Facebook Ads Mastery Course (2022 and Beyond!)

Set up your Facebook ad account the right way using business.facebook.com, configure time zone and currency, add team members with permissions, and enter payment info for ads manager.

Learn how the Facebook Pixel is a small JavaScript code placed on website pages to track visitor activity, enabling precise targeting and remarketing with audiences and lookalike segments.

Install and configure the Facebook Pixel using Events Manager, then implement the pixel code on your site or with Google Tag Manager for centralized conversion tracking.

Learn to implement Facebook Pixel conversion tracking with Google Tag Manager, including form submissions, purchases, and phone-click events, plus managing triggers and events in the Facebook Events Manager.

Set up initial Facebook audiences by using your pixel data to create website visitors, leads, and purchases for 30 and 180 days, then build lookalike audiences for refined targeting.

Explore how the iOS 14 update and opt-out tracking affect Facebook ads, the Facebook pixel, and conversion credit, while covering remarketing and lookalike audience strategies.

Verify domains and configure web events to mitigate iOS 14 changes, prioritizing key events like purchase and lead, and manage events every 72 hours to protect conversion tracking.

Optimize landing pages and offers to maximize Facebook ads, using custom landing pages, compelling offers, and upsell funnel strategies.

Explore offers that actually work on Facebook ads, from first month discounts and free shipping to giveaways and guarantees, with real e-commerce and service business examples.

Explore the free Facebook Ads Library to research competitors’ ads, inspect landing pages and offers, and glean creative ideas for your campaigns without copying exact copy.

Learn to build simple, high-converting landing pages for Facebook ads with crystal-clear offers and prominent calls to action, using drag-and-drop templates from unbalance and Clickfunnels.

Design lead gen landing pages for legion businesses with clear calls to action, embedded forms, and prominent phone numbers to boost local conversions on Facebook.

Learn to build e-commerce facebook ad funnels from a low initial offer to upsells, using clean landing pages and competitor research via ads library insights to optimize profitability.

Discover how to build effective Facebook ad campaigns by optimizing landing pages and offers, setting up pixel tracking, and structuring targeting to leverage Facebook's algorithms.

Discover how Facebook ad accounts are structured into campaigns, ad sets, and ads, and when to use conversions, catalog sales, or lead generation with targeted audiences and pixels.

Explore campaign budget optimization in Facebook ads, comparing campaign-level budgets to ad-set control and when to use it versus manual budgeting with new customers and remarketing.

Explore ad set level settings in Facebook ads, including conversion events, pixel, budgets, and dynamic creative. Build audiences with custom and lookalike targets, refine location and placements, and optimize delivery.

Discover strategies for national Facebook ad targeting by combining lookalikes and interests, enabling large audiences with detailed targeting expansion, and optimizing ad sets for remarketing.

Explore Facebook ad settings for image, video, carousel, and catalog ads; customize primary text, headlines, and CTAs, choose destinations, and set up tracking for measurable results.

Craft engaging Facebook ad primary text with the belts framework—bullets, emojis, long copy, testimonials, and short copy—testing multiple variations and clear calls to action under Facebook policies.

Learn to create and test five headlines with dynamic creative elements for Facebook ads. Use data to see which headlines perform best, add variety, and include city for local businesses.

Develop ad creative by testing image and video, applying psychology to capture attention on Facebook and Instagram, using authentic photos and memes, and constantly testing to optimize cost per lead.

Create effective Facebook ad creative using images or videos with built-in tools, stock photos, Canva templates, and motion graphics; learn simple editing from Canva to Final Cut Pro.

Learn how Facebook lead ads let users submit pre-filled forms on Facebook, capture leads, and automate follow-ups using Zapier, Lead Bridge, and Active Campaign.

Learn how to set up ecommerce catalog ads with Commerce Manager in Facebook ads, create product feeds, and run catalog sales remarketing campaigns that target viewers of specific products.

Explore campaign management essentials as you publish campaigns, analyze reach, clicks, leads, and purchases, and adjust strategies using data while handling common ad issues and reporting to optimize results.

Read Facebook ad data like a pro to spot opportunities in purchases, cost per purchase, return on ad spend, and frequency for better e-commerce and lead-generation results.

Learn to diagnose underperforming and performing campaigns, optimize tracking and pixel setup, test offers, landing pages, and ads, and scale proven campaigns incrementally for sustainable results.

Learn how Facebook ad approvals and account bans occur, how to navigate policy guidelines, and practical steps to maintain ad account health, communicate with support, and diversify traffic sources.

Learn to present Facebook ad results to clients with clean, visual reports using Google Data Studio, importing data from Google Sheets, and focusing on key metrics like cost and leads.

Automate Facebook ads reporting by connecting data to Data Studio via Supermetrics, with Google Sheets as a customizable alternative. Schedule daily refreshes and tailor metrics for client reports.

Set up the Facebook pixel and conversion API on WordPress with the Pixel Your Site plugin, configure the pixel ID and access token, and test events for reliable tracking.

Set up a Facebook pixel on Shopify, WooCommerce, and WordPress Events Manager, and use view content, add to cart, and purchase data to optimize ads and return on ad spend.