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Marketing Social Media Marketing Facebook Ads

Facebook Ads Success: Avoiding (Costly) Beginners' Mistakes

The Right Mindset to Go from Facebook User to Fb Advertising Client and Not Lose Money on Cost for Facebook Ads
Rating: 4.2 out of 54.2 (54 ratings)
4,517 students
Created by Cross-Channel Ltd | Internet | Business | E-Learning Consultants
Last updated 5/2019
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • how to avoid (costly) mistakes by knowing what you really want (instead of falling for those standard 'suggestions' that can mislead and cost you money)
  • you'll be given a beginner's overview of Facebook Advertising and Fb Ads Manager basics
  • you'll learn to better create ads for your business
  • cut through the background noise and decypher the language as well as avoiding auto-suggestions to get results faster

Requirements

  • no requirements, be aware that this is a beginner-level course about the basics; quick and simple -- not too much depth or detail

Description

Facebook is known to most users as a fun platform, an entertainment vehicle, a social-media playground only. It should be known by now that Facebook's real business is making money as an advertising agency though, and that this requires the platform to have a "second face". That face is the Facebook Ad Manager or the place where you can use Facebook to money (instead of just wasting time, which is exactly what the great majority of Facebook users do)...

Unlike the "playground" side of things, Facebook's second face comes with a learning curve though. If you don't know what to do, if you don't do it right, you could lose a lot of money and waste a lot on expenses that do not bring in the results you hoped for.

This course is designed to not only make you aware of "the other side" or the business side of Facebook but also to get you into the right mindset to use it -- and use it effectively and efficiently.

You will be walked through the necessary steps. Each section of this course explains how to use the features and functions the Facebook Ad Manager makes available to users for your benefit.

Avoid the detour of "optimizing for Page likes only" or similarly costly mistakes when it comes to Facebook advertising. The saved cost for ineffective advertising on Facebook is usually worth multiples of the course price alone -- not to mention the time lost on campaigns that haven't been set up and run the right way...

Who this course is for:

  • small business or website owners wanting to use Facebook Advertising to generate traffic
  • anyone who want to get into Fb Ads and the methods of Online Marketing

Course content

1 section • 12 lectures • 1h 4m total length

  • Preview02:24
  • An Introduction to Using Facebook Advertising the Right Way
    01:38
  • Preview05:31
  • Preview08:23
  • Know Who (Exactly) You Want to Be Your Audience (and Who Not)!
    05:14
  • Preview08:25
  • Avatar Profile
    09:25
  • A Few Rules on How to (and How Not to) Use Facebook Ads
    07:33
  • "The Pixel"
    05:23
  • Preview02:50
  • The Ads Set for Your Campaign
    04:38
  • Let's Look Into Other People's Advertisments
    03:30

Instructor

Cross-Channel Ltd | Internet | Business | E-Learning Consultants
Valuable Skills for Your Success in Easy-to-Follow Courses
Cross-Channel Ltd | Internet | Business | E-Learning Consultants
  • 4.1 Instructor Rating
  • 98 Reviews
  • 8,003 Students
  • 3 Courses

A group of experienced specialists who are passionate about teaching, we share with you our skills and real-life experience gathered throughout our quite different sets of careers. We have pooled our experience within a dedicated teaching platform to bring our audience the best quality of information across all our trainers' and lecturers' or freelance specialists' combined fields of specialization.

Join us and profit from our presentations and knowledge shared.

Our instructors are successful at technology, media, business, and other topics. We love our work and we love what we're doing -- but we also love to teach and have found this platform to provide both a great audience and a good setting for sharing our expertise with a very special group of participants who want to profit from hands-on training and quality information.


Why You Should Enroll and Learn with Us:


√   free teaching materials, on-demand transcripts or downloadable documents

√   certificate of completion at end of course

√   additional free access to your instructor(s) on our website

√   a separate companion website with student chat & community

√   lifetime free access to any course updates, edits, or add-ons


Unlike other offerings, our courses are quality-reviewed and fact-checked in order to minimize or eliminate errors or omissions. Our instructors are here to encourage thinking outside the box and teach to critically analyze and question rather than just repeat mainstream "wisdom". They take a different approach enabling students to get results faster and cut out much of the "background-noise" regrettably so common these days.


About Our Instructors, and What You Will Learn:


•   Nigel Howitt is a passionate advocate of re-thinking many of the assumptions that underpin our culture and lifestyle choices. He advocates a new look at health challenging the allopathic model of medicine, and a new look at education challenging the out-of-date passive model in favour of self-led education. In his previous career, Nigel has been an airline pilot for 25 years and an avid explorer and world traveler.


•   Maggie Mage excels at high-school level mathematics, geometry, and media creation. She enjoys explaining complex problems in plain English and demystifying difficult concepts to make them more easily accessible. Maggie is passionate about teaching and has a track record of helping others to widen their own maths and science skills. Her course and online instructionals have been well-received by her constantly growing audience.


•   Giuseppe Monticelli. An experienced Java developer, web-services and Cryptography specialist, Giuseppe has many years of corporate training and teaching experience. He likes sharing his knowledge, and he loves, lives and breathes both technological and cultural topics. Giuseppe's students use to be excited about the teaching experience he delivers and cherish the moments taking in his presentations and engaging content delivery.


•   Lucy Rump is a nutrition and life coach who loves spreading information about achieving true health outside the mainstream narrative in the media and medical fields, both of which are increasingly seen as failed models by a growing number of people. She provides actionable information and hands-on solutions for every-day persons seeking to live a better life. Lucy is also a qualified lawyer admitted to the bar and has a track record of consulting businesses around internet, new technology, data protection and privacy topics -- including GDPR compliance most recently. She has advised start-ups and established businesses on legal requirements of establishing e-commerce and general websites both for European and worldwide audiences.


•   Eduardo Viriato has joined our team while working on Crypto currency and broader IT projects in Portugal back in 2014. He holds a computer science degree, but early on has ventured outside the confines of his education and set up health-friendly and eco travel as well as computer and internet projects over the last few years. Eduardo enjoys creating quality courses in order to ignite in his course participants his own excitement about the topics he loves and cares about.


•   Mark Mage is an IT Systems Developer and HD Video Producer, Editor & Release Consultant with in-depth online marketing experience going back to the early days of the internet in the 1990s. He is also a Forex and Commodities trader and investor using his experience in technical analysis for generating profits mostly from asymmetric trades.  He loves to teach and help people understand the ins and outs of using technology and Open Source tools for better results in freelance and business settings. Mark has a passion for achieving more with less and enjoys passing on these methods to participants so they can use and improve their skills in the process.


Further setting our online course quality and features apart from other webinars, we strive to add hand-edited subtitles in English and/or other languages (such as French, German, Portuguese, Russian, Spanish); these can be turned on or off for a better learning experience.


All our course features show that we are serious in helping an as large number of students as possible to benefit from our courses, even if courses are in another language than their own native tongue.

Thank you for considering enrolling in our courses. We wish you the best of success.

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