[2020] Facebook Ads: Facebook / Instagram Advertising Course
4.4 (622 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,543 students enrolled

[2020] Facebook Ads: Facebook / Instagram Advertising Course

This course is used by Tesla, Walmart, and other leading organizations. Be able to get results from your Facebook Ads!
4.4 (622 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
4,544 students enrolled
Last updated 10/2019
English [Auto-generated]
Current price: $118.99 Original price: $169.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2.5 hours on-demand video
  • 2 articles
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Develop the full range of skills to launch and manage Facebook Ads like a Pro
  • Target specific Facebook users using demographics, interests, and geography
  • Use advanced features of Facebook Advertising like lead ads and app install ads
  • Employ pixel and event tracking with your Facebook Ads for website and mobile app retargeting
  • Create custom and lookalike audiences for Facebook using external data (e.g. MailChimp, an email list, or a CRM system)
  • Build both a Facebook product feed and a Facebook product catalog
  • You will need to have (or be able to create) a Facebook Business page.
  • You'll need to have the ability to re-size photos or have access to someone who can.

Take the course used by teams at Tesla, Walmart, the Economist & other leading organizations

Complete 100% of the course and earn a custom Facebook for Business 2020 Certificate from Eazl

Course Version 3 | Content Fresh as of November 2019

From Udemy's 9x Bestselling Production Team. Say goodbye to the fluff of other online advertising courses! Now, you can “learn by doing” for a faster, more effective approach to Facebook, Instagram, and Messenger advertising. There’s so much cool stuff with Facebook, Instagram, and Messenger ads that most people don’t even know about. At last, you can be ahead of the game. Are you ready?

Whether you’re a corporate marketer seeking to become a better Facebook for Business ads manager, a small business owner wanting to leverage Facebook or Instagram more successfully, or any other professional looking to expand your influence through Facebook for Business advertising, this course is for you. And when you finish 100% of the course, you’re eligible to receive a custom, hosted, verifiable Facebook for Business 2020 Certificate designed and issued by Eazl!

Facebook for Business Advertising – The Underutilized “Secret Weapon” of Modern Business

Despite what most people think, Facebook, Instagram, and Messenger ads are not just about making sales. Facebook for Business is a powerful way to communicate with hyper-targeted groups of people. You can use Facebook, Instagram, or Messenger ads for community building, employee recruiting, public relations, event promotion, and of course, selling your products and services.

With this course, you’ll discover remarkable strategies for leveraging Facebook advertising. You’ll be able to:

  • Understand the fundamentals of the Facebook for Business ecosystem and launch effective ad campaigns using the full suite of Facebook for Business features

  • Identify your Facebook, Instagram, or Messenger advertising objectives and utilize advanced tools like the Facebook Product Feed, Dynamic Creative, Canvas Ads, and custom breakdowns

  • Build core, custom, and lookalike audiences within Facebook for Business, including integrations with CRM platforms and e-mail management programs

  • Discover the untapped power of Dynamic Display Remarketing, Manual Pixel-Based Remarketing, and on-platform engagement audiences

  • Get instant access to step-by-step guides, templates, and interactive tools, including our Facebook for Business Product Feed template

  • Gain a huge business advantage by leveraging custom frameworks like Eazl’s CRED system for developing revenue-positive ad campaigns

With this Facebook for Business suite at your fingertips, you’ll gain a much greater understanding and capacity for digital marketing, social media, and online advertising. In the world we live in today, this is a crucial set of skills for many top-notch professionals.

(Remember, you’ll also earn your Facebook for Business 2020 Certificate. This certificate, offered by Eazl, is the verification to others of your Facebook, Instagram, and Messenger advertising skills. It can be shown to your clients or employers, linked to your resume, and presented on your LinkedIn® profile).

Great News – You Can Do Everything in This Course on Your Own

Super Easy Facebook for Business Strategies! No Developer Required!

Suitable for anyone who has basic computer skills, this course provides a comprehensive overview of Facebook for Business. There’s so much you can do with Facebook, Instagram, and Messenger Ads on your own and without a developer (and you’ll learn how to do it all in just three hours!)

The first section of the course will help you set up your Facebook for Business infrastructure. You’ll learn what the core tools are, how to set them up, and how to use them. You’ll also install the Facebook Ads Pixel and learn how to use Custom Pixel Events.

In the next section, you’ll discover the advantages of Facebook for Business’ best feature – hyper-targeting. You’ll learn how to create core, custom, and lookalike Facebook audiences using demographic, behavioral, and interest-based data. You’ll create customer audiences by importing external sources of data to Facebook (like an email list). You’ll also become capable of setting up geo-targeted audiences, “visitor to a destination” audiences, income-targeted audiences, and a whole lot more.  

Next, you’ll learn how to optimize the design of your ads. You’ll learn how to use Dynamic Creative to automatically test which photos, videos, headlines, and other creative elements work best. You’ll also learn how to use the Facebook Creative Hub and the new Facebook Canvas Ads (new for 2019).

The final two sections of the course will focus on skyrocketing your skills for launching Facebook, Instagram, and Messenger Ads. You’ll go through 5 real-world campaign setups and launches where you’ll learn how to use features like Facebook lead ads, Messenger ads, Product Sets, and custom offers. Then, you’ll learn how to use the CRED system for scaling your ad campaigns once you’ve found some initial success with an audience and ad group.

By completing the course, you’ll earn your Facebook for Business 2020 Certification, which can strengthen your reputation, your resume, and your LinkedIn® profile.

This course also offers you a full money-back guarantee if you’re not satisfied. However, it has already received 1,200 five-star reviews on learning platforms across the internet. We’re confident you’ll love this learning experience!

Content Upgrade Log

  • Course upgraded to Version 2 on October 21, 2018

  • Course upgraded to Version 3 on October 30, 2019

Who this course is for:
  • Digital marketing or digital advertising professionals.
  • Entrepreneurs and small business owners.
  • Event planners and promoters.
  • Recruiters or talent sourcers.
  • CMOs or marketing directors for local businesses.
  • Marketing managers for e-commerce platforms.
  • Anyone who wants to use the Facebook Ads ecosystem effectively.
Course content
Expand all 43 lectures 02:36:18
+ Welcome to the Facebook for Business 2020 Certificate Course
5 lectures 10:24
Meet Your Instructor and Get an Overview of Your Learning Experience
Access All Course Templates, Guides, and Special Resources
Complete this Course and Earn Your Facebook for Business 2020 Certificate
+ Let’s Set Up Your Facebook Pixel, Catalog, and Back-end
6 lectures 17:44
What Presidential Politics and the Facebook Pixel Have in Common
How to Add Profiles and Manage Ad Account Collaborators
How to Set Up Your Facebook Pixel
How to Sync Your Online Inventory with Facebook for Business
How to Create Product Sets from a Facebook Catalog
Let’s Review What You Learned about Facebook for Business Setups
+ How to Build High-quality Facebook and Instagram Audiences
8 lectures 31:00
How Project Repat Uses Core, Custom, and Lookalike Audiences
How to Create a Custom Conversions and Custom Audiences
How to Create Lookalike Audiences to Expand Your Reach
Case Study: How Hippie Runner Grew Sales by 75x with a Mix of Audiences
What’s Eazl’s Rule of 80 for High-quality Interest Targeting?
How to Create an Interest-based Core Audience
Here are the basics of the Rule of 80: (1) Do 80% of the interest’s related pages align with your proposed interest? (2) Is the affinity score of related pages more than 80x?
Find an Eazl Rule of 80 Interest that You Can Use for Ad Targeting
1 question
How to Create Engagement Audiences for On-platform Retargeting
Three Key Takeaways about Facebook and Instagram Audiences
+ How to Use Facebook for Business Robots to Create Ads that Will Work
6 lectures 20:06
There’s a New Way to Test Creative that Will Save You Hundreds of Hours
What is Dynamic Creative and How Can You Use It?
Case Study: How Dynamic Creative Helps Weight Watchers Improve CTRs by 190%
To practice setting up Dynamic Creative Tests, your challenge is to find or create all of the elements you can deploy (for yourself or for a client) as using Dynamic Creative.
Let’s Practice Creating the Elements of a Dynamic Creative Test
4 questions
Let’s Launch a Dynamic Creative Ad Test Together
How to Read the Results of Your Dynamic Creative Ad Test
Let’s Reinforce Your Learning about Ad Creative and Dynamic Ads
+ Let’s Build Your Advertising Skills by Launching Ads Together
10 lectures 51:28
What are Objective-Driven Ads and Why Does an Objective Matter?
Take a Quick Crash Course on Objectives, Ad Sets, and Ad Formats
5 Facebook / Instagram Ad Set Features You Need to Know
Let’s Build Your Facebook for Business Ad Management Muscles
Let’s Build Local Awareness for a Store or Physical Location
Let’s Launch a Split Test Campaign to Find Out Which Audience is More Receptive
Let’s Get Leads for an Expensive Product Using Lead Ads
Let’s Growth Hack Customer Service with a Messenger Campaign
Three Takeaways from the Ad Launching Exercises You Just Finished
+ How to Use Eazl’s CRED Process for Scaling Your Campaigns
5 lectures 12:46
How Many Impressions and Clicks Would You Need to Get 10,000 Sales?
Introducing Eazl’s CRED Facebook for Business Scale Strategy
Step 2 in Action: How We Build Retargeting Audiences
Step 3 in Action: How We Build Lookalike Expansion Audiences
Key Takeaways from the Scaling Section
+ How to Request Your Certificate and Key Course Takeaways
2 lectures 02:53
How to Request Your Facebook for Business 2020 Certificate from Eazl
Let’s Review 5 Takeaways about Each Skill You Built in this Course
+ Bonus: Get Access to Other Eazl Courses
1 lecture 00:45
Get Discounted Access to Eazl's Other Courses