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Facebook Ads and Facebook Marketing Guide 2021 Fast start
Rating: 4.2 out of 5(49 ratings)
1,822 students

Facebook Ads and Facebook Marketing Guide 2021 Fast start

Facebook Marketing from beginner to advanced / Learn how to create Facebook Ads and Grow your Target Audience
Created byVato Gvinjilia
Last updated 3/2021
English
English [Auto],

What you'll learn

  • Facebook Algorithm
  • Facebook Business Page Algorithm
  • Social Media Marketing
  • Facebook ads manager
  • Content Algorithm
  • Ads Manager Targeting
  • Ads placement
  • Ads statistics
  • Bussines Page Tools
  • Connect with new audiences and lower your ad costs via Facebook Ads
  • Billing and time zone in ads manager
  • Ads manager / ads placement
  • Lead generation
  • Page insights
  • Ads raporting / statistics
  • Audience Psychotypes

Course content

1 section • 17 lectures • 1h 30m total length

  • Introduction1:16

    What is the social network Facebook and how does it unite people

  • About course and about my experience1:43
  • Facebook Algorithm + Content algorithm4:58

    Discover how Facebook's content and algorithm prioritize unique, valuable material for your target audience, boost engagement, and balance organic reach with ads.

  • Facebook Bussines Algorithm - How it works with ads3:29

    Explore how the Facebook auction algorithm decides ad reach, showing budgets don't guarantee sales and that travel products can be simple or complex, guiding direct offers.

  • How to create bussines page4:34
  • How to create Facebook event3:36
  • Setting Facebooks ads manager account3:29

    Open Facebook ads manager, access account settings, and optimize country and time zone, then link a payment method such as credit cards or PayPal to enable advertising.

  • Ads manager goals - Awareness ( brand awareness and Reach)7:37

    Explore ads manager goals for awareness and reach, learning how brand awareness ads inform audiences on a budget and how three advertising columns drive reach via placements, text, and banners.

  • Ads manager - Traffic, Engagement, App installs, Video views, Lead generation,6:35

    Explore how Facebook ads manager uses user behavior imaging to segment audiences and optimize traffic, engagement, app installs, video views, lead generation, and consideration.

  • Targeting11:06

    Create a Facebook ads campaign with an engagement objective, choosing positive engagement, page likes, or event response. Set campaign spending limits and budgets, specify locations, ages, and placements.

  • Targeting - Text and Banner3:47

    Choose a Facebook page (and Instagram page), create a new ad with a banner image or video and engaging text, then set engagement as the objective and publish.

  • Facebook ads goals
  • Lead generation ad7:45

    Create and publish a lead generation ad by configuring budget, audience targeting, and a lead form with quick fill or higher intent, questions, and a tailored headline.

  • Messages ad4:37
  • Audience psychotypes + bonus checklists10:24

    Identify four social network audience psychotypes and use the bonus checklists to tailor Facebook ads by analyzing motives, behaviors, and goals for precise targeting.

  • how to identify target audience psychotype2:34

    Identify your target audience's psychotype and analyze their behavior to develop testable hypotheses. Test with users, gather feedback, and refine segmentation by age, gender, and activity.

  • Page insights7:25

    Explore Facebook insights to review page actions, reach, engagement, and audience demographics, then optimize posting times to improve reach and interaction.

  • Ads manager Statistics5:45

    Explore ads manager statistics, including spend, impressions, reach, and results, with attribution settings and demographic insights. Learn to optimize budgets, bids, placements, and testing to improve cost per result.

Requirements

  • Knowledge of English at the beginner level
  • Zero knowledge of Facebook Marketing or Facebook Ads required.
  • Have a personal profile/account on Facebook.
  • I will UPDATE THIS COURSE WITH LATEST FACEBOOK MAREKTING INFO EVERY MONTH - once you enrol, you get all my latest methods, access to ask me anything and my advice and help - free forever!

Description

During this course I am going to share the knowledge and experience I have gained in 7 years in the field of digital marketing :


I was managing Business pages of companies such as:

Auto industry

Gyms

Sports nutrition supplements

Beauty centers,

Dental centers

Hospitals,

Hotels,

Restaurants.

Publishing

Telecommunications

Clothing stores and other


This course is for beginner digital marketers who want a quick start to getting results, this course is also for startups who cant hire a digital marketer and are going to do all this themselves.

After taking this course you will know how the Facebook algorithm works as well as what is needed to create interesting and quality content for your target audience.

How to plan advertising campaigns, how to choose the right advertising target for you, how to target your target audience, where to place these ads and of course how to calculate their effectiveness and be able to improve these indicators, you will learn the rest of the details in the course itself.

As a bonus, you will receive checklists that will help you take the right steps faster and easier, to continue, just buy this course and start communicating with me


From this course you will learn :


1. What is the social network Facebook and how does it unite people

2.  Different interest groups

3. Facebook Algorithm

4. Facebook Business Algorithm

5. Content Algorithm

6. create bussines page

7. set up bussines page

8. Create an event

9. Facebook ads manager

10. Billing and time zone in ads manager

11. Ad manager's advertising goals (Reach and brand awarenes)

12. Ads manager advertising goals (Consideration)

13. Ads manager budget optimization

14. Ads manager targeting

15. Ads manager ads placement

16. Ad creative

17. Lead generation

18. Page insights

19. Ads raporting / statistics

20. Audience Psychotypes









Who this course is for:

  • Small business owners
  • Bloggers, Influencers, Public Figures
  • Online marketers and marketing reps
  • Advertising managers
  • Corporations
  • ANYONE looking to Facebook Marketing!
  • ANYONE looking to Facebook Ads!
  • ANYONE looking for the most highly targeted and cheapest advertising strategies via Facebook Ads!

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