Facebook Ads: Facebook / Instagram Advertising Course
What you'll learn
- Develop the full range of skills to launch and manage Facebook Ads like a Pro
- Target specific Facebook users using demographics, interests, and geography
- Use advanced features of Facebook Advertising like lead ads and app install ads
- Employ pixel and event tracking with your Facebook Ads for website and mobile app retargeting
- Create custom and lookalike audiences for Facebook using external data (e.g. MailChimp, an email list, or a CRM system)
- Build both a Facebook product feed and a Facebook product catalog
- You will need to have (or be able to create) a Facebook Business page.
- You'll need to have the ability to re-size photos or have access to someone who can.
Take the course used by teams at Tesla, Walmart, the Economist & other leading organizations
Complete 100% of the course and earn a custom Facebook for Business 2022 Certificate from Eazl
Course Version 3.2 | Content Fresh as of January 2022
From Udemy's 9x Bestselling Production Team. Say goodbye to the fluff of other online advertising courses! Now, you can “learn by doing” for a faster, more effective approach to Facebook, Instagram, and Messenger advertising. There’s so much cool stuff with Facebook, Instagram, and Messenger ads that most people don’t even know about. At last, you can be ahead of the game. Are you ready?
Whether you’re a corporate marketer seeking to become a better Facebook for Business ads manager, a small business owner wanting to leverage Facebook or Instagram more successfully, or any other professional looking to expand your influence through Facebook for Business advertising, this course is for you. And when you finish 100% of the course, you’re eligible to receive a custom, hosted, verifiable Facebook for Business 2022 Certificate designed and issued by Eazl!
Facebook for Business Advertising – The Underutilized “Secret Weapon” of Modern Business
Despite what most people think, Facebook, Instagram, and Messenger ads are not just about making sales. Facebook for Business is a powerful way to communicate with hyper-targeted groups of people. You can use Facebook, Instagram, or Messenger ads for community building, employee recruiting, public relations, event promotion, and of course, selling your products and services.
With this course, you’ll discover remarkable strategies for leveraging Facebook advertising. You’ll be able to:
Understand the fundamentals of the Facebook for Business ecosystem and launch effective ad campaigns using the full suite of Facebook for Business features
Identify your Facebook, Instagram, or Messenger advertising objectives and utilize advanced tools like the Facebook Product Feed, Dynamic Creative, Canvas Ads, and custom breakdowns
Build core, custom, and lookalike audiences within Facebook for Business, including integrations with CRM platforms and e-mail management programs
Discover the untapped power of Dynamic Display Remarketing, Manual Pixel-Based Remarketing, and on-platform engagement audiences
Get instant access to step-by-step guides, templates, and interactive tools, including our Facebook for Business Product Feed template
Gain a huge business advantage by leveraging custom frameworks like Eazl’s CRED system for developing revenue-positive ad campaigns
With this Facebook for Business suite at your fingertips, you’ll gain a much greater understanding and capacity for digital marketing, social media, and online advertising. In the world we live in today, this is a crucial set of skills for many top-notch professionals.
(Remember, you’ll also earn your Facebook for Business 2022 Certificate. This certificate, offered by Eazl, is the verification to others of your Facebook, Instagram, and Messenger advertising skills. It can be shown to your clients or employers, linked to your resume, and presented on your LinkedIn® profile).
Great News – You Can Do Everything in This Course on Your Own
Super Easy Facebook for Business Strategies! No Developer Required!
Suitable for anyone who has basic computer skills, this course provides a comprehensive overview of Facebook for Business. There’s so much you can do with Facebook, Instagram, and Messenger Ads on your own and without a developer (and you’ll learn how to do it all in just three hours!)
The first section of the course will help you set up your Facebook for Business infrastructure. You’ll learn what the core tools are, how to set them up, and how to use them. You’ll also install the Facebook Ads Pixel and learn how to use Custom Pixel Events.
In the next section, you’ll discover the advantages of Facebook for Business’ best feature – hyper-targeting. You’ll learn how to create core, custom, and lookalike Facebook audiences using demographic, behavioral, and interest-based data. You’ll create customer audiences by importing external sources of data to Facebook (like an email list). You’ll also become capable of setting up geo-targeted audiences, “visitor to a destination” audiences, income-targeted audiences, and a whole lot more.
Next, you’ll learn how to optimize the design of your ads. You’ll learn how to use Dynamic Creative to automatically test which photos, videos, headlines, and other creative elements work best. You’ll also learn how to use the Facebook Creative Hub and the new Facebook Canvas Ads (new for 2019).
The final two sections of the course will focus on skyrocketing your skills for launching Facebook, Instagram, and Messenger Ads. You’ll go through 5 real-world campaign setups and launches where you’ll learn how to use features like Facebook lead ads, Messenger ads, Product Sets, and custom offers. Then, you’ll learn how to use the CRED system for scaling your ad campaigns once you’ve found some initial success with an audience and ad group.
By completing the course, you’ll earn your Facebook for Business 2022 Certification, which can strengthen your reputation, your resume, and your LinkedIn® profile.
This course also offers you a full money-back guarantee if you’re not satisfied. However, it has already received 1,400 five-star reviews on learning platforms across the internet. We’re confident you’ll love this learning experience!
Content Upgrade Log
Course upgraded to Version 3.2 on January 2, 2022
Course upgraded to Version 3.1 on October 26, 2021
Course upgraded to Version 3 on October 30, 2019
Course upgraded to Version 2 on October 21, 2018
Who this course is for:
- Digital marketing or digital advertising professionals.
- Entrepreneurs and small business owners.
- Event planners and promoters.
- Recruiters or talent sourcers.
- CMOs or marketing directors for local businesses.
- Marketing managers for e-commerce platforms.
- Anyone who wants to use the Facebook Ads ecosystem effectively.
Davis Jones is the Chief Learning Officer for Eazl, a business school whose courseware is used by organizations like Tesla®, Harvard, the World Bank, and Lyft® and more than 400,000 students worldwide. Mr. Jones also participated in the Harvard University Graduate School of Education Leaders of Learning.
Mr. Jones began his career in digital education following the publication of Career Hacking™, a learning experience helping people making career transitions. Today, it is the best-selling career management course in the history of the Internet and is integrated into undergraduate and graduate-level programs at the University of San Francisco, EDHEC Business School, Sonoma State University, and many other colleges and universities in the US and abroad. Following the publication of Career Hacking™, Mr. Jones negotiated commissions for Eazl to produce courseware on digital marketing, digital customer service, and multiple other business topics. Today, this courseware is used by organizations in both the private (e.g. Tesla®, PayPal®) and public (e.g. the World Bank) sectors.
Mr. Jones earned undergraduate (economics) and graduate (MBA) degrees from traditional universities. He is also a committed lifelong learner. In addition to his participation in the Harvard Graduate School of Education Leaders of Learning program, Mr. Jones has earned credentials from New York Museum of Modern Art® (Teaching with Themes), Udemy® (Trademark Law), and independent learning organizations (Yes I’m a Designer™ / Adobe Illustrator®).
Since launching in 2013, Eazl courseware has received more than 20,000 5-star reviews. Today, Eazl courseware helps teams at Tesla®, PayPal®, Lyft®, Apple®, Adidas®, Harvard, the World Bank, and many other leading organizations make faster progress on their goals.
Zero PowerPoint policy: You will never see a PowerPoint presentation in an Eazl course. Instead, you'll find fun, interactive courseware featuring animated content created by tasteful designers (not an automated doodle drawing program), interviews with practitioners in the field, exercises that give you a chance to apply what you're learning in real time, and other interesting educational modalities.
Cutting-edge learning science: Our goal is to enable you to learn as much as possible as quickly as possible--and to remember what you've learned. So, we've partnered with learning scientists to leverage digital teaching practices that help us help you learn, and retain, information quickly.
Resources to take with you: Your learning experiences with Eazl includes many cloud-hosted resources that you can access on any device at any time. For example, maybe you used a template in one of your Eazl courses... that template will be available to you in the cloud at any time! So, next time you're at work and you need to get something done fast, your Eazl resources are right there with you.
Debt-free education for all: You will not go into debt learning with Eazl. We strive to provide you with cutting-edge, world-class courseware that's so affordable that you don't have to think twice about taking the next step towards your professional goals by learning with us.
Thanks for learning with us!
Mrs. Jones is the COO of Eazl, a business school whose courseware is used by organizations like Tesla, Harvard, the World Bank, The Economist, and more than 150,000 students worldwide. She specializes in:
• Designing & Implementing Business Operations
• Students Services & Assessment
• Employee Management
• Establishing Policies to Promote Company Culture & Vision
• Data-based Operational Improvements
• Creating Solutions for Increasing Productivity
Prior to her role as COO, Mrs. Jones built relationships with business and community leaders in the San Francisco Bay Area and Chicagoland, working with educational non-profits like Kid Scoop, political leaders like California State Assemblyman Jim Wood (2nd District), and with high-growth businesses like Eazl as a freelance digital marketer.
As Marketing & Communications Manager at Eazl, she built expert-level knowledge in marketing and leveraged the power of the Internet to foster connections between the business and its community members.
Mrs. Jones is currently serving as COO at Eazl, where she spends most of her time leading the Eazl team, serving students, and creating and distributing uniquely useful content.
Mrs. Jones earned her master’s degree from SKEMA Business School in Sophia Antipolis, France (the #1 program of its kind in France and #9 in the world), her undergraduate degree from credits earned at in both traditional (the University of Texas at Austin) and online (American InterContinental University) environments, and her Leaders of Learning certificate from Harvard.