Facebook Ads Course & Facebook Marketing MASTERY

Name: Facebook Ads Course & Facebook Marketing MASTERY
Rating: 4.5 (60 reviews)

Facebook Marketing from beginner to advanced! Join to those students who MASTERED Facebook and are Facebook Ads experts!

Created byMicro Intex

Last updated 6/2023

English

What you'll learn

Complete Guide to Facebook Ads
Five key Campaign Success Factors & Ads Manager Dashboard Walkthrough
How to select marketing objective along with Sales Funnel
How to create a Facebook Campaign Structure
How to select right core target audience with Examples
How to use Custom Audience for maximum results with examples
How to use LLA to reach more customers with Examples
How to select the right placement option for any campaign type with examples
Complete guide on how to spot a winner ad with examples
How to Test, measure and optimize campaigns, ad sets, ads & ad accounts
Comprehensive guide on Facebook Ads tool with guidelines & examples

Course content

10 sections • 63 lectures • 7h 41m total length

Introduction of Facebook Beginners Guide2:39
Six reasons why everyone should run Ads on Facebook3:39
Facebook Ads Success Formula3:15
The eight Key Facebook Ads Success indicators explained in 11 Minutes10:59
Explore the eight Facebook ads success indicators, from compliant imagery and goal setting to audience targeting, budgeting, forecasting, and ongoing testing for optimization and scaling.
Understand the Ads Algorithm (Ads Relevance Diagnostic Tool + Facebook Pixel)5:02
Understand Ads Algorithm4:44
Understand Ads Algorithm - ABO vs CBO2:37
Understand Ads Algorithm - What is Facebook Ads Sales Funnel2:48
My Intro & Facebook Ads Experience in under 3 Minutes2:37

Facebook Campaign Struture & Ads Manager Dashboard Walkthrough16:15
Revealing the FIVE key Pre Requisites of a Successful Campaign1:46
Prerequisite One - Policy Compliance10:22
Prerequisite 2 - Optimized Facebook Page1:45
Prerequisite 3 - Optimized Website2:23
Optimize your website across four levels: base speed and responsive network quality, sales speed, checkout experience, and cross-sell and upsell—to maximize campaign results and ad quality.
Prerequisite 4 - Tracking Pixel1:09
Prerequisite 5 - Customer Query Management1:24

Campaign Structure Intro1:13
ABO Campaign Structure with Illustration & Examples2:46
Compare ABO and CBO campaign structures and budget optimization, illustrating budget distribution by audience age groups and assets, with manual spend reallocation and detailed targeting examples.
CBO Campaign Structure with Illustration & Examples4:57
ABO struture analysis of -21500 & -20000 campaign with single ad set strategy8:00
CBO structure -47,000 Campaign casestudy with success key indicators12:24
ABO Campaign Analysis with multiple ad sets structure6:27
Budget & Schedule (Options with Importance)12:11
Master budget and schedule strategies in Facebook Ads Manager, including daily and lifetime budgets and learning phase implications. Explore dynamic creative and conversion events to optimize campaigns.

Audience Section Intro2:20
Core Audience Example-120:04
Core Audience 21,000 Campaign Case Study6:43
Analyze a $20,000 Facebook campaigns case study to learn core audience selection, detail targeting, and budget changes, and see how audience choice drives sales and returns.
Core Audience Example-29:11
Learn to craft a core audience for MBA program promotion using Facebook ads. Define age 21–35, education bachelor’s, gender, location, and MBA interests; build personas and configure Facebook Ads Manager.
Core Audience Example-37:44
Core Audience Campaign Structuring Options10:34

Custom Audience-Overview5:40
Create and optimize custom audiences for remarketing and lookalike expansion using website, app, customer lists, and offline data to support sales funnels.
Audience integration with Facebook Ads Sales Funnel7:32
Exploring the options of Custom Audience5:57
How to create Website Custom Audience - Multiple Scenarios15:59
Learn to create website custom audiences using multiple scenarios, criteria, exclusions, and lookalike strategies to optimize Facebook remarketing from website data.
How to create a Customer List Custom Audience & its benefits12:41
How to create APP activity & Offline Events - Custom Audiences5:07
How to create Custom Audiences from FACEBOOK sources16:47

Lookalike Audience (LLA) - Intro & Learning Outcomes1:17
Explore lookalike audiences after detailing core and custom audiences, with practical steps to create LLA for country targeting, websites, customer lists, and Facebook sources.
A detailed overbiew of how LLA Audeince can be generated from custom audience8:44
How to create multiple LLA's from one source - Practical Execution8:11
LLA 1- Purchased Event - -21,000& -16,500 Case studies3:43
How I use different custom audience to create LLA audience6:23

A walkthrough of Placement Options9:04
Explore automatic and manual Facebook ad placements, learn how to use brand safety, inventory filters, and device targeting to optimize reach and ad performance across streams, stories, and feeds.
How to structure campaigns on Placement Level4:16
Explore structuring Facebook ad campaigns by placement level, comparing automatic and manual placements, and learning when to use each approach to optimize audience targeting and outcomes.
Placement Selection Suggestions with help of -40,000 Campaign case study10:34
Analyze a $40,000 case study to optimize Facebook ads through manual vs automatic placements, highlighting winning placements (Instagram Stories, Instagram Feed, Facebook Newsfeed) and device-level insights.

Ads Section Intro1:10
What are the Four Key Elements of Ads11:17
Ads Design, Text, Technical Requirements & Suggestions6:07
A practical demonstration of third layers of Facebok Ads9:43
How spying competitor ads can save time effort and dollars10:00
Impact of Facebook Ads Relevance Indicators on overall ads performance12:46
41,000 campaign casestudy to explain the impact of Ads relevance diagnostic tool3:50
Apply Facebook's relevance diagnostic indicators to identify top-performing ads, then reuse those winners for different audiences to maximize campaign results and optimize budget.
How to get consistent results after identifying winning ad(s)6:46
How to create Facebook Dynamic Creative Ads23:19
Learn how Facebook dynamic creative optimization optimizes images, videos, headlines, descriptions, and calls to action to deliver personalized ad variations and boost performance.

Continous Testing Section Intro2:41
Budget Distribution Strategy for Testing5:32
How to do ad sets, creative & new feature testing_28:47
How to measure & Optimize campaign data from Ads manager17:10
How to use creatives in winning ad sets to get consistent results3:55
Use creative assets in winning ad sets to maintain performance and avoid saturation by duplicating winning sets, adding new creatives, and testing to identify top performers.
How to use creatives to identify new ad set for consistent results3:22
How to use winning ad sets for consistent results3:53

Requirements

Have a personal profile/account on Facebook.
No Digital Marketing Experience Need Jut Watch, Practice, Learn and Earn.

Description

Want to become a Facebook Ads expert? JOIN THE 500+ COMPANIES I HAVE CONSULTED ON SOCIAL MEDIA MARKETING AND INCREASED CONVERSIONS FOR VIA FACEBOOK AND INSTAGRAM ADS! Facebook Marketing is a REQUIRED skill for anyone with a business, product, service, brand, or public figure they need to PROMOTE! Join our 300,000+ modMBA students who have MASTERED Facebook advertising with this COMPLETE Facebook Ads & Facebook Marketing Mastery Course!

Three reasons to TAKE THIS COURSE right now!

You get lifetime access to lectures!
You can ask me questions and see me respond to every single one of them thoughtfully!
What you will learn in this course is original, tested, and very detailed! Learn the Social Media Marketing strategies I implement for my clients daily, including what social media pages are right for you and content management options that will streamline your posting process. This course will also lay out how to optimize your Facebook page and Facebook ads, therefore, enabling you to reach any type of target market! Make the most of social media marketing and make it easy... so you can get back to what you do best, running your business!

In this course, you will learn Facebook Marketing from beginner level to advanced! We delve deep into EVERY aspect of Facebook and the Facebook Ads Manager. Learn how to use and optimize every type of Facebook campaign, Facebook custom audience, Facebook pixel... the things you will learn about Facebook are truly amazing and will instantly help advance your presence online!

You will be able to optimize your Facebook ads for increased conversions and decreased costs. You will be able to create and make use of EVERY type of Facebook ad. You will be able to grow your Facebook page likes and post engagement. You will be able to find new customers that will drive your brand to new heights via online marketing. Join this Facebook ads course now to learn how to take your brand, product, service, or public figure to the next level with the power of Facebook Marketing!

TAKE A STEP IN THE RIGHT DIRECTION WITH YOUR LIFE AND BUSINESS... LEARN HOW FACEBOOK MARKETING, FACEBOOK ADS, AND SOCIAL MEDIA MARKETING WILL MAKE YOUR BUSINESSES A HOUSEHOLD NAME!

Who this course is for:

Freelancers
Small business owners
Bloggers, Influencers, Public Figures
Online marketers and marketing reps
Advertising managers
Corporations
ANYONE looking to MASTER Facebook Marketing!
ANYONE looking to MASTER Facebook Ads!
ANYONE looking for the most highly targeted and cheapest advertising strategies via Facebook Ads!

Facebook Ads Course & Facebook Marketing MASTERY

What you'll learn

Explore related topics

Course content

Complete Guide to Facebook Ads in 20229 lectures • 38min

Five key Campaign Success Factors & Ads Manager Dashboard Walkthrough7 lectures • 35min

3. How to select marketing objective along with Sales Funnel3 lectures • 31min

How to create a Facebook Campaign Structure7 lectures • 48min

How to select the right placement option for any campaign type with examples6 lectures • 57min

How to use Custom Audience for maximum results with examples7 lectures • 1hr 10min

How to use LLA to reach more customers with Examples5 lectures • 28min

How to select right core target audience with Examples3 lectures • 24min

Complete guide on how to spot a winner ad with examples9 lectures • 1hr 25min

How to Test, measure and optimize campaigns, ad sets, ads & ad accounts7 lectures • 45min

Requirements

Description

Who this course is for: