Facebook Ads Master Course for Beginners

Shift your paid traffic mindset to data-driven testing on Facebook ads, recognizing local versus online targeting and the need to buy data and warm up before results.

Create a Facebook business manager account at business.facebook.com using your personal profile, and enter your business name, email, address, website, and whether you promote your own goods or services.

Create your first ad account in Facebook business manager by going to business settings, selecting accounts, and choosing a name, currency (USD), and time zone (Eastern Time).

Add a payment method in business settings, verify your card with a small refundable charge, and choose between credit, debit, or virtual cards for Facebook ads payments.

Edit your Facebook business manager settings by updating the business info, logo, legal name, address, phone, website, and tax ID, and tailor notifications to minimize noise.

Learn to create a new Facebook page or add an existing one in business settings, customize profile and cover photos, set page info and username, and tailor tabs before advertising.

Configure the ads manager with customized columns to track leads, delivery, budget, impressions, cost per click, and click-through rate, and set as default.

Customize ads manager columns for ecommerce by removing lead metrics and adding total value, costs, and purchase data. Track ROAS and purchase value with ecommerce presets for Shopify.

Learn to create a Facebook pixel and install its code on your website to track visitor actions and drive convergence campaigns, using events manager, naming, and basic integrations.

Install and activate the Facebook pixel plugin on WordPress, download the plugin, enter your pixel ID, and verify the pixel is active.

Set up a lead event in your Facebook pixel to track signups on your landing page by selecting the pixel, naming the event, and confirming the page URL.

Install the Abbi Pixel Helper extension in Chrome to verify a Facebook pixel and its events. See the pixel status and how many pixels are installed on a page.

Identify who you target by analyzing past sales and demographics, then describe their lifestyle using the audience insights tool to tailor Facebook ads and improve conversions.

Learn to navigate Facebook ads policies, avoid bans by following guidelines on personal attributes, adult content, and brand usage, and understand the ad review process.

Learn a proven problem, agitate, and solution copywriting formula for Facebook ad creatives, draft in notepad, then paste to ads manager with third-party framing and a clear call to action.

Create a lead generation campaign on Facebook by selecting the convergence objective, configuring assets and targeting, installing a pixel, and publishing a pdf offer.

Prioritize conversions as the core Facebook ads objective, using lead generation and engagement only occasionally. Avoid brand awareness, traffic, and other objectives unless a specific scenario calls for them.

Explore Facebook audience insights, a free tool for any user to uncover location, age, gender, interests, demographics, page likes, and devices to target ads and build a customer avatar.

Learn how to create quick video ads in Facebook Ads Manager using the built-in video maker, with options for slideshows or image and video mixes, text customization, and fast publishing.

Run a Facebook split test over three to four days, pause underperforming assets, and allocate to three to five ad sets with strong copy to optimize return on ad spend.