Facebook Ads 2019 with Chris
4.2 (3 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
16 students enrolled

Facebook Ads 2019 with Chris

The complete guide to adverts, campaigns, targeting, pixels, video and much more
4.2 (3 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
16 students enrolled
Created by Chris Worfolk
Last updated 4/2020
English
English [Auto-generated]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3.5 hours on-demand video
  • 4 articles
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Master Facebook ads
  • Targeting your ads at the correct people
  • Designing compelling and viral ads
  • Using Facebook pixels to retarget people
  • Video ads
  • Split testing
  • Instant experiences
Requirements
  • You will require a personal Facebook account
Description

Do you want to master Facebook Ads? Maybe you're an entrepreneur or small business owner looking to reach new customers. A marketer looking for new audiences. Or maybe you're new to digital marketing and want to find out what it can do for you.

This is a complete beginner to advanced course: we'll cover the basics from setting up your account and creating your first campaign to advanced topics like split testing, retargeting and instant experiences.

We'll cover:

  • Creating campaigns, ad sets and adverts

  • Targeting your ads to the correct audience

  • Using pixels and custom audiences to retarget

  • Creating killer ads optimised for Facebook and Instagram

  • Using social media to make things go viral

  • And much more

I'm Chris, your instructor. I'm a software consultant and psychologist, so I have the technical knowledge and communication skills to talk you through everything step-by-step, and the psychological knowledge to help you create advertising that produces results.

You'll love the course, and it's all backed up by Udemy's 30-day money-back guarantee. So, if all of that sounds good, hit the buy now button to get started. I can't wait to see you inside the course!

Who this course is for:
  • Anyone looking to find new customers via Facebook
  • Small businesses and entrepreneurs
  • People looking to promote websites, businesses, communities and events
Course content
Expand all 87 lectures 03:40:57
+ Getting set up
6 lectures 12:13
Creating a business account
01:58
Creating an ad account
00:44
Facebook pages
00:35
Placements
03:50
Exploring Ads Manager
03:16
+ Creating your first campaign
7 lectures 18:01
Creating an ad set
03:15
Creating an advert
04:15
The review process
04:22
Measuring success
02:41
+ Campaigns in depth
5 lectures 11:42
Introduction to campaigns
00:16
Budgets
01:17
How much should I spend?
02:46
+ Ad sets in depth
6 lectures 10:43
Introduction to ad sets
00:25
Traffic
00:40
Ad scheduling
01:52
Audiences
02:30
Placements
02:58
Optimisation
02:18
+ Adverts in depth
6 lectures 15:09
Introduction to adverts
00:37
Identity
01:58
Creative and copy
05:22
6.4. Using different creative for different placements
02:20
Tracking
02:46
Previewing ads
02:06
+ Creative and copy
9 lectures 35:10
What creative can I use?
01:54
Writing good sales copy
09:42
Sales copy by example
04:26
What images work best?
02:55
Testing multiple ads
04:34
Mistakes to avoid
05:11
Hiring a designer
02:41
Using stock photography
03:40
Advert checklist
00:07
+ Viral marketing
4 lectures 10:17
What is viral marketing?
00:29
What makes content go viral?
04:57
Viral case study 1
03:03
Viral case study 2
01:48
+ Audiences
9 lectures 33:31
Introduction to audiences
00:24
Audience terminology
03:07
Detailed targeting
11:16
Connections
01:33
Saved audiences
02:05
Retargeting
02:15
Custom audiences
04:20
Lookalike audiences
03:56
+ Pages
6 lectures 15:11
Facebook pages explained
00:32
Creating a page
02:25
Customising your page
05:31
Page templates
01:46
Inviting people to like your page
01:25
Boosting a post
03:32