SELL MORE: Facebook Ads & Instagram Ads for E-Commerce 2022
What you'll learn
- Learn how to SELL MORE using Facebook Ads. Hands on, sales focused training that gives REAL RESULTS from Facebook Conversion & Dynamic Ads, & Ecommerce
- Become a Facebook Ads & Facebook Conversion Ads PROFESSIONAL – gain highly in-demand skills & BOOST YOUR BUSINESS, or get hired as an e-commerce PRO
- CREATE FACEBOOK CONVERSIONS ADS THAT PUSH YOUR PURCHASES THROUGH THE ROOF!
- Integrate your Facebook & Instagram Ads across Multiple Channels to MARKET 10X MORE EFFECTIVELY
- Create Custom Audiences and Lookalike Audiences using Facebook Pixel Events -and SAVE TIME, ENERGY, & MONEY!
- AVOID THE MOST COMMON ROOKIE MISTAKES THAT DRAIN YOUR FACEBOOK AD BUDGET
- Find out how to set up and use the Facebook Carousel for e-commerce to POWER promote your products
- Understand the VITAL importance of the three stage Customer Journey to Purchase
- Follow my step-by-step PROVEN process to creating a WINNING Facebook Ad
- Understand the different Facebook Ads and when and WHY you should use them
- Use Facebook Business Manager to EFFICIENTLY MANAGE YOUR FACEBOOK AD CAMPAIGNS AND SAVE TIME AND HASSLE
- Discover how to set up the Facebook Pixel CORRECTLY – and avoid one of the most common Facebook Marketing mistakes!
- Learn how to utilise the POWER of Facebook Pixel Events – & save time by creating PERFECT AUDIENCES THAT ARE HIGHLY RECEPTIVE TO YOUR ADS
- Comprehensive guide to Facebook Ad creation techniques - learn the art of successful Ad Targeting, Retargeting, Placements, & Budgeting
- Use creative content like Images, Carousels, Videos & Slideshows to MAXIMISE the effect of ALL your Facebook Ads
- Use targeting and retargeting to CAPTURE CUSTOMER INTEREST and precision tailor your marketing
- EFFORTLESSLY create Custom Audiences from your email databases & website traffic
- Source Lookalike Audiences from Facebook Pages using Facebook Pixel Events
- Create Lookalike Audiences from your Custom Audiences - and TURBO CHARGE YOUR REACH
- Target Custom and Lookalike Audiences using advanced Constraining techniques I'll personally demonstrate
- Use Breakdowns to extract detail from your data and gain INVALUABLE CUSTOMER INSIGHTS
- Learn how to SCALE your Facebook Ad campaigns so you get the MOST from your Ad budget
- EVERYTHING YOU EVER NEED TO KNOW TO SELL MORE USING FACEBOOK ADS - SIGN UP ONCE & GET CONSTANTLY UPDATED CUTTING-EDGE INSIDER STRATEGIES
- No PRIOR EXPERIENCE WITH FACEBOOK ADS REQUIRED. I'll teach you everything from scratch, including how to SET UP your 1st Facebook Dynamic and Conversion Ads.
- An active internet connection and your smartphone, laptop, or computer.
- Determination, willingness to put the knowledge you learn into practice, and a desire to succeed. That's it. We will teach you the rest.
THIS FACEBOOK ADS & INSTAGRAM ADS COURSE FOR E-COMMERCE IS COMPLETELY UPDATED FOR ALL iOS 14.5+ RESTRICTIONS. SETUP CONVERSION API ON WORDPRESS IN 10 MINUTES. UNDERSTAND CUSTOMER JOURNEY & FACEBOOK ADS OBJECTIVES. NEW VIDEOS ABOUT LEADING BIG CAMPAIGNS, CATALOG SALES & COMMERCE MANAGER. NEW QUIZZES MAKING LEARNING FUN!!!
"Excellent Facebook Ads & Instagram Ads Course. Would highly recommend this course to someone who is looking to learn or for that matter even gain knowledge. No institute or a YouTube video teaches this in so much detail as much as Tomas. I haven’t come across so far a genuine course teaching material as much as you have designed. Thanks Tomas a ton." Ridhima
"Best course for Facebook e-commerce ads. Really in depth. The teacher answers all your questions. It's worth the money." Efya Thomas
"This course is literally the best one I've ever had. Every detail is helping me to understand the fundamentals of Facebook ads and everything under it. I really recommend this to my colleagues." Christelle
Get MAX conversions with hands on training and learn how to sell using Facebook Dynamic and Conversion Ads. Sell MORE, and sell FASTER, using proven, tested e-commerce strategies developed by an Internet Efficiency Award Winning instructor. Convert more customers on Facebook, Instagram, Shopify, and your e-commerce platform, using the tremendous power of Facebook Ads.
This is real, practical instruction that focuses on sales and results. No waffling theory based on “where to click”, just informative step-by-step tuition you’ll learn by watching. Discover how to set up Facebook Business Manager to your advantage and harness the full power of Facebook Ads & Instagram Ads, to SELL MORE & SELL FASTER.
Hi, it's Ing. Tomas Moravek, Internet Efficiency Award-winning digital strategist. I'm excited to introduce my newest course, that will teach you how to use Facebook Ads & Instagram to skyrocket your sales. This course is designed to help you massively boost your conversions, so you get real results from Facebook Ads, Instagram Ads, Shopify, & e-commerce.
You’ll be able to watch over my shoulder, as using high quality video explainers, I demonstrate how to sell effectively on Facebook, Instagram, & the web.
Do you want to sell more on Facebook, Instagram and on your website?
Are you struggling to get the high number of conversions you want?
Would you like your business to be much more successful and enjoy many more sales, every day?
If so, that's great news, as I’ve created this course for YOU.
Sign up and join me today, and I’ll take you from Facebook Ads novice to PRO in a matter of weeks. Let me help turn your business from underperforming to thriving, with exclusive techniques you can LEARN FAST and immediately put into practice.
Watch over my shoulder and copy the same strategies I used to become a successful Facebook Conversion Ads & Facebook Dynamic Ads professional.
I'll teach you my AWARD-WINNING TECHNIQUES FOR ULTIMATE ECOMMERCE SUCCESS and show you how to SUPERPOWER YOUR FACEBOOK ADS by integrating them into your Multi-Channel Marketing.
Learn how to use Facebook Ads to sell more effectively on Facebook, Instagram, Shopify and the Web. Power boost your profits, and rocket fuel your Facebook Ad conversion rate.
Sounds great, so what does it involve?
In this course, we'll be taking a really deep dive into the world of Facebook Ads and e-commerce. Using easy-to-follow video tutorials, I’ll show you from start to finish how to set up successful Facebook Ads. Including Facebook Dynamic and Facebook Conversion Ads, which will really help you MAX your sales.
When you sign up, you’ll get HIGH QUALITY VIDEO EXPLAINERS, blueprints you can follow, and handy To Do Lists you can check off. I’ve designed this course to make learning the art of Facebook advertising, and selling, a breeze, even if you're a complete novice.
This is real, practical hands on training you can watch, not reams of boring written theory, or hypothetical waffle.
Inside, I’ll share with you the same PROVEN TECHNIQUES I personally used to achieve record breaking results from Facebook Ads. I have the proof, AND the receipts — I even won the Internet Efficiency Award for my budget saving Facebook Ad strategies!
If you're serious about being successful, and you have a computer or smart phone and an internet connection, you can jump in and start making money almost immediately. If you're willing to learn and apply the knowledge I share with you, I can teach you the rest.
Okay, I'm interested, so what will I learn exactly?
First, you’ll get a comprehensive, high quality video overview that will show you how to CREATE FACEBOOK ADS THAT DELIVER REAL RESULTS. I’ll show you step by step, every stage of setting up and running successful ad campaigns on Facebook, from start to finish.
You’ll learn how to create your very first Facebook business page and set up the Facebook catalogue. This is important, so you can automate your marketing across different e-commerce channels in the Facebook Audience Network.
I’ll take you through the process of creating and setting up an Ads Manager account and I’ll show you how to correctly navigate Facebook Ads Manager. I’ll walk you through setting up your payment information, ad budget, and ad expenditure limits.
Then I’ll take you step-by-step through the architecture of a WINNING FACEBOOK AD CAMPAIGN, so you can see what you need to do and WHY. I’ll also show you how to set up and use Facebook Business Manager correctly, so you can efficiently organise and manage your Facebook Ad accounts and Pages.
Select the right Ad to achieve your marketing goals
You’ll learn the different types of Facebook Ads, when you should use them, and the different marketing goals the various types of ads Facebook offers. We’ll be particularly focusing on the top two ways to sell on Facebook – Facebook Dynamic Ads and Facebook Conversion Ads.
Here you can watch as I show you how to get more from your website traffic and teach you how to activate people’s needs, wants, and pain points, using highly relevant, ENGAGING Ads.
Dynamic Ads help you target or re-target people who have already browsed or purchased on your website. With these Ads, Facebook automatically shows the right products to the right audience, based on people’s online interests and previous purchasing and browsing behaviour.
Conversion Ads require the Facebook Pixel to be set up correctly on your website, which I’ll show you how to do in this course. They differ from lead generation Ads because the goal here is to direct people away from social media, to your ecommerce website, where they convert, i.e. make that purchase.
Facebook Carousel for ecommerce
Watch me as I show you how to set up your first Facebook carousel ad for ecommerce. I’ll be demonstrating how you can use the carousel format to display up to ten product images or videos in one single ad, and how each image or video can have its own link too.
Carousel Ads are great if you want more space to highlight several products, showcase different product features, or give details about a promotion. They are also a great way to tell your brand story, as you can develop a narrative across each carousel card.
Set up your first Facebook Catalogue
I’ll take you through the exact process you need to follow to correctly SET UP YOUR FIRST FACEBOOK CATALOGUE. Once you’ve done this, you can add new products easily, and will be able to advertise all your items across multiple channels.
The Facebook catalogue works by storing data you’ve entered about the products you want to advertise on the Facebook network. You can connect your catalogue to different Facebook platforms to display your products to potential customers, including Instagram, the Facebook Dynamic Ad network, Facebook Page Shops, and more.
Discover the customer journey to purchase
The customer journey is a CRITICAL part of the selling process, and I'll be covering the three crucial stages of this process inside. I'll demonstrate how you can use Dynamic and Conversion Ads, to gain your audiences trust and encourage them to purchase.
Find your IDEAL customer
We’ll also look at how to target your ads correctly, so you get maximum results from your ad spend.
You’ll be able to watch as I demonstrate you how to use Breakdowns to HONE IN ON YOUR PERFECT CUSTOMER. I’ll demonstrate how to use targeting and retargeting to attract potential customers who have already expressed an interest in your product, or in a similar product. I’ll also show you how to reel customers in who have already visited your website or interacted with your content.
You’ll learn how you can use lookalike and custom audiences to reach a wider audience of suitable customers, who will be primed for what you’re offering. You’ll discover the exact steps needed to create custom audiences, and you’ll understand how to create Lookalike Audiences you can advertise to on Facebook and on Instagram.
I’ll also be sharing POWERFUL INSIDER TARGETING STRATEGIES that will SUPERPOWER your custom and lookalike audience set up.
As well as this, we’ll be using the Audience Insight Tool to help you gain more understanding of your target market. Using this tool will help you to strategize ways to connect with your perfect customer.
Getting the most out of the Facebook Pixel and Facebook Pixel Events
Watch as I show you how to correctly set up and use Facebook Pixel Events, so you can target and retarget better, and catch more interested potential customers.
Setting up the Facebook Pixel and using Facebook Pixel Events are two things many people fail to do correctly. Yet they’re so vital for boosting the results you get from Facebook Ads. With my help you'll be able to carry out a complete set up and install, easily, and FAST.
I’ll also be demonstrating how to install the Facebook Pixel on Shopify, so you can use that platform to expand your market reach. And you’ll learn how to use Facebook Pixel Events to understand and respond to your customer’s path to purchase.
Facebook Pixel Events to take your Ad game to the next level
This is a crucial step that will take your sales from flabby to fabulous, as it allows you to tailor your marketing precisely. With it you'll maximise your chances of getting the desired response you want from potential customers.
With Facebook Pixel Events you can automatically create Custom Audiences based on actions people take in your app or on your website. You can then target them with relevant ads whenever they visit Facebook, Instagram, or websites in the Facebook Audience Network. You can also use Facebook Pixel Events to create highly targeted Lookalike audiences, based on actions visitors take on your website or in your app.
I’ll be showing you how to use Facebook Pixel Events to GET MORE from your Facebook Ad budget, by greatly expanding your customer reach and selling power.
Facebook Ads Reporting and Attributions
I’ll show you how to use Facebook Reporting to create interactive weekly email reports on all your Facebook Ad campaigns. This will help you see how all your Facebook Ads are performing and where your Ad spend is going.
This is invaluable information as you'll be able to funnel your ad spend to where it returns you the best investment. It also helps you identify weak areas, so you can see where you might be going wrong, and where you can improve.
You’ll also learn how to harness the power of Facebook Attributions, so you can use data driven tracking models to understand browser’s interaction with your ads, across multiple platforms.
Facebook attributions let you gain a greater insight into the customer journey to purchase. This is an awesome tool for any advertiser, as it enables you to measure the incremental impact of each of your ads in your customer’s path to conversion.
WAIT THAT'S NOT ALL…
You'll also be getting some amazing bonuses that will really help you to TAKE YOUR MARKETING GAME TO THE NEXT LEVEL.
Convert more, sell FASTER
You'll receive my EXCLUSIVE TECHNIQUES FOR MAXIMISING YOUR AD CONVERSION RATE ON FACEBOOK.
Conversions are hard to get but there are some pro-level tricks that can help you quickly boost your percentages. I'll be sharing what these are, and how you can easily implement them in my course.
Create compelling AD COPY THAT SELLS
You'll also get a comprehensive QUICK START GUIDE TO COPYWRITING MASTERY, so you can create copy that engages right off the bat. This guide was authored by a professional copywriter, who will share the essential secrets you need to know to get people to take the actions you want.
MAKE MANY MORE SALES and get more click throughs, reads, shares, and engagements, with this ultimate BONUS shortcut guide to Copywriting success.
Why do you need this course?
The digital marketplace is changing fast and there’s just so much competition out there. Job security is becoming a thing of the past too and being adaptable and multi-skilled is now an essential. If you want to sell online in today’s fast paced marketplace, it's not enough anymore just to have a great product or service.
Even if you have professional level qualifications, you still need to KNOW HOW TO SELL. Facebook Ads are an incredibly powerful tool that can help you quickly reach many customers, allowing you to promote to a huge slice of the digital market.
Learning how to do them right will MASSIVELY INCREASE YOUR SALES and will bring an avalanche of highly targeted traffic and conversions to your brand and to your website.
This course has been specifically designed to help anyone who wants to SELL MORE USING FACEBOOK ADS. Learn from watching over my shoulder and copy the same success strategies I share with clients I've helped go from broke to prosperous in just a matter of weeks!
Whether you want to use your newfound skills to gain a better job, strike out on your own and set up as a freelance Facebook Ads consultant, or boost your own business, this course gives you everything you need to succeed.
Gain complete independence and WORK ANYWHERE IN THE WORLD with in-demand e-commerce skills that are hugely profitable. Take the first step to becoming a Digital Nomad and get cutting -edge knowledge that's constantly updated, so your marketing stays relevant - forever.
If you're willing to put in the work, I can show you know to create a profitable business using the power of Facebook Ads.
Ready to be successful? Join me and sign up today...
I'm so hyped to be sharing this material with you. These are the same Facebook Ad techniques I use myself, so I know how effective they can be.
Will you join me as I teach you how to build a profitable business that’s primed for continual, EXPLOSIVE GROWTH?
I know times might be tough at the moment, so I want to make it as easy as possible for anyone who wants to access my knowledge. If you sign up today, you can access my Udemy only content that you cannot get anywhere else, for a limited time special offer price!
I can’t wait to see you inside the course, so I can teach you how to prosper using Facebook Ads. I promise you my information will change your entire approach to Facebook marketing.
Are you ready for massive success?
I can’t wait to welcome you as my newest student,
Ing. Tomáš Moravek & the whole TEAM
Who this course is for:
- Anyone WISHING to SELL MORE.
- PLEASE NO STUDENTS with Banned Ad Accounts.
My mission is to make your life better & to bring you the ultimate value:
"I have been enjoying the course. It's very straight forward and clear. I love the step by step processes in your Digital Marketing Course. I now have a job in a digital marketing company. I'm working as a copywriter and account manager for a team of developers and graphic designers. I'm currently working for Puerto Rico's Swimming Federation, writing 2 blog posts and 16 social media posts every month, and get extra income as the account manager. Thank you so much for the knowledge and help throughout the course. You have been very helpful in my path to great success." Gabriel
"Hey Tom, I am very happy to purchase your course. I have generated leads at only 6 rs per lead with the help of strategy shared by you and by optimising my business manager to be ready for apple restrictions in your Udemy course. I have a facebook and instagram page since last 1 and a half years for my music academy business. Before buying your course, My cost per lead used to be 35 to 50 rs per lead through my conventional targeting. But after I studied under you, I ran conversion ads for leads by targeting custom audience of people who engaged on my facebook and instagram page and 1% lookalike audience of these custom audiences in India and it worked like a magic. 6 rs per lead is very very cheap and I am saving lot of money. Thank you so much. Lots of love." Harshad
"Hi Tom. This is so unbelievable lesson that I always wanted to catch. In this video I have found a lot of my previous mistakes in doing FB ads. The big mistake was the budget optimisation (lost some money before). Here I have found some info about it and improved it in my auction. Thanks for this course. It was good. You are a good teacher. I can recommend you to my friends." Assylkhan
"This is the only course you need. For Real, Tomas is delivering so much value, it's almost criminal. I have followed a lot of Facebook ads courses. None of them made me feel confident like this one. Thank you again for this course. There is so much value, much more than in others that costs 997€." Thomas
"Tomas is passionate about Facebook advertising and he knows his stuff. Watch carefully, he is sharing exactly what works for him. He answers questions and goes above and beyond what you would expect from a teacher. I'm 10 videos into the course and I have my first client. I simply shared a little bit of the knowledge that Tomas shared and the client ASKED ME to help him with his marketing." Rory
I’m Tomas Moravek, award winning Prague based digital marketer, and I’m here on Udemy to help you to MASTER the strategies of SEO, Social Media & Digital Marketing. So, you can slash yours spend while supercharging your results.
Digital Marketing doesn’t have to be mystifying, frustrating, or a hassle. It can be great fun, and a consistent, profitable way to financial freedom and security. In my courses, I’ll teach you easy-to-learn SEO, Social Media & Digital Marketing techniques, strategies, and shortcuts, so you can become the MASTER.
I invite you to join me, as one of my students, and promise that if you enroll, I’ll take you on exciting, informative, and eye-opening journey.
My highest goal here is to inspire you to take your online marketing to a new level of prosperity and abundance, so you can enjoy life, with more free time and money to do what you love the most.
My core mission is to enable people around the globe to optimize their Social Media Ads budget, and after years of research, experimentation, and analysis, I’ve unraveled a winning Social Media Marketing Strategy that’s so good it helped me to win the Internet Efficiency Award in 2016.
If you’re wondering about my tutoring credentials, you’ll be reassured to know that I have tutored over 600 000 students. Based on feedback from my students and 14 000+ reviews, I have created new educational concept: LEARN FAST & FUN. It has been combination of face2face explanations, animated HQ explainers, quizzes, writing assignments & hands-on screen recordings. Students love this concept!
In 2013 I was even awarded the European Prize LABEL for tutoring blind students. Marketing & education are my twin lifelong passions, and I’m combining them both here to present you with my expert tuition.
I’m as passionate about the world of digital marketing as I am about teaching others what I know.
I really hope to see you on my SEO, Social Media & Digital Marketing courses, where I can pass on to everything I’ve learned about Online Marketing, so you can use my knowledge to prosper.
We invest into quality of Digital Marketing educational courses to help all people around the globe to gain new skills and have better lives.
We have a passion for success of our students:
"AWESOME COURSE! When I started this course I did it only to promote the products I sell on Amazon. But I started to really like marketing thanks to Tomas. So now, one month later, I signed my first client last week for 800$/month that I will handle social media marketing for. And a meeting with potential second client booked! Did not expect that when starting this course, but it is truly awesome." Jesper
SEO, Facebook Ads & Social Media Academy brings you digital marketing courses that are affordable & based on practical real case studies. So, you can apply the concepts taught & take your career or business to the next level.