Scaling eCommerce Stores to 6 Figures With Ads

Set up your Facebook business manager by linking a personal account and adding assets: pages, ad accounts, Instagram, and pixels—and prepare audiences, data sources, and product catalogs to run ads.

Set up your business manager with one ad account and one pixel per website, then structure campaigns, ad sets, and ads for conversions with targeted audiences and creatives.

Deploy the Facebook pixel to track conversions, build audiences for remarketing, and optimize ads across Facebook and Instagram via Shopify, WordPress, or Google Tag Manager.

Set up and organize Facebook audiences with the pixel, separating prospecting and remarketing to optimize tracking, exclusions, and lookalike campaigns across engagement, email lists, and purchases.

Create and refine Facebook audiences using the pixel, website visitors, and engagement signals to power remarketing, optimize audience size, and boost conversions while keeping audiences above a thousand people.

Understand the difference between personal and business Facebook accounts, and own assets like ad accounts. Know how to bring agencies as partners and plan expansion beyond Facebook and Instagram.

Explore the triangle of growth—copy and creative, timing and traffic, and website experience—to optimize top and bottom funnel marketing, boost conversions, and maximize ROAS through remarketing.

Craft a desirable offer by emphasizing perceived value beyond discounts, using bundles, pricing structures, free trials, and upsell and cross-sell strategies to boost average order value and lifetime value.

Explore ad campaign setup for small, medium, and large budgets, balancing learning phase data and 50 conversions per week, with 80 percent prospecting and 20 percent remarketing, lookalikes, frequency controls.

Build the top of the funnel for scaling ecommerce by using content, giveaways, viral and pr videos, and user-generated content to drive earned impressions and engagement.

Choose conversion and product catalog campaigns for e-commerce, pair video with collection ads, test strategies, craft resonant messages with customer personas, and troubleshoot with a standard operating procedure.

Discover how to harness dark posting to boost social validation across ads by duplicating one post across multiple ad sets, increasing likes, comments, and overall engagement as you scale.

Identify and target the right audiences for ecommerce ads using interest targeting, audience insights, competitors, and influencers to build efficient ad sets and scalable campaigns.

Harness data to scale ecommerce ads using Facebook Analytics and Attribution tools, build custom and lookalike audiences, and optimize lifetime value and funnels.

Optimize bottom of the funnel ad performance using custom columns and metrics to track purchases, add to cart, and ROA, with remarketing segments and 28-day attribution.

Scale ecommerce stores by building top-to-bottom funnels with upsells and rising lifetime value. Emphasize remarketing across channels, data-driven testing, and creative aligned to customer avatars, including user generated content.

Diversify your digital marketing beyond Facebook and Instagram, reinvest profits into channels, ensure product-market fit before scaling, and test paid ads with parameters while using a 30/30/30/10 revenue mix.

Own your assets by setting up business manager for your Facebook page, ad account, Instagram, and pixel; start with one channel and a small budget, and prioritize remarketing.