. Find out how to set up and use the Facebook Carousel for E-commerce to Promote products.
- Create Custom Audiences and Lookalike Audiences using Facebook Pixel Events & Conversion API - and Save Time, Energy, & Money. Use the power of Facebook AI.
- Understand the different Facebook Campaign Objective and when and why you should use them. Understand the process of correctly leading Campaigns to success.
- Discover how to set up the Facebook Pixel & Conversion API & Aggregated Events Correctly – and avoid one of the most common Facebook Marketing mistakes.
- Comprehensive guide to Facebook Ad creation techniques - learn the art of successful Campaign Planning, Targeting, Optimisation, Retargeting, & Budgeting.
- Use Creative Content like Carousels, Videos, Instant Experiences, Collections & Slideshows to Maximise the effect of all your Facebook & Instagram Ads.
- Determination, willingness to put the knowledge you learn into practice, and a desire to succeed. That's it. We will teach you the rest.
Get Maximum Conversions with hands on Training and Learn How to Sell using Facebook Conversion Ads, Instagram Conversion Ads, Dynamic Ads, Custom Audiences, Lookalike Audiences, & Complete Customer Journey ready for all iOS & EU restrictions. Empowered with Guides on Using ChatGPT for Meta Advertising & Commerce Manager Guide (Shop on Facebook & Instagram). This Facebook Ads Course is Optimized for Beginners. Please, if you are Searching for Fast Track Course, Study my Facebook Ads & Instagram Ads Course: The Art of Selling.
"Excellent Facebook Ads & Instagram Ads Course. Would highly recommend this course to someone who is looking to learn or for that matter even gain knowledge. No institute or a YouTube video teaches this in so much detail as much as Tomas. I haven’t come across so far a genuine course teaching material as much as you have designed. Thanks Tomas a ton." Ridhima
Sell More, and Sell Faster, using proven, tested E-commerce Strategies developed by an Internet Efficiency Award Winning Instructor. Convert more customers on Facebook, Instagram, and your e-commerce platform, using the tremendous power of Facebook Ads. This is real, practical instruction that focuses on sales and results. Step-by-step tuition you’ll learn by watching. Discover how to set up Facebook Business Manager to your advantage and harness the full power of Facebook Ads & Instagram Ads, to Sell More.
Hi, it's Ing. Tomas Moravek, Internet Efficiency Award-winning digital strategist. I'm excited to introduce my newest course, that will teach you how to use Facebook Ads & Instagram to skyrocket your sales. This course is designed to help you massively boost your conversions, so you get real results from Facebook Ads, Instagram Ads, Shopify, & e-commerce.
You’ll be able to watch over my shoulder, as using high quality video explainers, I demonstrate how to sell effectively on Facebook, Instagram, & the web.
Do you want to sell more on Facebook, Instagram and on your website?
Are you struggling to get the high number of conversions you want?
Would you like your business to be much more successful and enjoy many more sales, every day?
If So, That's Great News, As I’ve Created This Course For You.
Sign up and join me today, and I’ll take you from Facebook Ads novice to Professional in a matter of weeks. Let me help turn your business from underperforming to thriving, with exclusive techniques you can LEARN FAST and immediately put into practice. Watch over my shoulder and copy the same strategies I used to become a successful Facebook Conversion Ads & Facebook Dynamic Ads professional.
I'll teach you my award-winning techniques for ultimate ecommerce success and show you how to superpower your facebook ads by integrating them into your multi-channel marketing. Learn how to use Facebook Ads to sell more effectively on Facebook, Instagram, Shopify and the Web. Power boost your profits, and rocket fuel your Facebook Ad conversion rate.
Sounds Great, So What Does it Involve?
In this course, we'll be taking a really deep dive into the world of Facebook Ads and e-commerce. Using easy-to-follow video tutorials, I’ll show you from start to finish how to set up successful Facebook Ads. Including Facebook Dynamic and Facebook Conversion Ads, which will really help you max your sales.
When you sign up, you’ll get high quality video explainers, blueprints you can follow, and handy To Do Lists you can check off. I’ve designed this course to make learning the art of Facebook advertising, and selling, a breeze, even if you're a complete novice. This is real, practical hands on training you can watch, not reams of boring written theory, or hypothetical waffle.
Inside, I’ll share with you the same proven techniques I personally used to achieve record breaking results from Facebook Ads. I have the proof, and the receipts — I even won the Internet Efficiency Award for my budget saving Facebook Ad strategies! If you're serious about being successful, and you have a computer or smart phone and an internet connection, you can jump in and start making money almost immediately. If you're willing to learn and apply the knowledge I share with you, I can teach you the rest.
Okay, I'm Interested, So What Will I Learn Exactly?
First, you’ll get a comprehensive, high quality video overview that will show you how to create facebook ads that deliver real results. I’ll show you step by step, every stage of setting up and running successful ad campaigns on Facebook, from start to finish. You’ll learn how to create your very first Facebook business page and set up the Facebook catalog. This is important, so you can automate your marketing across different e-commerce channels in the Facebook Audience Network.
I’ll take you through the process of creating and setting up an Ads Manager account and I’ll show you how to correctly navigate Facebook Ads Manager. I’ll walk you through setting up your payment information, ad budget, and ad expenditure limits. Then I’ll take you step-by-step through the architecture of a Winning Facebook Ad Campaign, so you can see what you need to do and why. I’ll also show you how to set up and use Facebook Business Manager correctly, so you can efficiently organise and manage your Facebook Ad accounts and Pages.
Select The Right Ad To Achieve Your Marketing Goals
You’ll learn the different types of Facebook Ads, when you should use them, and the different marketing goals the various types of ads Facebook offers. We’ll be particularly focusing on the top two ways to sell on Facebook – Facebook Dynamic Ads and Facebook Conversion Ads.
Here you can watch as I show you how to get more from your website traffic and teach you how to activate people’s needs, wants, and pain points, using highly relevant, engaging ads. Dynamic Ads help you target or re-target people who have already browsed or purchased on your website. With these Ads, Facebook automatically shows the right products to the right audience, based on people’s online interests and previous purchasing and browsing behaviour.
Conversion Ads require the Facebook Pixel to be set up correctly on your website, which I’ll show you how to do in this course. They differ from lead generation Ads because the goal here is to direct people away from social media, to your ecommerce website, where they convert, i.e. make that purchase.
Facebook Carousel For Ecommerce
Watch me as I show you how to set up your first Facebook carousel ad for ecommerce. I’ll be demonstrating how you can use the carousel format to display up to ten product images or videos in one single ad, and how each image or video can have its own link too.
Carousel Ads are great if you want more space to highlight several products, showcase different product features, or give details about a promotion. They are also a great way to tell your brand story, as you can develop a narrative across each carousel card.
Set Up Your First Facebook Catalog
I’ll take you through the exact process you need to follow to correctly SET UP YOUR FIRST FACEBOOK CATALOG. Once you’ve done this, you can add new products easily, and will be able to advertise all your items across multiple channels.
The Facebook catalog works by storing data you’ve entered about the products you want to advertise on the Facebook network. You can connect your catalog to different Facebook platforms to display your products to potential customers, including Instagram, the Facebook Dynamic Ad network, Facebook Page Shops, and more.
Discover The Customer Journey To Purchase
The customer journey is a CRITICAL part of the selling process, and I'll be covering the three crucial stages of this process inside. I'll demonstrate how you can use Dynamic and Conversion Ads, to gain your audiences trust and encourage them to purchase.
Find Your Ideal Customer
We’ll also look at how to target your ads correctly, so you get maximum results from your ad spend.
You’ll be able to watch as I demonstrate you how to use Breakdowns to hone in on your perfect customer. I’ll demonstrate how to use targeting and retargeting to attract potential customers who have already expressed an interest in your product, or in a similar product. I’ll also show you how to reel customers in who have already visited your website or interacted with your content.
You’ll learn how you can use lookalike and custom audiences to reach a wider audience of suitable customers, who will be primed for what you’re offering. You’ll discover the exact steps needed to create custom audiences, and you’ll understand how to create Lookalike Audiences you can advertise to on Facebook and on Instagram.
As well as this, we’ll be using the Audience Insight Tool to help you gain more understanding of your target market. Using this tool will help you to strategize ways to connect with your perfect customer.
Getting The Most Out Of The Facebook Pixel And Facebook Pixel Events
Watch as I show you how to correctly set up and use Facebook Pixel Events, so you can target and retarget better, and catch more interested potential customers.
Setting up the Facebook Pixel and using Facebook Pixel Events are two things many people fail to do correctly. Yet they’re so vital for boosting the results you get from Facebook Ads. With my help you'll be able to carry out a complete set up and install, easily, and fast.
I’ll also be demonstrating how to install the Facebook Pixel on Shopify, so you can use that platform to expand your market reach. And you’ll learn how to use Facebook Pixel Events to understand and respond to your customer’s path to purchase.
Facebook Pixel Events To Take Your Ad Game To The Next Level
This is a crucial step that will take your sales from flabby to fabulous, as it allows you to tailor your marketing precisely. With it you'll maximise your chances of getting the desired response you want from potential customers.
With Facebook Pixel Events you can automatically create Custom Audiences based on actions people take in your app or on your website. You can then target them with relevant ads whenever they visit Facebook, Instagram, or websites in the Facebook Audience Network. You can also use Facebook Pixel Events to create highly targeted Lookalike audiences, based on actions visitors take on your website or in your app.
I’ll be showing you how to use Facebook Pixel Events to get more from your Facebook Ad budget, by greatly expanding your customer reach and selling power.
Convert More, Sell Faster
You'll receive my exclusive techniques for maximising your ad conversion rate on facebook. Conversions are hard to get but there are some pro-level tricks that can help you quickly boost your percentages. I'll be sharing what these are, and how you can easily implement them in my course.
Create Compelling Ad Copy That Sells
You'll also get a comprehensive quick start to copywriting master, so you can create copy that engages right off the bat. This guide was authored by a professional copywriter, who will share the essential secrets you need to know to get people to take the actions you want.
Why Do You Need This Course?
The digital marketplace is changing fast and there’s just so much competition out there. Job security is becoming a thing of the past too and being adaptable and multi-skilled is now an essential. If you want to sell online in today’s fast paced marketplace, it's not enough anymore just to have a great product or service.
Even if you have professional level qualifications, you still need to know how to sell. Facebook Ads are an incredibly powerful tool that can help you quickly reach many customers, allowing you to promote to a huge slice of the digital market.
This course has been specifically designed to help anyone who wants to sell more using Facebook Ads & Instagram Ads. Learn from watching over my shoulder and copy the same success strategies I share with clients I've helped go from broke to prosperous in just a matter of weeks! Whether you want to use your newfound skills to gain a better job, strike out on your own and set up as a freelance Facebook Ads consultant, or boost your own business, this course gives you everything you need to succeed.
Gain complete independence and work anywhere with in-demand e-commerce skills that are hugely profitable. Take the first step to becoming a Digital Nomad and get cutting-edge knowledge that's constantly updated, so your marketing stays relevant - forever. If you're willing to put in the work, I can show you know to create a profitable business using the power of Facebook Ads.
Remember, When You Enrol, You'll Receive:
Hours of HQ video explainers for high performance Facebook & Instagram Ads
Interactive quizzes A, B, C, D making learning fun
Facebook strategies in PDF or DOC for download
Access to HUGE resource centre with Many MP3s & strategy PDFs
Guides to Copywriting
Marketing Careers guide & Guide to Facebook Jobs
Fast & friendly support in the Facebook Ads Q&A section (1.200+ Q&A answered within 24 hours)
Udemy certificate of completion ready for download
PDF 10 lessons to quit your job and become a digital nomad
PDF 10 reasons to become a digital nomad today
PDF Digital Nomad Secrets
PDF Starter pack for digital nomads
PDF 157 questions that will help you raise your prices dramatically
PDF Ebook-Side Hustle Secrets
PDF Create a photography landing page that turns visitors in to clients
PDF Find photography clients before travelling to your next destination
PDF Presentation template: Attracting high value clients whilst travelling
PDF Pricing Strategies and Adding Value
Ready To Be Successful? Join Me And Sign Up Today.
I'm so hyped to be sharing this material with you. These are the same Facebook Ad techniques I use myself, so I know how effective they can be. Will you join me as I teach you how to build a profitable business that’s primed for continual, explosive growth?
I know times might be tough at the moment, so I want to make it as easy as possible for anyone who wants to access my knowledge. If you sign up today, you can access my Udemy only content that you cannot get anywhere else, for a limited time special offer price.
I can’t wait to see you inside the course, so I can teach you how to prosper using Facebook Ads. I promise you my information will change your entire approach to Facebook marketing.
Are you ready for massive success?
I can’t wait to welcome you as my newest student,
Ing. Tomáš Moravek & Team
Internet Efficiency Awarded Facebook Ads Expert
Who this course is for:
- Anyone wishing to learn How to Sell with Facebook Ads & Instagram Ads.
Since 2018 Ing. Tomas Moravek has helped 800,000+ Udemy students to learn Facebook, Instagram, and Messenger Ads, as well as modern digital marketing skills. Tom has been advising companies like RE/MAX on how to generate more leads and sales since 2014, and in 2016, he received the Internet Efficiency Award for leading Facebook Ads Campaigns.
Tom has previously worked as a Cambridge ESOL Examination Manager for the European Education Centre, and was awarded the 2008 European Prize Label for his work teaching the blind in 2010, by the Ministry of Education in Prague.
In 2021 he was the first Udemy instructor to help students overcome the challenges presented by the Apple & EU restrictions associated with Facebook Ads.
Tom is driven by a passion to to help people live better lives and achieve their potential, and he strives to offer access to acquiring the valuable skills needed in our digital age. His lifetime mission is to deliver the ultimate in educational value to his students - so they can upskill and unlock new opportunities, wherever they are in the world.
"Thank you for sharing. I am addicted to your courses, and after YouTube will do Facebook Marketing for Realtors. I have taken one short course for Facebook marketing for $1,000 and must admit that yours is way better. Not to mention the price difference. Thanks again. See you on the course!" Kateryna
"I have been enjoying the course. It's very straight forward and clear. I love the step by step processes in your Digital Marketing Course. I now have a job in a digital marketing company. I'm working as a copywriter and account manager for a team of developers and graphic designers. I'm currently working for Puerto Rico's Swimming Federation, writing 2 blog posts and 16 social media posts every month, and get extra income as the account manager. Thank you so much for the knowledge and help throughout the course. You have been very helpful in my path to great success." Gabriel
"Hey Tom, I am very happy to purchase your course. I have generated leads at only 6 rs per lead with the help of strategy shared by you and by optimising my business manager to be ready for apple restrictions in your Udemy course. I have a facebook and instagram page since last 1 and a half years for my music academy business. Before buying your course, My cost per lead used to be 35 to 50 rs per lead through my conventional targeting. But after I studied under you, I ran conversion ads for leads by targeting custom audience of people who engaged on my facebook and instagram page and 1% lookalike audience of these custom audiences in India and it worked like a magic. 6 rs per lead is very very cheap and I am saving lot of money. Thank you so much. Lots of love." Harshad
"Hi Tom. This is so unbelievable lesson that I always wanted to catch. In this video I have found a lot of my previous mistakes in doing FB ads. The big mistake was the budget optimisation (lost some money before). Here I have found some info about it and improved it in my auction. Thanks for this course. It was good. You are a good teacher. I can recommend you to my friends." Assylkhan
"This is the only course you need. For Real, Tomas is delivering so much value, it's almost criminal. I have followed a lot of Facebook ads courses. None of them made me feel confident like this one. Thank you again for this course. There is so much value, much more than in others that costs 997€." Thomas
"Tomas is passionate about Facebook advertising and he knows his stuff. Watch carefully, he is sharing exactly what works for him. He answers questions and goes above and beyond what you would expect from a teacher. I'm 10 videos into the course and I have my first client. I simply shared a little bit of the knowledge that Tomas shared and the client ASKED ME to help him with his marketing." Rory
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We have a passion for success of our students:
"AWESOME COURSE! When I started this course I did it only to promote the products I sell on Amazon. But I started to really like marketing thanks to Tomas. So now, one month later, I signed my first client last week for 800$/month that I will handle social media marketing for. And a meeting with potential second client booked! Did not expect that when starting this course, but it is truly awesome." Jesper
SEO, Facebook Ads & Social Media Academy brings you digital marketing courses that are affordable & based on practical real case studies. So, you can apply the concepts taught & take your career or business to the next level.