Facebook Ads: Business Manager And Retargeting
What you'll learn
- Facebook ads basics. Re-filmed for 2024
- Set up the Facebook Pixel
- How to create lookalike audiences with Facebook ads
- How to run retargeting ads to specific audiences with Facebook ads
- Create a Facebook ads strategy that works
- Begin using Facebook Business Manager
Requirements
- Interest in running Facebook ads
Description
Run Facebook ads that actually work! Cold traffic ads (that most people run) are not effective because most people who don't know about your business won't buy after seeing your initial ads.
In this course, you will learn how to set up custom audiences based on people who have used your site before and have bought from you. Based on that, you will be able to create lookalike audiences and retarget website visitors, which are more effective Facebook ads strategies.
WHEN IS THE RIGHT TIME TO RUN FACEBOOK ADS?
If you've launched a product or service, it might be tempting to run Facebook ads. And everywhere you look around the web, people tell you to run Facebook ads. But there are a few things you must do before you run Facebook ads. If you are selling something, and you take leads to your site, make sure the site sells well and has a high sales conversion rate. If it doesn't, you will lose many leads and your Facebook ads may not be profitable.
FACEBOOK ADS VS. GOOGLE SEARCH ADS
Google knows what people want right now because they are searching for it. Facebook does not know that. So your Facebook ads must grab people's attention and make them want what you are promoting. This can be done with videos, interesting copyrighting, or vivid images.
In the Facebook Business Manager, you will be able to set up different campaigns and ad groups to manage different ads so you can experiment with creating Facebook ads that attract your potential clients.
WILL PEOPLE BUY AFTER THEY SEE MY FACEBOOK ADS?
People don't usually engage with a brand after the first time they see it. You must re-engage potential clients and have your Facebook ad show up for them many times. You should run a special kind of Facebook ads called retargeting ads which are only shown to people who have already visited your website which means they are aware of your brand and have shown some level of interest.
CREATE AND TARGET CUSTOM AUDIENCES WHO BUY
In the Facebook Business Manager, you can create Facebook ads that target custom audiences which are the types of people who you know would buy from you because similar people have already bought from you. I'll be showing you how to set that up.
FACEBOOK PIXEL AND FACEBOOK RETARGETING ADS
You will learn to use the Facebook Business Manager to set up your Facebook Pixel which is necessary to run Facebook retargeting ads. Facebook retargeting ads are effective and profitable because they only target warm leads who have already engaged with your business. The way to create Facebook retargeting ads is to first set up the Facebook Pixel. Many people get confused by the Facebook Pixel so in this course, I'll walk you click by click how to first create your Facebook Pixel and then run Facebook retargeting ads.
INSTRUCTOR BACKGROUND
I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 750,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.
I am an expert growth marketer. I create winning marketing strategies for my clients all the time. Now it is your turn to grow your business and fulfill your dreams.
BONUSES INCLUDED
* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable
* Personal invitation to my Facebook community after you complete the course
* My list of 50 business-success skills when you complete the course
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because
1) I care about my students.
2) I feel a responsibility to make sure that students get their money's worth from the course.
CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE
When you complete 100% of the videos in this Facebook Ads course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic. You'll be able to show potential employers that you are proficient with the Facebook Business Manager and Facebook Ads.
MONEY-BACK GUARANTEE
The Facebook ads course comes with a Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students.
Invest in your future. Enroll now and learn to use Facebook ads to promote your business.
Who this course is for:
- Entrepreneurs and marketers interested in Facebook ads
Instructor
- 4.5 Instructor Rating
- 137,156 Reviews
- 970,270 Students
- 255 Courses
One of the best teachers in the world because I teach with my heart. I help people get real results, many of whom have reached 7- and 8-figure businesses that I transparently showcase in my courses.
INSTRUCTOR BACKGROUND
3-time bestselling Amazon author, 20 years of successful entrepreneurship experience. Passionate instructor caring deeply about helping students reach full potential.
A number of my books are used in major US universities and high schools.
My current professional interests include Emotional Intelligence and productivity. I am constantly exploring ways to accomplish more with less time.
Additionally, I am interested in SEO, digital marketing, and creativity.
Originally from Ukraine.
COMMITMENT TO STUDENT SUCCESS
I go the extra mile to help students.
Education is more than acquiring knowledge or getting a job. True education is a beautiful experience, enriching your inner life while making your dreams a reality.
Invest in yourself, and give yourself the gift of elevating your life with world-class education, assisted by a caring and experienced instructor who supports you on your journey.
TEACHING AND COACHING HIGHLIGHTS
- 20+ time Udemy bestselling instructor.
- 10+ years of teaching experience.
- 20 years in SEO and marketing, creating marketing strategies for clients.
- Coached over 1,000 entrepreneurs.
WORLD-CLASS STUDENT SUPPORT
- I host monthly office hours with students: a group Zoom call where we can have a conversation about your unique challenges.
- Get personal care and attention.
- I reply to 99% of student questions within 24 hours, often within 1 hour.
- Instructor with deep expertise, proven success, and knowledge that is both theoretical and practical.
- Courses full of delightful surprises that you'll find sprinkled throughout the videos.
NOT SURE WHICH COURSE IS PERFECT FOR YOU?
Send me a private message on Udemy, and I'll do my best to direct you to a course that is ideal for your situation. I'll even send you a coupon code to get a larger discount ;)
MY FAVORITE AND BEST COURSES THAT I TEACH
- One of my best courses is the "50 productivity skills" course. It's a long and life-changing course full of research on personal development and productivity.
- I also teach an amazing "SEO Masterclass" course that will help you master SEO.
- I have also seen many of my students succeed in Amazon eCommerce. My course about selling on Amazon can be very lucrative.
Browse all my courses, and see which might be right for you.
MORE ABOUT ME
I am also the creator of top entrepreneur mobile apps with 2,000,000+ downloads, host of a popular business and marketing channel on YouTube with 3,000,000+ views, successful affiliate marketer, a serial entrepreneur in many other fields.
I have a BS in Computer Science from SJSU, and after working as a software engineer, I wanted to take a bigger role in the businesses I worked in, and that is how I got into business and marketing. Today, I am a world-class marketer and successful entrepreneur.
MY CURRENT INTERESTS IN BUSINESS
I am a productivity and emotional intelligence geek. I am interested in latest research about motivation, building healthy habits, and creativity.
INTERESTS OUTSIDE OF WORK
I like playing soccer, chess, dabbling in philosophy, writing music, and writing song lyrics. Plus, I am always daydreaming about finally getting a dog (a rescue from a shelter, of course).