The Complete Facebook Ads & Marketing Course 2021

Explore the basics of Facebook, how to set up a Facebook profile, and the foundations of Facebook marketing for beginners to provide context for the rest of this course.

Explore your Facebook personal profile as your online identity, where you share thoughts, photos, and life events with friends, control who sees posts, and maintain a multi-year record.

Build a complete Facebook profile by including a clear profile picture, cover photo, up-to-date photos and statuses, and a detailed about section with work, education, and residence.

The timeline on Facebook keeps users up to date with friends, pages, and sponsored ads, making it a core battleground for marketers to stay top of mind.

Define a Facebook page as your brand's professional presence that updates audiences and showcases content. Build branding with a clear logo and banner, and track reach, views, and engagement.

Discover how Facebook groups empower local communities to post discussions, sell items with descriptions and prices, share videos or polls, and go live to test marketing ideas.

Learn how to create and invite people to Facebook events, host events via pages or groups, and use events to engage local communities and build relationships.

Learn what a Facebook ad is and how it helps you reach a targeted audience by showing sponsored posts to users based on their demographics and interests.

Explore the Facebook ads section, covering what ads look like, the different types, major factors, and performance insights from real ad results on a Facebook page.

Learn the basics of Facebook ads, navigate the platform, and use ads manager as the primary hub to create and manage campaigns; compare access via fan page and Power Editor.

navigate the facebook ads manager by exploring campaigns, ad sets, and ads; use audiences, audience insights, and reporting tools to review spend and performance.

Analyze ad manager data to identify campaigns that maximize page post engagements, video views, and page likes on your Facebook page.

Build right audience for your Facebook ads by defining location, age, language, and interests with include and exclude rules and saved audiences, then optimize delivery with automatic placements and schedule.

Create custom audiences from customer lists, website traffic, app interactions, or video engagement, and use lookalike audiences to find people similar to your best performers.

Build audiences from scratch using audience insights, custom audiences, and lookalike audiences, then target by demographics, interests, and affinities to pages and entrepreneurs for higher interactions.

Learn to boost Facebook page posts with page post engagement ads, selecting engaged posts, targeting saved audiences, testing small budgets, and driving sales or subscribers through clear calls to action.

Learn to run a local Facebook page likes campaign by configuring Ad Manager, defining a target audience (women 25–44), setting a budget, and creating an engaging creative with a clear call to action.

Examine the different Facebook ad types and how to choose objectives across awareness, consideration, and conversions, from boosted posts and Page Likes to website, app, event, and catalog goals.

Define your Facebook ads' purpose by prioritizing value for users—entertain and educate for free, build trust, and let sales follow from authentic, user-centered content.

Put effort into every Facebook ad, crop to 600x350, avoid the logo, craft eye-catching thumbnails, and test page post engagement across United States, United Kingdom, Australia, Canada, and Ireland.

Embrace patience and experimentation with Facebook ads to test audiences, budgets, and targeting. Learn daily from ongoing testing to uncover what works and improve results over time.

Master how to dominate Facebook marketing by crafting content that inspires emotional reactions, lowers ad costs, and turns viewers into engaged fans.

Use all three Facebook assets—personal profile, pages, and groups—to build deep relationships, brand, and sales through human connections, networking, and engaging content.

Define your Facebook page's purpose, whether to build a professional brand or a viral news outlet, and outline gradual growth through engaging, shareable content and social proof.

Learn to create a Facebook page by choosing a category, naming the page, adding a profile picture, inviting friends, and publishing engaging video content to grow your audience.

Discover how many Facebook pages you can create and grow them with product, brand, and community pages using entertaining content and targeted ads to overcome limited organic reach.

Regularly post brilliant video content to emotionally connect with viewers, drive reactions and shares, and expand reach; use varied videos and live streams to boost engagement.

Learn how to create a Facebook group, set its privacy, invite members, and promote it by posting in similar pages and groups to build an active community.

Create a Facebook event from your timeline or events page, choosing private or public. Add name, location, date, time, description, photos, and invites for webinars or offers.

Learn how to delete a Facebook page by going to settings, selecting remove page, and permanently confirming deletion. The page cannot be recovered after deletion.

Discover what you would be willing to film for free to grow your Facebook page’s popularity and momentum, applying an 80/20 rule to free content and a sales funnel.

Learn how Facebook page likes build social proof, boost reach and virality, distinguish real likes from fake ones, and drive affordable like campaigns that grow your audience.

Learn how I gained twenty-two thousand seven hundred Facebook page likes for 88 dollars and why early campaigns underperformed, then uncover country-targeting strategies to boost engagement.

Discover the exact method to generate Facebook page likes with a compelling 'I love you' graphic, strategic targeting, and low-cost countries for ages 13-24.

Create and optimize Facebook ads by selecting pages, targeting audiences by location and language, setting budgets, choosing images and captions, and testing placements to grow page likes.

Explore how to join the exclusive 3 zero club by achieving ultra-low cost per engagement on Facebook ads, with real case results—100k views for $33 in the UK.

Discover the exact steps to reach the 3 zero club by posting short viral Facebook videos, evoking emotion, and running small, scalable ad campaigns focused on engagement and reach.

Find a short viral video on Facebook or YouTube by exploring trending clips while avoiding copyrighted, branded, or product-pushed content; download the video and prepare to run an ad.

Publish engaging Facebook video posts with compelling captions, boost them for page engagement, run multiple country campaigns, and monitor delivery metrics such as cost per thousand views and frequency.

Demonstrate the 3 0 club strategy by scaling cheap Facebook ads to drive massive video views quickly, showing how a $20 spend can yield about 105,000 views and widespread sharing.

Monetize high-reach Facebook videos by inserting a link in the post to drive traffic to sales pages or a funnel, while considering engagement and edit limits.

Target local niches with engaging video ads to reach three zero zone cost per view, boosting local reach and engagement in Facebook ads and marketing.

Target high-cost countries to turn Facebook ads into profit, not just engagements. Learn why ads in the US, UK, Canada, Australia, and Ireland can outperform low-cost markets while building credibility.

Scale profitable Facebook ads by targeting page admins in high-cost countries, optimize cost per click, drive clicks that convert to sales, and increase spend to accelerate profits.

Explore why this Facebook ad succeeds by pairing a professional thumbnail with a supporting caption, and urging reactions and shares to boost engagement and cheaper page post engagement.

Start with a $5 daily ad budget to maximize early results, then scale up gradually to $20 or more as sales improve, preserving momentum and avoiding overspending.

Explore remarketing to your existing audience by targeting page likers, engagers, and past buyers, using live streams and free tutorials to maximize reach and lower costs.

Create a remarketing campaign that targets people who already like your page, delivering value quickly from a post and extending reach beyond normal organic exposure.

Learn to create a Facebook remarketing campaign targeting audiences proven to buy, duplicating existing campaigns and using saved audiences across high cost countries and low cost countries.

Analyze Facebook ad reports to drive continuous improvement of your ads by customizing analytics, testing and retesting campaigns, and optimizing engagement and video views.

Discover how to use Facebook ads reporting to measure ROI, analyze lifetime performance, and focus on top-line metrics like sales, cost, and profit margins across campaigns.

Learn to build custom Facebook ad reports by selecting and saving key metrics through customize columns, focusing on reach, engagement, conversions, and top-line performance to optimize ads.

Export your Facebook data to an Excel spreadsheet or csv file for full analysis, then manipulate results to understand what’s working and what isn’t.

Compare ad sets by testing assets and audiences in high-cost countries (UK, US, Canada, Australia, Ireland), targeting page admins aged 20–55 with interests to identify the best performing, lower-cost options.

Create a new Facebook ad set from scratch, target low-cost markets like Bangladesh and the Philippines, and compare ad sets to optimize profit margins and sales.