Udemy
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
  •  
Development
Web Development Data Science Mobile Development Programming Languages Game Development Database Design & Development Software Testing Software Engineering Development Tools No-Code Development
Business
Entrepreneurship Communications Management Sales Business Strategy Operations Project Management Business Law Business Analytics & Intelligence Human Resources Industry E-Commerce Media Real Estate Other Business
Finance & Accounting
Accounting & Bookkeeping Compliance Cryptocurrency & Blockchain Economics Finance Finance Cert & Exam Prep Financial Modeling & Analysis Investing & Trading Money Management Tools Taxes Other Finance & Accounting
IT & Software
IT Certification Network & Security Hardware Operating Systems Other IT & Software
Office Productivity
Microsoft Apple Google SAP Oracle Other Office Productivity
Personal Development
Personal Transformation Personal Productivity Leadership Career Development Parenting & Relationships Happiness Esoteric Practices Religion & Spirituality Personal Brand Building Creativity Influence Self Esteem & Confidence Stress Management Memory & Study Skills Motivation Other Personal Development
Design
Web Design Graphic Design & Illustration Design Tools User Experience Design Game Design Design Thinking 3D & Animation Fashion Design Architectural Design Interior Design Other Design
Marketing
Digital Marketing Search Engine Optimization Social Media Marketing Branding Marketing Fundamentals Marketing Analytics & Automation Public Relations Advertising Video & Mobile Marketing Content Marketing Growth Hacking Affiliate Marketing Product Marketing Other Marketing
Lifestyle
Arts & Crafts Beauty & Makeup Esoteric Practices Food & Beverage Gaming Home Improvement Pet Care & Training Travel Other Lifestyle
Photography & Video
Digital Photography Photography Portrait Photography Photography Tools Commercial Photography Video Design Other Photography & Video
Health & Fitness
Fitness General Health Sports Nutrition Yoga Mental Health Dieting Self Defense Safety & First Aid Dance Meditation Other Health & Fitness
Music
Instruments Music Production Music Fundamentals Vocal Music Techniques Music Software Other Music
Teaching & Academics
Engineering Humanities Math Science Online Education Social Science Language Teacher Training Test Prep Other Teaching & Academics
AWS Certification Microsoft Certification AWS Certified Solutions Architect - Associate AWS Certified Cloud Practitioner CompTIA A+ Cisco CCNA Amazon AWS CompTIA Security+ Microsoft AZ-900
Graphic Design Photoshop Adobe Illustrator Drawing Digital Painting InDesign Character Design Canva Figure Drawing
Life Coach Training Neuro-Linguistic Programming Personal Development Personal Transformation Mindfulness Life Purpose Meditation CBT Emotional Intelligence
Web Development JavaScript React CSS Angular PHP Node.Js WordPress Vue JS
Google Flutter Android Development iOS Development React Native Swift Dart Programming Language Mobile Development Kotlin SwiftUI
Digital Marketing Google Ads (Adwords) Social Media Marketing Google Ads (AdWords) Certification Marketing Strategy Internet Marketing YouTube Marketing Email Marketing Retargeting
Microsoft Power BI SQL Tableau Business Analysis Data Modeling Business Intelligence MySQL Data Analysis Blockchain
Business Fundamentals Entrepreneurship Fundamentals Business Strategy Business Plan Startup Freelancing Online Business Blogging Home Business
Unity Game Development Fundamentals Unreal Engine C# 3D Game Development C++ 2D Game Development Unreal Engine Blueprints Blender
30-Day Money-Back Guarantee
Marketing Social Media Marketing Facebook Ads

Facebook Ads & Social Media Marketing Masterclass 2021

Master Facebook Ads and get your official Certification by Facebook Blueprint.
Rating: 4.6 out of 54.6 (341 ratings)
14,779 students
Created by Startup Masters inc.
Last updated 2/2021
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • How to create your Social Ads Strategy
  • How to create the right Audiences and Targeting
  • How to improve the performance of your campaigns to increase the return on your ad spend
  • How and when to use all the different ad formats in Facebook (detailed)
  • How to create a Facebook Business Manager Account
  • How to dominate with advertising on Social Media
  • Setting up your Facebook Pixel
  • All technical settings you can do in Facebook EXPLAINED!
  • Campaign Budget Optimization
  • Targeting Tips & Tricks
  • How to Boost Posts The Right Way
  • How to Analyze Facebook Campaigns
  • Advanced Topics
  • Brand Collaborations & Influencers
  • How To Get Quality Page Likes
  • How to Target Your Competitors & Customers
  • How to Scale Campaigns
  • Prepare for the official Facebook Blueprint Certification
  • Linkedin, Twitter, Pinterest, Tik Tok & The future
  • How to Start a Facebook Ads Agency

Requirements

  • A personal profile/account on Facebook.
  • Desire to learn and time to experiment :-)

Description

Welcome to the Complete Facebook Ads & Social Media Marketing Masterclass 2021 where you will learn how to create your Social Ads Strategy, create the right Audiences and Targeting, Scale Campaigns, dominate with advertising on Social Media and Prepare for the official Facebook Blueprint Certification. After taking this course you will be able to use any Social Media Advertising platform, even the ones that haven’t been created yet.


WHY get THIS COURSE right now!

  1. You get lifetime access to this course!

  2. You can ask questions and get fast responses

  3. You can join our private community with hundreds of marketers, business owners, entrepreneurs, and more.


By the End of The Course You Will Know How to:

  • Create your Social Ads Strategy

  • Create the right Audiences and Targeting

  • How and when to use all the different ad formats in Facebook

  • Improve the performance of your campaigns to increase the return on your ad spend

  • Dominate with advertising on Social Media

  • Set up your Facebook Pixel and use custom events & custom conversions

  • We will go into detail through all the different Facebook campaigns and ad types and learn when to use them

  • We will learn the copywriting principles for Facebook Ads

  • I will show you how to scale your campaigns the right way and analyze their performance

  • In the end, we will cover some advanced topics and talk about what mistakes to avoid

  • After the end of this course, you will be prepared to take the official Facebook Blueprint Certifications and learn how to start a Facebook Ads Agency

Unique Benefits:

  • Practical Excercise Sessions

  • Invaluable & Exclusive Tools Made by Us

  • Access to an Amazing Community

  • Learn by Doing Quests Tasks, Projects & Exams

  • Over 26 hours of professionally produced & recorded step-by-step comprehensive course


The course is ideal for anyone who wants to MASTER not only Facebook Ads but ALL Social Media Advertising platforms and learn the fundamentals as well as all the advanced tactics for running successful campaigns on Social Media. This course is suitable for students, entrepreneurs, business & website owners, and especially for marketers.


*This course is part of a series of courses on digital business & marketing by Masters Academy.


START LEARNING NOW!

Who this course is for:

  • Students who want to start working in digital marketing
  • Experienced marketers & businesspeople who want to become top marketers
  • Young entrepreneurs who want to start or grow their business
  • Businesses who need to lower their customer acquisition cost with digital marketing.
  • Website owners who are struggling to get traffic and sales
  • Suitable for Students, Experienced Marketers, Managers, CEOs, CTOs & More.

Course content

12 sections • 85 lectures • 26h 27m total length

  • Preview20:32
  • Preview25:27
  • Access the Resouce Library
    1 question
  • Join The Community
    1 question
  • Keys to a Successful Social Ad Campaign
    18:39
  • Creating your first campaign
    26:01

  • Accounts Setup & What's where
    21:40
  • Creating a Facebook Business Manager Account
    06:12
  • Managing Pages
    16:16
  • Connecting Instagram Accounts
    04:06
  • Connecting Apps & WhatsApp
    01:52
  • Managing Ad Accounts
    06:01
  • Business Asset Groups
    06:14
  • Users & Permissions
    20:31
  • Payments, Billing & Business Info
    14:59
  • Setting up your Facebook Pixel
    21:49
  • Custom Events & Custom Conversions
    08:22
  • Product Catalogues & Commerce Manager
    11:48

  • Campaign Settings & Objectives
    37:19
  • Campaign Budgets
    19:22
  • Special Ad Categories
    12:31
  • Standard Campaign Structure
    15:03
  • Campaign Budget Optimization
    16:47
  • Buying Types
    05:29
  • Bid Strategies or Cost Controls
    29:53
  • Naming Conventions
    28:34

  • Ad Sets & Targeting
    02:35
  • Facebook Targeting Options Overview
    14:21
  • Location Targeting
    18:02
  • Age, Gender & Language Targeting
    08:51
  • Demographics, Interests & Behaviors
    20:04
  • Find and Test Targeting Options with Audience Insights
    35:42
  • Facebook Audiences Manager
    09:58
  • Custom Audiences
    30:55
  • Lookalike Audiences
    22:12
  • Special, Evergreen & Retargeting Audiences
    06:55
  • Placements & Delivery Options
    21:09
  • Ideal Audience Size
    17:14
  • Targeting Tips & Tricks
    37:15

  • Ad Types & Creatives
    02:36
  • Boosting Posts The Right Way
    14:03
  • Dark Posts & Engagement Hacking
    17:13
  • Copywriting Principles for Facebook Ads
    09:55
  • Creating Single Image Ads
    37:49
  • Carousels & Slideshow Ads
    29:41
  • Facebook Video Ads
    32:53
  • Lead Generation Ads
    36:44
  • Canvas ads, Collections & Instant Experiences
    23:51
  • Catalogue Ads
    19:39
  • Facebook Offer Ads
    14:45
  • Creating Local Ads
    17:02
  • Event Response Ads
    22:49
  • Message Ads & Chatbots
    24:09
  • Facebook Dynamic Creatives
    14:15
  • Creative Hub
    15:40

  • Key Ad Policies & Account Quality
    21:53
  • Analysis & Optimization Setup
    40:13
  • Facebook Ads Reporting
    27:30
  • How to Analyze Facebook Campaigns
    01:18:25
  • Diagnosing Campaigns
    12:07
  • Facebook Analytics
    11:34

  • Attribution on Facebook
    06:57
  • The Facebook Attribution Tool
    21:09
  • Testing & Experiments
    29:19

  • Advanced Topics
    02:54
  • Using the Ad Campaign Planner
    13:22
  • Ad Fatigue
    21:08
  • Facebook Automated Rules
    42:55
  • Brand Collaborations & Influencers
    15:04
  • How to Find your Invoices
    02:06
  • How To Get Quality Page Likes
    04:01
  • How to Target Your Competitors & Customers
    15:56
  • Scouting Competitors with the Ad Library
    17:37
  • Handling Messages & Comments
    09:45
  • Customer Journeys & Campaign Sophistication
    24:19
  • Scaling Campaigns
    27:11
  • Scaling vs Testing
    05:26
  • Deadliest Mistakes to Avoid
    16:24
  • Long Term Strategy
    18:33
  • Advanced Campaign Structure
    08:03
  • Using Cost Controls to Scale
    08:00
  • Managing Tons of Campaigns
    10:51
  • Linkedin, Twitter, Pinterest, Tik Tok & The future
    15:13

  • Starting a Facebook Ads Agency
    42:21

  • Facebook Blueprint Certification
    21:18

Instructor

Startup Masters inc.
Performance Marketing Agency
Startup Masters inc.
  • 4.6 Instructor Rating
  • 422 Reviews
  • 16,974 Students
  • 3 Courses

Startup Masters is a world class full service digital performance marketing agency with clients from 65 different countries and over 200 successful digital business & marketing projects. Over the course of the company's history Startup Masters has generated revenues over $517,000,000 with advertising and marketing campaigns for clients spending less than $43M and averaging over 13x Return on Ad Spend.  With the average client enjoying growth of over 320% in revenue and 170% in conversion rate the agency ranks among the best in the world in terms of digital marketing performance.

Over the last few years the main focus of the company is teaching digital marketing & business to students across the world through the Masters Academy initiative.

For more information about Startup Masters visit our website.

  • Udemy for Business
  • Teach on Udemy
  • Get the app
  • About us
  • Contact us
  • Careers
  • Blog
  • Help and Support
  • Affiliate
  • Impressum Kontakt
  • Terms
  • Privacy policy
  • Cookie settings
  • Sitemap
  • Featured courses
Udemy
© 2021 Udemy, Inc.