Scaling eCommerce Stores to 6 Figures With Ads

Name: Scaling eCommerce Stores to 6 Figures With Ads
Rating: 4.1 (5 reviews)

How to generate new customers from Facebook & Google ads.

Created byJack Paxton

Last updated 9/2024

English

English [Auto],

What you'll learn

How to create a converting funnel
How to create ads that get clicks and conversions
How to find the right people to target
How to generate new customers and revenue
How to track the performance of your advertising
How to optimize your ad campaigns
How to use the eCom calculator to analyze performance

Course content

4 sections • 26 lectures • 3h 59m total length

Introduction6:09

Business Manager Overview3:46
Set up your Facebook business manager by linking a personal account and adding assets: pages, ad accounts, Instagram, and pixels—and prepare audiences, data sources, and product catalogs to run ads.
Setting Up Your FB Account Properly2:57
Facebook Pixel3:32
Facebook Audiences4:19
Set up and organize Facebook audiences with the pixel, separating prospecting and remarketing to optimize tracking, exclusions, and lookalike campaigns across engagement, email lists, and purchases.
Facebook Audience Demo2:58
Setup FAQ's4:59
Understand the difference between personal and business Facebook accounts, and own assets like ad accounts. Know how to bring agencies as partners and plan expansion beyond Facebook and Instagram.
Bottom Of The Funnel11:21
Creating A Killer Offer10:32
Craft a desirable offer by emphasizing perceived value beyond discounts, using bundles, pricing structures, free trials, and upsell and cross-sell strategies to boost average order value and lifetime value.
Ad Campaign Setup Steps13:22
Ad Campaign Setup FAQs14:45

Build The Top Of Funnel41:57
Ad FAQs7:48
Dark Posting Strategy5:49
Discover how to harness dark posting to boost social validation across ads by duplicating one post across multiple ad sets, increasing likes, comments, and overall engagement as you scale.
Finding Interests & Targeting10:29
Identify and target the right audiences for ecommerce ads using interest targeting, audience insights, competitors, and influencers to build efficient ad sets and scalable campaigns.
Using Data To Scale20:15
Optimizing The Bottom Of Funnel13:09
Optimizing The Top Of Funnel14:14
Optimization FAQs7:41

Course Recap3:37
Ad Recap2:12
Full Picture Digital Marketing Strategy3:35
Marketing Setup Checklist3:18
Own your assets by setting up business manager for your Facebook page, ad account, Instagram, and pixel; start with one channel and a small budget, and prioritize remarketing.
Ad Creation Checklist3:49
Campaign Launch Checklist6:20
eCom Store Audit Calculator16:52
Discover the power of our in-depth ecom store audit calculator - audit.topgrowthmarketing.com
- understand profit per customer
- where your orders are coming from
- your ad spend effectiveness
- calculate LTV:CAC, LTV, AOV, and more
- see what your gross, net, and profit margins are
- set goals and estimates
- compare period over period to see if you're improving or declining

Requirements

Have an eCommerce brand or working with one
Have a Facebook and Google account created

Description

This course was designed to help store owners generate more revenue and first-time customers using Facebook and Instagram ads.

All the tactics and examples used have been from 8+ years of running ads for small to large eCommerce brands (A combined $250+ million in positive ad spend across hundreds of brands).

These strategies were developed while scaling brands like Saweetie, Haculla, Pleasures, By Samii Ryan, Topaz Labs, Home Chef, Happy Wax, MyIntent, Joovv, Suavs, Vitamin A, Appsumo, Skinn, and many more..

The course will also cover the ad and store metric benchmarks you should be hitting to be successful.

In the bonus slides section, there is also a unit economics calculator that will make sure your marketing and production costs are aligned with your revenue to set your store up for success.

The learnings and tactics in this course have been taught at conferences, via courses, and in classes costing $100's of dollars (Shopify, Growth Hackers, AdWorld, Lurn, and many more).

This course will also give you access to ask questions get feedback on ads. This is vital as having the right creative and offer can be a make or break when it comes to your ROAS (return on ad spend). There will also be a bunch of examples that you can copy.

Who this course is for:

eCommerce store owners
Marketers running Facebook & Instagram ads

Scaling eCommerce Stores to 6 Figures With Ads

What you'll learn

Explore related topics

Course content

Introduction1 lecture • 6min

Setup10 lectures • 1hr 13min

Scaling & Growth8 lectures • 2hr 1min

Recap, Checklists & Templates7 lectures • 40min

Requirements

Description

Who this course is for: