Facebook Ads Masterclass: The Complete Guide for beginners

Name: Facebook Ads Masterclass: The Complete Guide for beginners
Rating: 4.3 (2 reviews)

FB Ad Secrets for beginners and for existing marketers who wants to sharpen their FB advertising skills.

Created byEnkel Bala

Last updated 2/2021

English

English [Auto],

What you'll learn

How To Create Your BF Business Account
How To Create Your FB Page
How To Create FB Pixel And Add To Your WordPress
Setting Up Your Ads Manager Column Breakdown
How To Create Custom Audience
How To Create Retargeting Ads & Save Lost Traffic
Advanced Retargeting Method
How To Tweak Your Ad Targeting
How To Spy On Competitors FB Ads

Course content

5 sections • 18 lectures • 2h 8m total length

How To Create Your BF Business Account3:14
Create a Facebook business manager account at business.facebook.com, link it to your personal profile, and enter your business name, email, address, and website to start advertising.
How To Create Ad Account2:17
Learn how to create your first ad account in Facebook Business Manager, set currency and time zone, name the account, and choose between personal or agency use.
How To Add Payment Method1:46
Learn to add a payment method in business settings, verify credit card with a $1 charge, and choose a credit or virtual card for secure Facebook ads payments.
How To Edit Business Settings3:19
Manage your Facebook business manager settings by editing business info, uploading a logo, and tailoring notifications to reduce noise, including push vs email and app-related updates.
How To Add FB Page Or Create FB Page18:39
Learn how to add or create a Facebook page in business manager, set up profile and cover, customize info, adjust tabs, connect Instagram, and begin posting.

Ads Manager Column Setup [Lead Gen]12:19
Learn to navigate the Ads Manager, customize columns for lead generation, and track key metrics like delivery, budget, impressions, link clicks, CTR, and leads.
Ads Manager Column Setup [Purchase E-Commerce]4:37
Customize ads manager columns for ecommerce, removing leads and lead cost, and add total value, cost, and conversion value to track purchases and return on ad spend.

How To Create FB Pixel3:29
Learn to create a Facebook pixel and install the code on your website to track visitor actions for optimized campaigns across WordPress and Shopify.
How To Add FB Pixel On Wordpress3:05
Install and activate the Facebook pixel on WordPress by downloading and uploading the plugin. Verify the pixel ID, enable advanced matching, and test the site to ensure status is active.
How To Add Lead Event Code On Page3:27
Learn to add a lead event code to your page with your Facebook pixel, publish the page, and configure the event to track signups on your landing page.
Installing The FB Pixel Helper2:01
Install the Abbi Pixel Helper in Google Chrome to verify Facebook pixel installation and events, view pixel status, and assess competitor sites for pixel presence.

How To Write Your Ad Creatives15:56
Master a problem-agitate-solve framework for Facebook ad creatives by using indirect openings, value-driven storytelling, and a clear call to action, with tips on length, emojis, and a free book offer.
How To Create Campaign Conversions For Lead Generation31:11
Create a conversion campaign for lead generation on Facebook by configuring Ads Manager, pixel, and assets, then refine targeting, copy, and media.
Understanding Campaign and Ad Objectives7:12
Learn how to choose Facebook ad campaign objectives with a focus on conversions, while using lead generation or engagement sparingly, and avoiding traffic, brand awareness, and reach for better results.
Using Built-In Video Maker In Ads Manager8:00
Master creating Facebook video ads with the built-in video maker in Ads Manager, using image and video ads, slideshows, text customization, and a quick publish-and-review workflow.
Simple Split Test Campaign8:01
Learn how to evaluate Facebook campaigns through split testing, kill underperforming ad sets, and optimize with a three-to-four day testing window and a minimum of three to five ad sets.

Requirements

You need a Facebook profile and ads account
You need a stable internet connection as well as a computer, laptop or smartphone

Description

FB Ad Secrets is designed for beginners who wants to learn and for existing marketers who wants to sharpen their FB advertising skills.

In this 4-week online training program, you will discover the secrets on how to create your FB (and Instagram) ads effectively, how to optimize for better results, and ultimately generate qualified leads and profitable sales

Everything taught in this program is a result of hundreds of Ad Campaigns and tens of thousands of own dollars spent.

Topics covered:

Evergreen FB Marketing Formula
How To Create Your BF Business Account
How To Create Your FB Page
FB Page Crash Course
How To Create FB Pixel And Add To Your WordPress
Setting Up Your Ads Manager Column Breakdown
Understanding Ads Manager & Objectives
How To Create Custom Audience
How To Create Retargeting Ads & Save Lost Traffic
Advanced Retargeting Method
How To Tweak Your Ad Targeting
How To Spy On Competitors FB Ads
And much more

In this course, you will learn Facebook Marketing from beginner level to advanced! We delve deep into EVERY aspect of Facebook and the Facebook Ads Manager. Learn how to use and optimize every type of Facebook campaign, Facebook custom audience, Facebook pixel... the things you will learn about Facebook are truly amazing and will instantly help advance your presence online!

You will be able to optimize your Facebook ads for increased conversions and decreased costs. You will be able to create and make use of EVERY type of Facebook ad. You will be able to grow your Facebook page likes and post engagement. You will be able to find new customers that will drive your brand to new heights via online marketing. Join this course now to learn how to take your brand, product, service, or public figure to the next level with the power of Facebook Marketing!

Q & A

Q: Who does this work for?

A: FB Ads is highly versatile. As long as you have something to sell, and it’s acceptable by Facebook Ad Policies, this will work for you.

Q: How much ad spend should I set aside?

A: You can get started for as low as $5 to $10 a day. You can increase your ad spend later as you get more confident and understand how FB Ads work.

Q: FB changes every now and then. Will you be updating your Course to reflect the changes?

A: Yes. And you get the updates to the training at no extra charge or monthly fee.

Who this course is for:

Small business owners
Bloggers, Influencers, Public Figures
Online marketers and marketing
Advertising managers
Corporations
ANYONE looking to MASTER Facebook Marketing!
ANYONE looking to MASTER Facebook Ads!
Entrepreneurs who want to build a personal brand or sell products through Facebook

Facebook Ads Masterclass: The Complete Guide for beginners

What you'll learn

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Course content

Creating Business Account and Create FB Page5 lectures • 29min

Ads Manager Column Setup2 lectures • 17min

Create FB Pixel And Add To Your WordPress4 lectures • 12min

How To Create Retargeting Ads & Save Lost Traffic5 lectures • 1hr 10min

BONUS Resources2 lectures • 1min

Requirements

Description

Who this course is for: