Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Development Tools No-Code Development
Business
Entrepreneurship Communications Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certification Network & Security Hardware Operating Systems Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design Design Thinking 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition Yoga Mental Health Dieting Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Teacher Training Test Prep Other Teaching & Academics
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Cisco CCNA Amazon AWS AWS Certified Developer - Associate CompTIA Security+
Photoshop Graphic Design Adobe Illustrator Drawing Digital Painting InDesign Character Design Canva Figure Drawing
Life Coach Training Neuro-Linguistic Programming Mindfulness Personal Development Personal Transformation Meditation Life Purpose Coaching Neuroscience
Web Development JavaScript React CSS Angular PHP Node.Js WordPress Python
Google Flutter Android Development iOS Development Swift React Native Dart Programming Language Mobile Development Kotlin SwiftUI
Digital Marketing Google Ads (Adwords) Social Media Marketing Google Ads (AdWords) Certification Marketing Strategy Internet Marketing YouTube Marketing Email Marketing Retargeting
SQL Microsoft Power BI Tableau Business Analysis Business Intelligence MySQL Data Analysis Data Modeling Big Data
Business Fundamentals Entrepreneurship Fundamentals Business Strategy Online Business Business Plan Startup Freelancing Blogging Home Business
Unity Game Development Fundamentals Unreal Engine C# 3D Game Development C++ 2D Game Development Unreal Engine Blueprints Blender
30-Day Money-Back Guarantee

This course includes:

  • 1.5 hours on-demand video
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
Marketing Social Media Marketing Facebook Ads

Facebook Advertising using Pay Per Click

Looking to utilise and understand more about pay per click on the Facebook platform? This course is for you.
Rating: 4.8 out of 54.8 (13 ratings)
1,753 students
Created by Gary Kind
Last updated 10/2015
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Understand the basics of facebook pay per click
  • How to determine demographics and target ads to those demographics
  • Understand the key factors for a successful facebook pay per click campaign
  • Use the Power Editor for bulk adding/amending of ads

Requirements

  • Google Chrome Web Browser
  • Basic Image Editing Software (examples use free software)

Description

This course is designed to take you from the basics of facebook pay per click (PPC) to more in-depth material such as segmenting, split-testing, managing multiple ads.

The course covers both 'internal' ads; those that link to a fanpage/business page within facebook and 'external' ads which link to a website outside of facebook.

We also look at ad types and how facebook PPC differs from other PPC platforms such as Google Adwords.

Who this course is for:

  • Facebook users looking to increase Likes on their fanpage
  • Business owners looking to increase engagement on their fanpage
  • Anyone looking to drive traffic to their website

Course content

7 sections • 19 lectures • 1h 26m total length

  • Preview02:17
  • Preview09:30

  • Using facebook to create a simple Internal Ad
    12:44
  • Creating an External Ad
    03:56
  • Ad Types
    03:30
  • Understanding demographics
    03:01
  • Split Testing
    05:03

  • Image is Everything!
    03:01
  • Image Editing
    07:07

  • What is it?
    02:03
  • Downloading and Installing Power Editor
    01:52
  • Split Testing Multiple Ads
    08:06

  • What we covered
    03:35
  • Recap Quiz
    6 questions

  • Bonus Video 1 - Inside a Real Campaign
    05:00

  • Intro to 2015 Update
    02:49
  • Newsfeed Ad Placements
    03:08
  • Pixel Tracking
    05:21
  • Using Canva to create Facebook ad images
    02:26
  • Additional Resources
    01:54

Instructor

Gary Kind
Techie with Marketing and Business Startup Knowledge
Gary Kind
  • 4.2 Instructor Rating
  • 1,792 Reviews
  • 56,837 Students
  • 9 Courses

Gary Kind is a highly experienced IT professional and business owner with over 25 years in and around software development and 20+ years running businesses as an individual and in partnerships.

He has a wide spread of business knowledge working in the SME sector as well as delivering KPI and financial reporting for large corporations. He has spent the past few years combining marketing with IT to cover areas such as pay per click, copywriting and conversion optimisation.

  • Udemy for Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Terms
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Featured courses
Udemy
© 2021 Udemy, Inc.