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30-Day Money-Back Guarantee
Marketing Social Media Marketing Facebook Ads

Facebook Ads 2019 with Chris

The complete guide to adverts, campaigns, targeting, pixels, video and much more
Rating: 4.2 out of 54.2 (4 ratings)
17 students
Created by Chris Worfolk
Published 4/2019
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Master Facebook ads
  • Targeting your ads at the correct people
  • Designing compelling and viral ads
  • Using Facebook pixels to retarget people
  • Video ads
  • Split testing
  • Instant experiences

Requirements

  • You will require a personal Facebook account

Description

Do you want to master Facebook Ads? Maybe you're an entrepreneur or small business owner looking to reach new customers. A marketer looking for new audiences. Or maybe you're new to digital marketing and want to find out what it can do for you.

This is a complete beginner to advanced course: we'll cover the basics from setting up your account and creating your first campaign to advanced topics like split testing, retargeting and instant experiences.

We'll cover:

  • Creating campaigns, ad sets and adverts

  • Targeting your ads to the correct audience

  • Using pixels and custom audiences to retarget

  • Creating killer ads optimised for Facebook and Instagram

  • Using social media to make things go viral

  • And much more

I'm Chris, your instructor. I'm a software consultant and psychologist, so I have the technical knowledge and communication skills to talk you through everything step-by-step, and the psychological knowledge to help you create advertising that produces results.

You'll love the course, and it's all backed up by Udemy's 30-day money-back guarantee. So, if all of that sounds good, hit the buy now button to get started. I can't wait to see you inside the course!

Who this course is for:

  • Anyone looking to find new customers via Facebook
  • Small businesses and entrepreneurs
  • People looking to promote websites, businesses, communities and events

Course content

17 sections • 87 lectures • 3h 40m total length

  • Preview00:31
  • How to use this course
    00:47

  • Creating a business account
    01:58
  • Creating an ad account
    00:44
  • Facebook pages
    00:35
  • Placements
    03:50
  • Preview01:50
  • Exploring Ads Manager
    03:16

  • Preview00:29
  • Preview01:51
  • Preview01:08
  • Creating an ad set
    03:15
  • Creating an advert
    04:15
  • The review process
    04:22
  • Measuring success
    02:41

  • Introduction to campaigns
    00:16
  • Preview06:41
  • Preview00:42
  • Budgets
    01:17
  • How much should I spend?
    02:46

  • Introduction to ad sets
    00:25
  • Traffic
    00:40
  • Ad scheduling
    01:52
  • Audiences
    02:30
  • Placements
    02:58
  • Optimisation
    02:18

  • Introduction to adverts
    00:37
  • Identity
    01:58
  • Creative and copy
    05:22
  • 6.4. Using different creative for different placements
    02:20
  • Tracking
    02:46
  • Previewing ads
    02:06

  • What creative can I use?
    01:54
  • Writing good sales copy
    09:42
  • Sales copy by example
    04:26
  • What images work best?
    02:55
  • Testing multiple ads
    04:34
  • Mistakes to avoid
    05:11
  • Hiring a designer
    02:41
  • Using stock photography
    03:40
  • Advert checklist
    00:07

  • What is viral marketing?
    00:29
  • What makes content go viral?
    04:57
  • Viral case study 1
    03:03
  • Viral case study 2
    01:48

  • Introduction to audiences
    00:24
  • Audience terminology
    03:07
  • Preview04:35
  • Detailed targeting
    11:16
  • Connections
    01:33
  • Saved audiences
    02:05
  • Retargeting
    02:15
  • Custom audiences
    04:20
  • Lookalike audiences
    03:56

  • Facebook pages explained
    00:32
  • Creating a page
    02:25
  • Customising your page
    05:31
  • Page templates
    01:46
  • Inviting people to like your page
    01:25
  • Boosting a post
    03:32

Instructor

Chris Worfolk
Psychologist and software consultant
Chris Worfolk
  • 4.4 Instructor Rating
  • 1,809 Reviews
  • 35,556 Students
  • 38 Courses

Chris Worfolk is a psychologist and software consultant. He is the author of nine books and has taught over 15,000 students on Udemy. He specialises in software, career coaching, mental health and resilience.

Chris is the founder of mental health charity Anxiety Leeds and co-founder of the Leeds Anxiety Clinic. He is the author of Do More, Worry Less: Small Steps To Reduce Your Anxiety. He has a degree in psychology from Leeds Beckett University.

Previously, he has spent over ten years working in the IT industry helping companies including Sky, Asda, Capita and the NHS improve the digital products. He is the author of numerous books including How to Exit VIM and the IT Contracting Master Class. He has a degree in computing from the University of Leeds.

In his spare time he is an ironman triathlete, ultramarathon runner, competitive public speaker. He lives in Leeds with his wife and daughter.

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