Social Media Marketing: Acquire Leads with Facebook Ads

Getting to grips with the basics of how Facebook advertising works, and what it can do for your business

If you want to succeed with Facebook advertising, learn in this video why it's essential to understand how your ad fits into your overall sales funnel.

In this video, I'm going to explain to you why it's so important to stop thinking about advertising as an expense for your business, and why thinking about it in terms of profit can transform how effectively it works for you.

In this lesson, I'll talk through some of the jargon you hear about online advertising, and what it really means to you as a business.

A short look into how Facebook fits with the pay per click online advertising model

I'm going to walk you through the Power Editor. I'll explain why this tool from Facebook is essential for your ads, how to create a new campaign, and what features to pay close attention to.

If you haven't already created a Facebook page, now's the time to get this sorted, because it will be essential to creating low cost, high converting ads. In this video, I'm going to give you some tips and tricks for creating a high performing Facebook page that will help you build your fan base - even when you aren't advertising.

Did you know, that the right image makes the biggest single difference to how well your ad performs? Discover my top tips and tricks for finding the perfect image for your ad, and what traps you should avoid.

Here's a guide for those of us who aren't naturally gifted copywriters. I'll explain in simple steps how to create a winning headline that visitors will want to click on, even if you have zero experience in ad writing or copywriting.

I'm going to talk you through some of the biggest mistakes people make when creating a description for their ad, and how the perfect description can really help transform your ad into something that is professional, and something that will convert.

I'll talk through some do's and don'ts of designing your ad. PS. this one's going to be a must-see if you have zero design background because I'll talk you through some easy shortcuts that will ensure your ad has a professional finish.

I'll reveal some of the best tricks-of-the-trade when it comes to compelling your audience to click on that all-important ad button.

Don't forget to grab the PDF download in this lecture! It's my personal list of the best tools and resources to help you produce a professional ad.

In this final lecture of this part of the training, I'm going to teach you about the importance of landing pages - one of the most overlooked areas in advertising, and why your landing page is just as important as your ad copy if you want visitors to click and buy from you.

What is targeting and why is it relevant to creating a successful Facebook ad? I'll reveal all in this video.

I'll show you in simple steps how you can successfully target your perfect audience in Facebook

In one of the most important videos in this training, I'm going to teach you some of the best methods to finding your perfect audience on Facebook. Applying these methods to your own preparation work for your ad campaign can have a dramatic effective on the cost of your campaign.

Why testing isn't as boring as it sounds, and how it can have a direct impact on your campaign's end profit.

In this video, I'm going to teach you about all the data you should be capturing in your testing, and why.

In this video, I'm going to teach you the right way to test your ad creative, and how doing this can help you produce your first winning ad campaign

In this video, I'm going to teach you how to test your targeting methods, and explain why this testing method - when applied correctly - is essential to bringing down your cost per conversion.

I'm going to talk to you about why testing your landing page is an important step in helping you convert more visitors into buyers, and how to test it correctly.

In the fourth of my testing methods, I'm going to talk about the significance of your 'opt-in' in your ad campaign, and how you can test this to convert more visitors into potential buyers.

In this important video, I'll explain how you can avoid running ad campaigns at an expensive loss, by following some easy-to-apply rules that will clearly tell you when an ad campaign should be halted.

In this video, we'll recap what I've covered in the training and what key lessons you should take away with you.

This PDF download is a step-by-step checklist to covering every important action we've covered on the training, so you can ensure that you are applying everything you've learned to your first successful Facebook ad campaign.