
Master targeting on Facebook ads by understanding policy changes, avoiding ineffective audiences, and analyzing competitors' targeting to gain a competitive advantage on Facebook and Instagram.
Learn to build an organic foundation by testing content before paid ads, using engagement data to identify what drives website clicks.
Turn high-performing organic posts into ads with a manual conversion campaign focused on purchases. Target countries, ages 20–65, all genders, and interests, using automatic placements and a shop now URL.
Learn to build a Facebook ad campaign with multiple creatives, urgency in the primary text, url parameters for tracking, and two audiences over a 5–7 day test.
Master naming conventions for campaigns, assets, and ads to improve clarity and attribution, and learn to use URL parameters and utm codes for tracking purchases in Google Analytics and Shopify.
Explore the audience anatomy, test multiple audiences at scale (250k plus, ideally a million), and build custom audiences from influencer followers for Facebook ads.
Learn to run multiple audiences in a single campaign by duplicating ad sets, testing Nike, Adidas, and other interests, and comparing performance to scale the winner.
Explore how to infer competitors' target audiences using the Facebook ads library, analyze ad copy for insights, and refine audiences with interest and discount cues.
Learn to upload your email list to Facebook, create a custom audience, and target ads using a CSV or TXT list to reach influencer followers or past customers.
Facebook and Instagram Ads have greatly changed since the ios14/15 changes. Facebook has also taken away interests due to changes in its policy. This has changed the way we do audience targeting. Some of the audiences that some businesses relied on to bring them sales are no longer working. In this course, I show you the new way to target with Facebook Ads. I will also be sharing some new tactics that will help you get a competitive advantage against your competition and help you get better results.
In this course, I show you the following:-
- How to create a Facebook Ad campaign properly.
- I show you a deeper way to understand your audience.
- How to know who your competitors are targeting.
- How to target rich people and buyers with Facebook Ads and much more.
This class is for people of all levels. I ensure to break things down so the tactics and strategies can be easily understood.
I can't wait to see you in the class. See you there! :-)
Who is this course for:-
- It's for Digital Marketing professionals that want to increase their skill level in Facebook Ads
- It's for Business Owners that are looking for a new way to drive more traffic to their business.
- It's for people who want to learn a new skill in the Digital Marketing space.