Become a Top 1% Facebook Ads Pro | Facebook Advertising 2022
What you'll learn
- Facebook Ads
- Facebook Advertising
- Facebook Marketing
- Facebook
Requirements
- None
Description
This is the ultimate course on Facebook advertising and Facebook marketing for generating leads and acquiring customers! Become a top 1% Facebook ads pro in hours.
I’ve been advertising on Facebook for over a decade. I was a VP of Marketing for a Google accelerator startup, a global marketing manager for Sony, and I’ve helped countless small businesses with digital advertising and Facebook marketing. I taught college-level digital marketing, and I studied digital marketing at the #1 ranked business school for marketing - the Kellogg School of Management. This is where the father of marketing, Philip Kotler, teaches.
Keep in mind that I plan to expand this course as I get questions from students like you. Also keep in mind that I am a full-stack marketer. That means I’m going to be talking about full-funnel marketing--not just demand generation and not just brand marketing.
Here are some of the key things you’re going to learn in this Facebook marketing course:
How to generate leads and convert those leads into paying customers - using highly targeted Facebook ads
How to run a proper B2B awareness campaign that reaches customers based on how informed they are
How to measure success using key B2B benchmarks and advertising KPIs
How to combine Facebook ads with other channels like LinkedIn
How to set up retargeting and sophisticated Facebook marketing funnels
How to build custom, highly targeted lists
How to create and promote content for each stage of the Facebook marketing funnel
How to build Facebook ads that B2B buyers will remember
Lead generation
This course is for anyone involved in B2B digital marketing, including consultants and entrepreneurs. Let’s get started!
Facebook Ads: Facebook Advertising + Facebook Ads: Top MBA
Who this course is for:
- Marketing Managers
- Marketing Consultants
- Social Media Marketing Managers
- Marketing Freelancers
- B2B Marketing Managers
- Entrepreneurs
Instructor
Management Experience
• Global Product Marketing Manager for Sony PlayStation
• Vice President of Marketing for a Google accelerator startup
• Senior Product Marketing Manager for a Series-A startup
• Product Marketing Manager for a Google-backed Series-D startup
• Director of Marketing for Ironclad Games / Flame Design
• SaaS Marketing Consultant
Education
• MBA in Marketing from Northwestern University - Kellogg School of Management
• Leadership Essentials from Columbia Business School
• Bachelor of Commerce from Mount Allison University
• Master's and bachelor's business courses at BI: Norwegian Business School
• Presidential Scholar at Saint Mary's University
Academic & Volunteer Experience
• University MBA Program Advisor
• College Marketing Lecturer for Digital Marketing & Business Analytics
• Division Director and VP of Membership for Toastmasters International
• Board of Directors for a charity