Facebook Ads basics 2019-2020
3.0 (1 rating)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8 students enrolled

Facebook Ads basics 2019-2020

Mastering Facebook ads to get the most out of your ad spend today.
3.0 (1 rating)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8 students enrolled
Created by Darrell White
Last updated 2/2020
English
English [Auto-generated]
Current price: $34.99 Original price: $49.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 5.5 hours on-demand video
  • 1 downloadable resource
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Learn how to Navigate the new version of Facebook ads Manager
  • Learn the difference between boosting a post and using more robust ads manager
  • Learn the different advertising objectives and what they do or seek to achieve
  • Learn how to install Facebook pixel
  • Learn about the different types of Facebook audiences
  • & Much much more
Requirements
  • NO
Description

In this course, you will get to know Facebook ads from boosting a post all the way to Business Manager.

We'll cover everything in between including but not limited to: 

> How to choose the right Objective.
> How to Navigate the new (constantly changing) Ads Manager
> Targeting Best practices

>How to use Pixel

And much much more.

Who this course is for:
  • People just getting started with facebook ads, little to no experience or experience but no results yet
Course content
Expand all 67 lectures 05:25:37
+ Navigating Ads Manager
8 lectures 58:25
Navigating Ads Manager
05:06
Navigating Ads Manager v1 NEW
05:40
More Navigation tips
19:16
Quick Creation Vs Guided Creation
02:11
Quick Creation Vs Guided Creation v1
08:10
How to Make a Traffic ad in 5-7 minutes v1
06:40
+ Section 2 - Different types of Campaigns
22 lectures 01:34:40
Choosing an Ad objective and why it matters
00:41
Choosing an Ad objective Introduction v1
01:02
Choosing an Ad objective and why it matters v1
04:40
Brand Awareness
02:20
Campaigns Objectives: Brand Awareness v1
03:07
Reach
05:00
Campaigns Objectives: Reach v1
03:22
Traffic
04:37
Engagement
06:33
Campaigns Objectives: Engagement v1
05:12
App Installs
04:20
Campaigns Objectives: App Installs v1
04:01
Video Views
03:25
Lead Generation
06:37
Campaigns Objectives: Lead Generation v1
05:29
Messages
05:33
Campaigns Objectives: Messages v1
04:12
Conversion
04:29
Campaigns Objectives: Conversions v1
05:28
Catalog Sales
10:46
Store Traffic
02:44
+ Facebook Pixel and how to use it
9 lectures 45:30
What is Facebook Pixel?
03:10
What is Facebook Pixel? v1
04:20
Setting up Standard Events
04:38
Pixel: Standard Events v1
12:55
Custom Pixel Events
02:15
Pixel: 3 ways to install Pixel code v1
07:57
Custom Conversions & How to add them
03:59
Pixel - Custom Conversions & How to Add them v1
03:20
Pixel: How to Use Pixel v1
02:56
+ Audiences and Targeting
17 lectures 01:26:38
The 3 basic types of Audiences
01:21
The 4 (and 3 most basic) types of Audiences v1
02:46
Saved Audiences
07:41
Audiences & Targeting: Saved Audiences v1
02:24
Custom Audiences
02:10
Audiences & Targeting: Custom Audiences - Your Data v1
09:19
Custom Audiences - Your Sources - Email list ex.
05:01
Audiences & Targeting: Custom Audiences - Facebook Data v1
09:19
Custom Audiences - Your Sources - app activity
02:39
Lookalike Audiences
06:31
Custom Audiences: Lookalikes & How to create them v1
06:05
How to Create a Lookalike Audience
02:27
What's the Difference between a 1% Lookalike and a 10% lookalike audience
04:17
Audiences & Targeting: Difference Between a 1% and 10% Lookalike audience v1
10:00
Special Ad Category
07:04
How to Create a Special Ad Audience (the 4th type of Audience!)
06:40
+ Business Manager and Advanced FAQ's
7 lectures 26:02
Introduction to Business Manager
01:35
What is Business Manager
05:56
Business Manager and Advanced FAQ's
06:59
FAQ 1: Can I get by on $5 a day in ad spend?
02:44
FAQ 2: When Should I kill an ad?
01:27
FAQ 3: What is a Good ROAS?
03:00
FAQ 4: When Should I hire an Agency?
04:21