Facebook Ads: Business Manager And Retargeting

Clarifies the difference between the business suite and the business manager amid branding changes. Shows the suite as the newer, centralized platform for ads, pages, posts, messages, and automations.

Set up and log in to your Facebook business accounts, access Meta Business Suite or Meta Business Manager, and manage ads, content, and messages from a single dashboard.

Enable two-factor authentication in Facebook business manager, now required by Facebook, to securely run ads, using an authentication app or phone verification, with recovery options and backup methods.

Customize your Meta Business Suite dashboard by selecting up to ten tools, focusing on ads, ad manager, and audience, then save to access ads reporting and inbox from your menu.

Discover how to use the Facebook ad library to research competitor ads, compare video, photo, and text formats, and extract actionable ideas for your own campaigns.

Discover free to low-cost options for making Facebook video ads, including Canva templates with your own audio, Canva's free plan with watermark caveats, Fiverr services, and tools like InVideo.

Explore the Meta Business Suite to manage pages, create a business account, and switch between pages for ads, using pre-populated pages to streamline setup.

Organize your pages and business accounts by creating separate business accounts for each project, claim or request access to pages, and assign roles to users for clear, scalable ad management.

Set up a new Facebook ad account linked to a page, choose timezone and currency, and add a payment method such as PayPal to start running ads in Ads Manager.

Discover how ads accelerate audience growth, build social proof, and scale efficiently, while offering faster, measurable traffic compared to time-intensive free strategies.

Discover three ad strategies for content: arbitrage to monetize traffic and email signups, engage to build fans and a warm audience, and ads to boost social proof on posts.

Create a data set pixel in Meta Business Suite, connect it to your website, and configure a custom conversion to build targeted audiences for retargeting with Facebook ads.

Create custom audiences in ads manager using sources like website pixel, email lists, app activity, catalogs, and page audiences to retarget warm audiences and plan lookalike expansion.

Set up your first Facebook ad campaign from the Facebook business suite, build a warm audience from your page followers, and organize campaigns, ad sets, and ads with A/B testing.

Set up the ad set by defining a clear conversion, setting a budget, using audience controls to target geography, and testing cost per result to drive video views.

Set up the ad campaign with Facebook's Advantage Plus targeting, test age ranges, include Leonard Cohen and poetry interests, and name the ad set Leonard Cohen 26 to 35.

Create the actual Facebook ad and experiment with primary text, headlines, and media, including uploading a video and selecting a thumbnail, while exploring targeting and bidding options before publishing.

Boost a post to gain exposure and engage fans with a simple label. Set audience targeting, duration, and placements, then monitor results and consider using the ad manager for flexibility.

Set up a Facebook pixel and connect it to a Shopify store to track add-to-cart and checkout events for retargeting campaigns.

Avoid the common pitfall of using the wrong ad account when managing multiple pages and ad accounts, as conversion events depend on the pixel and ad account.

Learn to set up Facebook pixel-based custom conversions and audiences, like page visitor, add-to-cart, and checkout, to retarget shoppers from your Shopify store.

Set up a Facebook ad campaign for a product, create custom events and audiences, and run A/B tests to optimize conversions and retarget page visitors.

Create retargeting ads for ecommerce by using a pixel to track warm traffic, test and optimize budgets, and scale with lookalike audiences to maintain profitability.

Connect your Instagram to your Facebook ads account to run Instagram ads with the same targeting and ad setups. Retarget audiences across Facebook and Instagram to expand reach.

Master setup and optimization of Facebook ads—from creating a business page, ad account, and pixel to building custom audiences, retargeting, and A/B testing to improve targeting and expand lookalike audiences.

Build a highly accurate custom audience for Facebook ads by handpicking buyers who visit your page, then invite the right people via LinkedIn or private messages, avoiding non-buyers.

Learn how to create a Facebook page from scratch to run Facebook ads, with a hands-on, step-by-step tutorial perfect for beginners.

Learn to create a Facebook business page for ads, select a category, craft a concise 255-character description with SEO keywords like t-shirts and emojis, and set cover photos.

Design a welcoming Facebook page banner using the ideal 1640 by 856 pixel dimensions and a safe center zone, ensuring important elements stay visible on desktop and mobile.

Upload, crop your profile picture to 170 by 170 desktop and 128 by 128 mobile, then save. Maintain a consistent personal brand across top banner, profile photos, and store visuals.

Set and edit your Facebook page username in settings > page info to create a branded URL, then complete the description, privacy policy, and contact details for better SEO.

Set up your Facebook page by adding a call-to-action button and linking your website. Build social proof with initial likes and posts before running ads for better visibility.

Discover how misjudging your target market wastes ad spend and learn to test whether buyers are gift-givers rather than cat lovers.

Learn when not to run Facebook ads and prefer native channels like Amazon ads, App Store ads, or Google Shopping based on product and margins.

Complete all course sections and quizzes to 100% to receive your certificate by email. Download the certificate as PDF or JPEG and troubleshoot delivery if needed.