Facebook Ads MasterClass 2026- All Latest Campaign Creations

Explore how online communities connect people with shared interests to learn and achieve goals through information exchange and mutual support. Discover benefits like learning, connections, acceptance, and member value.

Start an online community to foster human connection and belonging amid abundant digital communication, while boosting brand loyalty, retention, reviews, and ambassadors in online and offline contexts.

Explore tools to create online communities, from Facebook groups for easy onboarding to Slack, Discord, and Mighty Networks for organized collaboration, plus Reddit, email marketing, and video conferencing options.

Grow your community by inviting existing customers to a paid or free Facebook group, sending email invitations with exclusive content, and attracting new members via social media and organic traffic.

Discover how to build an engaged community by delivering exclusive value that invites participation, fosters self-sustaining conversations, and empowers moderators and members to post, answer questions, and promote the group.

Increase engagement in your community by consistently posting, moderating for on-topic content and spam, and inviting regular, two-way feedback from members to foster self-sustainability.

Discover engaging post formats for your Facebook ads community, including activity prompts, polls, live streams, and educational videos, while prioritizing authenticity and human connection.

Develop a consistent posting rhythm with a content calendar, batch production, and content repurposing, while using automation and crowdsourcing to fuel weekly, monthly, and quarterly campaigns.

Explore Canva for templates, Record Post for scheduling in cycles, Later for Instagram and Facebook scheduling, and Vubox for contests, giveaways, and polls to boost community engagement.

Boost engagement over time by using engaging video content, announcements, tagging members, and replying to comments, while strengthening branding with Canva brand kits and pinning key posts.

Analyze post performance with analytics to grow your community, optimize content based on active members, demographics, and engagement, and reward champions to sustain participation.

Facebook ads power leads, branding, awareness, and sales, illustrated by case studies from real estate, travel, and airlines, with catalog ads, carousel ads, and reels boosting conversions and lowering costs.

Create your first Facebook ad campaign by configuring budget and schedule, targeting location, age, gender, and interests, and designing ad creatives with a simple AB test.

Create a Facebook ads campaign by selecting an objective: awareness, traffic, engagement, leads, or sales, and compare campaign budget optimization with ad set budgets, bidding, and AB testing options.

Learn how to set up ad sets in Facebook ads, create naming templates, define traffic conversions and performance goals, and manage bidding, attribution, dynamic creative, and audience definitions.

Set and manage ad set budgets and schedules with daily or lifetime options, define start and end dates, and apply audience controls using saved audiences and location targeting.

Explore advantage plus audience and placements, including custom and lookalike audiences, age and gender targeting, interests and behaviors, ad transparency, and manual vs automatic placements across Facebook and Instagram.

Master ad identity setup, naming templates, and linking pages for campaigns, including partnership ads. Then learn manual upload and catalog ad options with single image or video media.

Set the ad destination with a website URL, instant experience, and display link, then craft and test ad creatives with tracking and chat builder options.

Learn how Facebook ads target audiences—core, custom, and lookalike—using demographics, interests, and behavior to improve relevance, lower costs, and scale campaigns for higher sales.

Learn how to create Facebook ads custom audiences from website visitors, page-specific visitors, time spent, and customer lists, using pixel data to target cart abandoners and other segments.

Learn to create custom audiences for app activity and offline activity, link your mobile app and offline events to Facebook ads, and target campaigns accordingly.

Create catalog and video custom audiences from product catalogs and video engagement, tracking views, add-to-cart, and checkout, and optimizing with audience retention for targeted Facebook ads.

Discover how to create Instagram account and lead form custom audiences in Facebook ads by targeting actions like engagement, profile visits, following, messages, saved posts, and form opens or submissions.

Explore custom audiences for Facebook ads by leveraging event interactions and instant experience engagement to target those who respond, visit, or abandon ticket purchases.

Target audiences on Facebook ads by creating custom audiences from page engagement, shopping activity, and Facebook listings to generate more sales.

Explore lookalike and saved audiences to expand reach and boost sales. Target similar users and save custom audience profiles for future Facebook ad campaigns.

Explore Facebook ads bidding strategies, including highest volume, highest value, goal-based bidding, ROS, and manual bidding, to maximize conversions and revenue.

Set up the Facebook pixel on your website to track sales and leads, enable retargeting, and optimize ads via events manager and CMS integrations.

Learn how the Facebook ads conversion API securely transfers advertiser data to Meta systems, improving targeting and ROI after iOS 14 changes.

Set up the metapixel on your Shopify store by installing the Meta app and connecting to Facebook and Instagram. Track conversions and run catalog campaigns with Advantage Plus.

launch brand awareness campaign in the Facebook ads account by selecting awareness objective and setting a campaign level budget to maximize reach and impressions with targeted audiences and ad creative.

Learn to create a website traffic campaign in Facebook ads, set ad set budgets and audience targeting, specify the destination website URL, and craft a ready-to-publish ad to drive visits.

Create a manual engagement campaign in a Facebook ads account by configuring campaign and ad set details, budgeting, targeting, and ad creation to drive reactions, messages, video views, and conversions.

Create a Facebook leads campaign, set objective to leads, optimize budget and bid for leads, build the instant form, tailor the audience with lookalike or custom audiences, including privacy policy.

Learn to build a mobile app promotion campaign in Facebook ads to maximize app downloads and in-app purchases, by configuring budget, audience, and ad creatives for iOS 14+ devices.

Build an online sales campaign in Facebook ads to drive purchases using catalog products, conversion goals, audience targeting, placements, and ads linked to a website.

Create a Facebook video ad campaign in a traffic objective, detailing campaign and ad set budgeting, targeting, and a video ad with trimming and a learn more CTA.

Learn a Facebook ads strategy focused on A/B testing and identifying winning ads, then set up a conversion campaign with winner ad sets and dynamic creatives.

Duplicate a winner ad set, enable dynamic creative, apply a three-to-two strategy with three creatives and two headlines, set budget and audiences to identify winning ads.

Identify winning ads from dynamic creative tests and move them to the winner ad set, then continue A/B testing new ads and variations.

Navigate the Meta business suite inside your Facebook ads account to create posts for Facebook and Instagram, run ads and stories, plan content, collaborate with creators, and review insights.