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A Beginners Guide To Facebook Advertising
Rating: 4.5 out of 5(7 ratings)
85 students

A Beginners Guide To Facebook Advertising

Learn How To Use Facebook Ads To Grow Your Business
Created byClaire Hunter
Last updated 10/2017
English

What you'll learn

  • Thoroughly understand the Facebook Ads Manager
  • Know which ad type to use
  • Be able to test and measure performance
  • Be confident in running ad campaigns

Course content

3 sections75 lectures7h 40m total length
  • Welcome And Resources2:26
  • How To Set Up Your Ads Account12:17
  • 2.2 Managing Your Ads Account3:14
  • 2.3 How Do I Create The Tracking Pixel3:55
  • How To Install The Facebook Pixel Helper1:31
  • Please Download The Following Plugin0:14
  • How To Install The Facebook Tracking Pixel4:51
  • Facebook Standard Event Codes2:56
  • How To Use The Standard Event Codes1:14
  • Custom Audiences - Overview2:21
  • How To Upload Your Email List As A Custom Audience5:18
  • How To Build Custom Audiences From Website Views3:49
  • How To Build Custom Audiences From Specific Views3:42
  • How To Build Custom Audiences From Specific Pages And Not Others4:08
  • How To Build Custom Audiences From People Who Have Not Visited Site In Some Time1:41
  • How To Build Custom Audiences From Video Views7:00
  • How To Build Custom Audiences From Lead Ads5:22
  • How To Build Custom Audiences From Page Engagement4:44
  • What Are Lookalike Audiences0:33
  • How To Create Lookalike Audiences From Website Traffic5:27
  • How To Create Lookalike Audience From Your Mailing List3:09
  • How To Build A Lookalike Custom Audience From Page Engagement1:25
  • Targeting Your Audience Correctly0:53
  • How Do I Use The Audience Insights Tool8:21
  • How To Target Your Ideal Clients0:01
  • Understanding Your Budget1:41
  • How Much Should I Spend On An Ad Campaign0:05
  • What Are The Minimum Budgets0:21
  • Understanding Bidding1:50
  • What Is An Ads Relevance Score0:14
  • What Placements Should I Use0:51
  • When Would I Use An Accelerated Ad Type1:22
  • What Are The Design Requirements For Your Ad Campaign1:48
  • What Are The Different Ad Objectives - Overview8:28
  • How To Boost Posts18:26
  • How To Promote Your Page11:27
  • Local Awareness Campaigns8:49
  • Increase Brand Awareness13:51
  • Website Traffic15:31
  • Raise Attendance At An Event10:51
  • Video Views21:46
  • An Overview Of Lead Ads1:16
  • Lead Generation21:18
  • Increase Conversions On Your Site17:13
  • Offline Conversions For Stores6:07
  • Watch This Free Webinar From Facebook On Offline Conversions0:01
  • How To Create A Product Feed3:58
  • Creating A Dynamic Product Feeds Ad0:42
  • Messenger Destination Ads1:04
  • How To Set Up A Messenger Destination Ad17:19
  • How To Send A Messenger Ad To Someone Who Has Messaged Your Page In The Past17:04
  • What Is A Canvas Ad0:31
  • How To Build A Canvas Ad20:34
  • How To Switch Off A Campaign1:08
  • Where Do I Go To Troubleshoot Any Problems7:10
  • How To Appeal A Declined Ad0:46
  • How Do I Edit An Ad Campaign Once It Has Started5:36
  • How Do I Duplicate An Ad4:49
  • What To Do If Your Ad Account Gets Blocked1:58

Requirements

  • Owns a business or runs their companies social media campaigns
  • No prior knowledge of Facebook Advertising needed

Description

So, the time has come!

You want to run your first Facebook ad for your company, right?

Whether you're that newbie who's jusssst dipping their toe in the Facebook ads water, OR you're swimming against the constant Facebook tide of new features - I'm here to tell you all about my NEW Facebook Advertising School that will help you whatever your experience level or reason for wanting to run Facebook campaigns for your business.

"But Claire, what do I get in your Facebook Ads school? Isn't it just another Facebook course like, you know, all the bajillion others?"

Nope. Unlike other courses that you may have bought and that are sitting there on your hard drive gathering digital dust - in MY course, I focus ONLY on forensic step-by-step stuff. My videos are me taking you through eaaaaach step without assuming you know anything! I literally take you from zero to Facebook ads hero on topics such as:

* Understanding how to build and use custom audiences (NOT a small thing - and I show you all the latest methods!)

* Master advertising on Instagram (and yes, you want to be on instagram running ads, let me tell you!)

* How to create a high-converting ads funnel to grow your email lists and explode into a profitable source of income!

* Find out how to set up dynamic ads for multiple products (saaay whaaaaa....? Yeah, that's what the lectures explain!)

* Discover how to master the Power Editor and all it's hidden features (grown-ups use Power Editor. Leave the basics behind)

* Plus lots more. With steak knives* (*May not be true)

In fact - you know what? FORGET "zero to hero" training..

This course is ZERO TO ROCKSTAR - in the shortest time I can cram your head with step by step processes! IMPLEMENTATION is the focus, rather than boring long-winded explanations (although I will explain stuff of course!)

So: Within the next 5 mins, I'm going to walk you through setting up your campaigns from start to finish - and I will also be throwing in some ninja tips and tricks I've never revealed before (i know i know - sounds sales, but trust me - I get paid a metric shed load of money to keep on top of this stuff, and this is the ONLY WAY I can get this info out of my head in quicktime to paying people such as yourself without charging you my normal rates. Fair?)

Oh - and remember - as Facebook ads is a constantly changing platform, you need to be one step ahead of the crowd. Facebook Advertising School will be revealing (and testing so you don't have to) all the new features and changes to the Ads Platform as they are released. I'm looking forward to revealing all my tips and tricks so you can make more money from Facebook Advertising in your business!

Anyway, I can bang on all day about this stuff - i LOVE IT! But YOU need to get stuck in right now right?

AH - HANG ON! DO NOT SIGN UP FOR MY SCHOOL if you're going to be thinking you can make a million in a weekend. That's NOT the market I cater to - the "get rich quick" people and the usual internet marketing crowd who make you feel like a loser if you are making less than 80000 figures per day.

BUTTTTTT.... if you're a normal everyday person who just wants to make Facebook ads work for them and their business - I'm your chick. I promise you will love this course and I TOTALLY promise you'll get results if you complete it and apply everything you learn.

Fair?

Yeah it is! See you inside!

Who this course is for:

  • Anyone who wants to learn how to use facebook advertising for their business
  • Anyone who needs to grow their business
  • Anyone who runs a business
  • Anyone who needs to understand all the different types of ad campaigns