Facebook Ads: Business Manager, Ad Manager & Custom Audience
4.9 (53 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
334 students enrolled

Facebook Ads: Business Manager, Ad Manager & Custom Audience

Set up advanced ads with Facebook Pixel, target custom audiences, lookalike audiences & do retargeting ads that convert
Highest Rated
4.9 (53 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
334 students enrolled
Created by Alex Genadinik
Last updated 6/2020
English
English [Auto-generated]
Current price: $27.99 Original price: $39.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 4 articles
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Facebook ad basics
  • How to set up the Facebook Pixel
  • How to create lookalike audiences
  • How to run retargeting ads to audiences
  • How to create a Facebook ads strategy that works
Requirements
  • Interest in running Facebook ads
Description

Run Facebook ads that actually work! Cold traffic ads (that most people run) are not effective because most people who don't know about your business won't buy after seeing your initial ads.

In this course, you will learn how to set up custom audiences based on people who have used your site before and have bought from you. Based on that, you will be able to create lookalike audiences and retarget website visitors, which are more effective Facebook ads strategies.

INSTRUCTOR BACKGROUND

I've been an entrepreneur for 15+ years, have coached 1,000+ entrepreneurs in person, taught 100,000+ students, impacted millions of entrepreneurs worldwide creating 6 and 7-figure businesses in the process, and I would love to help you.

I am an expert growth marketer, and I create winning marketing strategies for my clients all the time. Now it is your turn to grow your business, and fulfill your dreams.

BONUSES INCLUDED

* Lots of extra freebies, downloadable worksheets, and exercises to make the course more interactive and valuable

* Free 15-minute coaching call (I don't sell anything and don't collect your email, just answer your questions)

* Personal invitation to my Facebook community after you complete the course

* My list of 50 business-success skills when you complete the course

PERSONAL TOUCH LIKE NOWHERE ELSE

My goal is to help you succeed, and I go out of my way to help students however I can. In addition to the course lectures, you get my help and advice! Students are able to start discussions and message me with private questions. I answer 99% of questions within 24 hours. I love helping students who take my courses and I look forward to helping you. 

CERTIFICATE OF COMPLETION WHEN YOU FINISH THE COURSE   

When you complete 100% of the videos in this course, you will be emailed a certificate of completion by Udemy so you can show it as proof of your expertise and that you have completed a certain number of hours of instruction in the course topic.

MONEY-BACK GUARANTEE 

The course comes with a Udemy-backed, 30-day money-back guarantee. This is not just a guarantee, it's my personal promise to you that I will go out of my way to help you succeed just like I've done for thousands of my other students. 

Invest in your future. Enroll now.

Who this course is for:
  • Entrepreneurs and marketers interested in Facebook ads
Course content
Expand all 29 lectures 04:10:19
+ Introduction
2 lectures 03:41
Subtitles, video quality, your certificate, tips on watching & common course Q&A
01:01
+ Setting up the business page
7 lectures 16:31
Beginning to work with the business pages in Facebook's Business Manager
03:05
Page banner size
02:04
Setting the brand image
00:56
Where to get an unlimited number of great images to use on your page
02:06
How to set up your Facebook page screen name
01:31
Facebook page call to action button and about section
04:05
Setting up tabs on your Facebook page
02:44
+ Supplemental app resources to aid you in your business
1 lecture 03:01
Supplemental app resources to aid you in your business
03:01
+ Starting to run Facebook ads from your Facebook page
4 lectures 31:20
Ad goals and a few strategies
04:28
Starting to work with Ad Manager and doing initial ad setup
07:25
Closer look at Facebook ad targeting
13:54
Ad placements: Automatic vs. Manual
05:33
+ Pixel and retargeting audiences from your website
8 lectures 28:45
Introducing and setting up the Facebook Pixel
04:29
Cold vs. Warm traffic from ads and strategies to warm up the traffic
05:21
Setting up a pixel event
01:37
Connecting a new Facebook Pixel to an ad set
04:02
Creating lookalike audiences from your Facebook Pixel
04:48
Pixel and retargeting audiences from your website
01:44
Setting up a retargeting audience and a lookalike audience in a new ad
03:48
Creative strategy for custom audiences
02:56
Retargeting ads quizz
1 question
+ Conclusion
3 lectures 02:37:36
FREE: Copy of my business plan book to help you start your business better
02:36:54
Course certificate: How to get it if you need it
00:23
Bonus lecture: Next steps
00:18