Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Development Tools No-Code Development
Business
Entrepreneurship Communications Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certification Network & Security Hardware Operating Systems Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design Design Thinking 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition Yoga Mental Health Dieting Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Teacher Training Test Prep Other Teaching & Academics
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Cisco CCNA CompTIA Security+ Amazon AWS Microsoft AZ-900
Graphic Design Photoshop Adobe Illustrator Drawing Digital Painting InDesign Character Design Canva Figure Drawing
Life Coach Training Neuro-Linguistic Programming Personal Development Personal Transformation Mindfulness Life Purpose Meditation CBT Emotional Intelligence
Web Development JavaScript React CSS Angular PHP Node.Js WordPress Vue JS
Google Flutter Android Development iOS Development React Native Swift Dart Programming Language Mobile Development Kotlin SwiftUI
Digital Marketing Google Ads (Adwords) Social Media Marketing Google Ads (AdWords) Certification Marketing Strategy Internet Marketing YouTube Marketing Email Marketing Retargeting
Microsoft Power BI SQL Tableau Business Analysis Data Modeling Business Intelligence MySQL Data Analysis Blockchain
Business Fundamentals Entrepreneurship Fundamentals Business Strategy Business Plan Startup Freelancing Online Business Blogging Home Business
Unity Game Development Fundamentals Unreal Engine C# 3D Game Development C++ 2D Game Development Unreal Engine Blueprints Blender
30-Day Money-Back Guarantee
Business E-Commerce Facebook Marketing

eCommerce Empire: Learn Shopify, Facebook and Instagram Ads

Build an eCommerce Empire. Learn Shopify store strategy and utilize Facebook and Instagram Ads to bring in sales
Rating: 3.9 out of 53.9 (142 ratings)
2,321 students
Created by Social eCom
Last updated 3/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Learn to setup a Shopify store
  • How to source and find products to sell
  • How to build and grow your brand
  • Learn all the vital aspects of Facebook advertising including a deep understanding
  • Learn Instagram advertising to help boost your brand
  • How to target the appropriate audience
  • much much more!

Requirements

  • Shopify account (free trial available)
  • Facebook account

Description

In this course you will learn how to build an eCommerce empire from start to finish. We'll start off by showing you how to sett up a Shopify store and utilizing Facebook's advertising platform to bring in more traffic and sales into your Shopify store.  We'll then show you how to use Instagram.

Along the way we'll go over topics such as sourcing and finding the right products to sell, and how to build up your brand.

Next we will dive into Facebook Ads and how to use it for your Shopify store. You'll learn how to run successful ad campaigns that will bring your business more leads or sales. 

We take you through understanding ad structure, and using the Ads Manager tools. You'll learn some great tips for writing awesome ads, choosing effective images, and you'll learn what specific audiences to target. 


Who this course is for:

  • anyone looking to use Shopify to sell products
  • anyone looking to increase sales and leads through Facebook and Instagram

Course content

14 sections • 102 lectures • 11h 45m total length

  • Preview00:44

  • Why Shopify
    08:25
  • Getting started
    07:54
  • Setting up products
    21:58
  • Images
    09:14
  • Shipping
    05:48
  • Configure Shipping
    10:51
  • Integrate with Amazon FBA
    04:49
  • Payments
    09:26
  • Taxes
    08:12
  • Theme customization
    13:31
  • Customize homepage and checkout page
    08:47
  • Shopify pages and posts
    14:08
  • Add images and videos
    04:27
  • Additional pages to add
    05:30
  • Page builders
    05:30
  • Manage orders
    13:45
  • Store management
    12:11
  • Adding Apps
    14:55
  • Sales channels
    06:11
  • Facebook
    04:23
  • Instagram, Pinterest and Amazon
    06:08
  • Store Launch
    08:01
  • POS
    10:07

  • Finding Products
    08:28
  • Resources for Finding Products
    07:44
  • AliExpress
    08:12
  • Amazon
    03:50
  • Sourcing to Scale
    08:26
  • Alibaba
    05:43
  • Dropshipping
    11:19
  • Shipping
    09:06
  • Sourcing Tips
    09:23

  • Product Offers
    02:08
  • Upsell Offers
    03:04
  • Downsell Offers
    02:41
  • Recurring Offers
    03:07
  • Email Offers
    03:56
  • Free Offers
    03:21
  • Bundle Offers
    02:13
  • Referral Offers
    01:03

  • Building Trust
    11:01
  • Brand Consistency
    11:03
  • Example of Brand Consistency
    09:09
  • Niche vs. General Stores
    11:27
  • Importance of Customer Service
    07:05
  • Social Proof
    03:30

  • Optimizing Conversions
    07:23
  • Landing Pages
    05:59
  • Conversion Optimization Overview
    04:21

  • Better Product Presentation
    09:13
  • Creating Engagement with Products
    03:30

  • Effective Upselling
    06:43
  • Upselling Steps
    09:25

  • Facebook Ads Theory
    09:09
  • Facebook Ads Theory Part 2
    05:57
  • Targeting Interest
    05:01
  • Launch and Test Ads
    09:12
  • Scaling Ads
    07:05
  • Evergreen Ads
    04:06
  • Ad Types and Bidding
    06:51
  • Facebook Pixels
    08:14
  • Facebook Pixels Part 2
    06:59
  • Facebook Pixels Part 3
    06:02
  • Facebook Ad Types Part 1
    06:40
  • Facebook Ad Types Part 2
    04:05
  • Facebook Ad Types Part 3
    04:12
  • When to Turnoff Ads
    09:56
  • Example: FB Ads Sequence
    13:43
  • Overview: FB Ads Sequence
    05:48

  • Preview03:09
  • Preview02:25
  • Preview02:50
  • Preview02:19
  • Ad account setup
    02:08

Instructor

Social eCom
Social Media & eCom Consultants
Social eCom
  • 4.0 Instructor Rating
  • 165 Reviews
  • 3,001 Students
  • 2 Courses

Social eCom is a team of social media consultants and eCommerce experts. Social media, promotion, and marketing take an exhausting amount of time for those who are managing their own career and we help free up that time for small businesses and entrepreneurs to focus on what’s important. 

  • Udemy for Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Impressum Kontakt
  • Terms
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Featured courses
Udemy
© 2021 Udemy, Inc.