Facebook Ads For Beginners in 2020
4.3 (67 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
14,598 students enrolled

Facebook Ads For Beginners in 2020

Prepping, Building & Executing For Results
4.3 (68 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
16,045 students enrolled
Created by Tricia Belmonte
Last updated 5/2020
English [Auto-generated]
Current price: $86.99 Original price: $124.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 5 hours on-demand video
  • 4 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Set up Facebook ads yourself, including visuals and videos
  • Track and measure conversions
  • Tweak ads for optimum performance
  • Get results, on a budget
  • Properly research, target and set up your ads so you are not wasting a single penny!
  • Quickly identify and drop ineffective campaigns
  • Have a Facebook business page set up
  • Have a website or landing page
  • A strong desire to make money online (you need patience and dedication to do this effectively)

Facebook advertising is one of the most effective tools that will help you grow your business in 2020!

Through this fun, entry level, course, you will learn the practical steps to follow in order to build your Facebook ad and get results!

My goal is to help you get as much traffic as you possibly can online, through the power of Facebook advertising.

By The End Of This Course, You Will

  • Know the best ad type to select, for you

  • Know how to build a lead generation ad (to build your email list)

  • Know how to build a conversion ad

  • Be able to launch a retargeting ad (this is where the magic happens)

  • Understand ad basics such as how to duplicate an ad, make edits and check ad performance

  • Have your conversion readings set up, just the way you like them

  • Know the Facebook best practice steps that will help you achieve better ad results


  • Computer with Internet connection

  • Facebook business page (public figure, local business, company, brand, etc.)

  • Research completed (so you know your keywords and target audience, have your visuals or videos ready to go, and have an idea of what your ads should say to perform well)

  • No previous Facebook ads knowledge needed!

Top reasons to take this course:

· If you are new to Facebook ads, this is an extremely step-by-step course with lots of details and examples. It is a very thorough program for those at a beginner level.

· The instructor is a digital marketing expert who has run multiple ad accounts for various clients in a variety of industries

Course Goal: to help you easily create Facebook ads that get results, without a large budget, without the hassle and without needing to hire a marketing professional!

Who this course is for:
  • Entrepreneurs and business owners looking to generate leads or sales online
  • Students who have little to no experience setting up Facebook ads
Course content
Expand all 20 lectures 05:01:12
+ Introduction to Facebook Advertising
1 lecture 01:16

Welcome to this beginner level course on Facebook advertising. We are going to dive right in so you can get your ad up and running quickly!

Preview 01:16
+ Research & Ad Preparation
10 lectures 02:34:30

This lesson will show you: the best places to begin your research, how to start a worksheet, how to use Amazon for research and also demonstrate how to use the research to begin writing ad copy

Preview 17:12

In this lesson, you will learn to use both Google and Facebook in order to determine your industry’s hot keywords and what’s trending in your specific niche

Finding Your Keywords (Part 1)

Discover another tool to help you determine your best keywords + discover what questions people are asking in your niche!

Finding Your Keywords (Part 2)

Through this lesson, you will learn how to use Facebook’s Audience Insights in order to map out your ideal target customer’s demographics, interests, psychographics, etc.

Targeting Like A Pro

Learn how to use Buzz Sumo to discover what’s trending in your industry, how to use it + some bonus tips!

What’s Trending?

Learn some copywriting tricks, about FB best practices and how to put all the research together in order to build copy for your ad.

Let's Build Some Ad Copy!

Learn how to use canva.com, a free design tool, in order to design your ad to the perfect Facebook ad size dimensions.

Using Canva to Create Your Ad Visual

No worries. I will make pixels easy to understand and you will love them! This lesson is an introduction to pixels and standard event codes

What the Heck is A Pixel Anyway?

Learn how to read a correct pixel install and more!

Pixels in Detail

Learn how to "spy" on your competitor's ads and see what they are using to bring traffic into their websites and landing pages!

Discovering Your Competitor's Ads - Competition Hacking
+ Building Your Ad
3 lectures 54:03

Let's start at the very beginning and that's how to choose the right ad type for you!

Preview 10:34

This lesson will show you how to start a campaign and ad set! Add in your targeting, copy and visuals and start creating an ad with built in split testing! We will use a conversion ad that goes to a landing page for lead generation purposes, but you should also use conversion ads to take people to your landing pages for webinars, sales funnels and more!

Building A Conversion Ad

In this lesson, I will walk you through how to build a lead ad. As opposed to the previous lesson, with a lead ad, you won't need to first build out a landing page!

Building A Lead Ad For Lead Generation!
+ Working Within Ads Manager
3 lectures 47:01

This is a fantastic introduction to the most important data columns you will want to look at inside of Facebook when running your ad. This lesson will go through setting up your data columns for tracking and measuring ad results and ad performance.

Results Tracking/Ad Metrics

This lesson will show you how to create custom audiences and also introduce you to RETARGETING ADS. Retargeting ads are very powerful and I will show you how to create one in the next lesson!

Custom Audiences & Retargeting

This lesson will show you how to duplicate and edit your ad, how to share it, and how to find and respond to comments in your ad!

Duplicating & Editing Your Ad
+ Wrap Up &Thank You
3 lectures 44:22

In this final lesson, I will share some helpful tips and tricks that will definitely up your ad results!

A Few Final Helpful Tips You Will Want To Try!!

Congratulations for reaching the final lesson! At this point, you should feel quite confident in prepping for, running and managing your Facebook ad campaign!  I wish you much success!

Tell me what you think! Please write a review and share your feedback. Thank you!

Final Words and Best of Success Wishes!

Learn how to create videos for your Facebook ads in minutes! If you don't own InVideo, watch this lecture anyhow as it will still give you ideas on types of video you can create for your ads. Please don't forget to download the attached PDF!

BONUS: Learn How To Create Stunning Videos For Your Facebook Ad in Just Minutes!