Facebook Ads Strategies That Make Me 6 - Figure in 2025

Learn how to pick the right Facebook ads objective by understanding auction versus reservation and evaluating six objectives—awareness, traffic, engagement, leads, promotion, and sales.

Create a Facebook ads awareness campaign by selecting auction, setting the awareness objective, choosing a category, and configuring budget, timing, and placement to drive website visits.

Create a Facebook traffic campaign with manual setup, website destination, campaign name, and maximize landing page views for a United Kingdom audience using a single image or video, learn more.

Learn to build an engagement campaign on Facebook ads, choose click to message for new customers, set budgets, target a broad UK audience, and publish with proper placements and messaging.

Create a sell campaign by choosing between advantage plus shopping and manual sales, configure budget, schedule, and pixel, and use dynamic creatives to maximize conversions.

Allocate a Facebook ads budget by objectives, set a total and specific budget, reserve a contingency, and schedule spending by seasonal trends, peak hours, and high-conversion periods to maximize roi.

Develop image ads by applying negative spacing, consistency, branding, and a clear hook and call to action, illustrated with Gucci, Nike, and McDonald's examples, and practice in Canva.

Discover how to find winning interests for your business to target the right audience, optimize ad spend, improve ad relevance, and increase ROI with third-party prompts and ChatGPT.

Learn to craft compelling Facebook ad copy using two proven formulas: item order (attention, interest, desire, action) and POS (problem, agitate, solution), with practical prompts and examples.

Discover how the Facebook ads funnel moves audiences from awareness to loyalty through top, middle, and bottom funnel stages, with cold, warm audiences and conversion goals.

Master the three phases of Facebook ads strategy—testing, scaling, and optimization. Identify winning creatives, test headlines, audiences, and the CTA, then scale and optimize with budget decisions and asset management.

Learn to scale top of funnel campaigns by testing interests, selecting three winners, and using a three-asset ad set with exclusions, then scale budgets for massive sales.

launch a middle of funnel scaling campaign by retargeting instagram and facebook engagers, with five ad sets, excluding web visitors and purchasers, and review and unboxing ads to push offers.

Learn to build a bottom of funnel Facebook ads strategy with four assets and custom audiences—view content, initiate checkout, and add to cart—across 7, 14, and 30 days.

learn to run creative testing campaigns in Facebook Ads Manager, comparing a single campaign with three ads and ad sets to three campaigns with one ad each, for ecommerce wins.

Launch an interest testing campaign in Facebook Ads Manager to test audiences with one interest per detail targeting, using winning creatives from prior campaigns, over 3–7 days.

Retarget add-to-cart visitors with a two-chord campaign using lookalikes, exclusions for social engagers and website visitors, and advantage plus optimization across five ad sets and five ads, over 72 hours.

Learn a low budget campaign strategy that tests interests and creatives in parallel across multiple headsets, identifies winning ad sets and creatives, and scales with advantage plus optimization.

Learn a low cost acquisition strategy for Facebook ads using an advantage plus top of funnel campaign with five assets and lookalike audiences to optimize sales.

Master stacking campaign strategy for Facebook ads: build a sell campaign with one asset and three creatives, test multiple interests, pause losers after 2–3 days, then scale vertically and horizontally.

Master the super lookalike campaign strategy for Facebook ads, using four ad sets and the best creatives to target video views, website visitors, and purchasers for massive sales.

Develop a retention campaign strategy for Facebook ads by building custom and lookalike audiences, targeting purchases from 1–7 days, 7–30 days, and 3280 days, with new product creatives.