MetaScape 2023: Facebook Ads & Instagram Ads + ChatGPT Guide
What you'll learn
- Learn Facebook Ads & Instagram Ads. Overcome Apple iOS Restrictions. Create Customer Journey & Meta AI Targeting. Quickly Orient in Meta Ads Manager.
- Reach Success with Meta Ads. Setup Correctly Meta Business Manager, Meta Pixel Events, Conversion API, & Domain Verification.
- Make Learning Fun. Progress Fast. Enjoy Hands-on Practical Screen Recordings, Face2face Explanations, Animated Explainers & Interactive Quizzes.
- Reach Mass of People with Meta Reach Ads. Drive Traffic with Meta Traffic Ads. Sell with Meta Conversion Ads. Get Leads with Lead Generation Ads.
- Please, have Open & Happy Mind.
Unveil the Secrets of Meta Advertising: Transform Your Business with Unbeatable Strategies
Are you ready to transcend the ordinary and step into a realm of advertising mastery? Welcome to the ultimate Meta Ads course, where you'll embark on a transformative journey from novice to expert. With over 900,000+ satisfied Udemy students, I've designed this course to be your fast-track to success in the ever-evolving world of Meta advertising.
Why settle for mediocrity when you can achieve extraordinary results?
This course is a treasure trove of practical insights, featuring hands-on screen recordings of the latest Meta interface, captivating animated video explainers, face-to-face guidance, and interactive quizzes that make learning a delightful experience. Plus, stay ahead of the curve with exclusive guides on ChatGPT & ChatGPT Plus with Plugins.
Navigate the Complex Maze of Meta Advertising: Your Blueprint for Success
The digital landscape is shifting, and understanding the intricacies of Meta Business Manager, Meta Pixel, Conversion API, Pixel events, Aggregated Events, and Domain Verification is crucial. But that's just the tip of the iceberg. Master the art of customer journey mapping and unlock the full potential of Meta Ads objectives. Harness the power of engagement to craft compelling custom and lookalike audiences. Whether you're into lead generation or e-commerce, this course equips you with the tools to thrive in an AI-driven world.
Hear it from Our Students: Your Success is Our Success
"Before this course, I was lost in the labyrinth of conventional targeting, spending exorbitant amounts on leads. But Tom's strategies have been a game-changer. I've managed to reduce my cost per lead from 35-50 rs to an astonishing 6 rs! This course is a goldmine, and I can't thank Tom enough for the incredible savings and efficiency I've achieved for my music academy business." - Harshad
Enroll now and let's embark on this extraordinary journey together.
Your success story is waiting to be written. Are you ready to write it?
Master the Alchemy of Customer Journey on Facebook & Instagram: Your Blueprint to Unearth Hidden Treasures in Meta Advertising
Are you prepared to delve into the intricate tapestry of Meta advertising? This course is your compass, guiding you through the labyrinth of customer journeys on Facebook and Instagram. From 'Reach' to 'Consideration' to 'Conversion,' each phase is a stepping stone on your path to advertising mastery.
Why Choose This Course? Your Fast-Track to Unveiling the Secrets of Meta Advertising
Accelerate Your Progress: This course is your jetpack, propelling you to new heights in your understanding of Meta advertising.
Ignite the Joy of Learning: With interactive quizzes and animated videos, learning becomes an adventure, not a chore.
Navigate with Ease: The new Facebook layout can be a maze. This course is your map, helping you find your way with ease.
Demystify the Customer Journey: Unlock the secrets of customer journey mapping, and watch your campaigns transform.
Conquer Apple iOS Restrictions: Learn how to turn challenges into opportunities with strategies tailored for the modern digital landscape.
Pixel & API Mastery: From setting up your Facebook Pixel to deploying Conversion API on WordPress, we've got you covered.
Ad Objectives Unveiled: Understand the 'why' and 'when' of using different Facebook ad objectives to maximize your ROI.
Craft Irresistible Ad Copy: Learn the art of persuasion to create ad copy that captivates and converts.
Harness the Power of Engagement: Engage your audience like never before and create custom & lookalike audiences that resonate.
Strategies for Every Objective: Whether it's mass reach, traffic driving, conversion, or lead generation, this course equips you with the tools to achieve your goals.
Automate & Scale: Learn how to use catalogs and other features to automate processes, freeing you to focus on strategy.
Hands-On Learning: With screen recordings and face-to-face explanations, this course is as practical as it is informative.
Plan Mega Campaigns: Equip yourself with the knowledge to plan and execute campaigns that could generate incredible revenue.
Lifetime Support & Updates: This course is a living entity, constantly updated to ensure you stay ahead of the curve.
Unveil the Future of Ad Formats and AI-Driven Targeting. Decode Meta Ad Goals. Ignite Lead Generation.
In this cutting-edge course, you're not just learning about Meta Ads; you're stepping into the future of advertising itself. We delve deep into modern Meta Ad formats that are revolutionizing the way we connect with audiences. But that's just the beginning.
The AI Oracle: Meta's Predictive Targeting
Imagine having an oracle that predicts exactly where your audience will be and what they'll want to see. That's what Meta's AI Targeting is—a digital oracle that forecasts consumer behavior. This course teaches you how to harness this oracle to create campaigns that resonate on a personal level.
The Rosetta Stone of Meta Ad Objectives
Understanding Meta Ad Objectives is like decoding the Rosetta Stone; it unlocks the language of your campaign's success. Whether you're aiming for brand awareness, user engagement, or sales conversions, this course is your guide to translating your business goals into Meta's multifaceted objectives.
The Alchemist's Lab: Transmuting Clicks into Leads
In the alchemical lab of Meta Ads, every click has the potential to transform into a golden lead. This course is your alchemist's manual, teaching you the secret formulas to turn casual interactions into committed customers.
So, are you ready to become the modern-day Merlin of Meta Ads?
Your wand is ready; all it needs is your magic touch.
Embark on a Digital Odyssey: Mastering the Customer Journey & Navigating the Apple iOS Labyrinth
Understanding the Customer Journey: A Digital Mirror of Reality
Just as in the physical world, the customer journey in the digital realm is a sequence of meaningful interactions. From the initial 'Awareness'—akin to receiving a leaflet—to 'Consideration'—the digital equivalent of trying a product in-store—and finally, 'Conversion'—the act of making a purchase. This course is your guide to understanding and optimizing each of these critical stages.
Unlock the Secrets of Facebook Ads Objectives
Your business goals are the compass that guides your advertising journey. Whether you're a fledgling startup focused on building awareness or an established brand aiming for conversions, understanding Facebook Ads Objectives is crucial. This course equips you with the knowledge to align your advertising strategies with your ever-evolving business goals.
Decipher the Facebook Ads Library: A Treasure Trove of Transparency
The Facebook Ads Library is a beacon of transparency, offering a panoramic view of all active advertisements across Facebook and Instagram. Learn how to harness this invaluable resource to gain insights into your competitors' strategies and refine your own.
The Art of Ad Copy: Crafting Words that Resonate
Discover the alchemy of persuasive copywriting. Learn how to captivate your audience with compelling narratives, evoke emotions with power words, and build credibility through social proof. This course is your quill, teaching you how to write ad copy that not only sells but also connects.
Command the Helm with Facebook Business Manager
Facebook Business Manager is your control center, a unified platform to manage ad accounts, pages, and team members. This course is your instruction manual, guiding you through the intricacies of setting up and effectively utilizing this powerful tool.
Navigating the Apple iOS Maze: Domain Verification Unveiled
In a world where Apple's iOS changes are reshaping the advertising landscape, domain verification has become more crucial than ever. Learn the ins and outs of this process, from adding meta tags to your domain's homepage to uploading HTML files and DNS TXT entries. This course is your shield, helping you adapt and thrive in the evolving digital ecosystem.
This course is not just a guide; it's a transformational journey. It's about turning challenges into stepping stones and questions into understanding. Are you ready to set sail?
Embark on a Digital Alchemy: Transmute Pixel & API Data into Golden Conversions
Master the Dual Sorcery of Facebook Pixel & Conversion API
The Facebook Pixel and Conversion API are the twin pillars of your digital marketing citadel. While the Pixel captures user interactions on your website, the Conversion API takes it a step further by connecting server-side events directly to Facebook. This course is your grimoire, teaching you the incantations to set up both seamlessly, especially on WordPress platforms.
The Conversions API: Your Oracle for Precise Ad Targeting
Imagine having a crystal ball that tells you exactly what your audience wants. The Conversions API is that oracle. It not only enhances ad personalization but also optimizes your campaigns for actions that matter most to your business. Learn how to wield this powerful tool to lower your cost per action and improve ad performance.
Pixel Events & The Events Manager: Your Scribes of User Behavior
Every click, every scroll, every add-to-cart action is a line in the story of your customer's journey. Pixel Events and the Events Manager are your scribes, recording these actions to create a manuscript of user behavior. This course teaches you how to set up and interpret these events, turning raw data into actionable insights.
The Symphony of Pixel and API: A Harmonious Data Concert
When used in tandem, the Pixel and Conversion API create a harmonious symphony of data that allows for more reliable tracking and better ad optimization. Learn how to conduct this data orchestra, ensuring each instrument plays its part perfectly, enhancing your overall marketing performance.
Data Control & Security: Your Fortress of Solitude
In an age where data is the new gold, maintaining control and security is paramount. The Conversions API offers an additional layer of control, allowing you to decide what to share and when to share it. This course is your fortress, teaching you how to safeguard your most valuable asset—data.
The Full Spectrum of Event Matching: Your Prism of Possibilities
The true magic happens when your marketing data aligns perfectly with Facebook's user accounts. The Conversions API allows for enhanced event matching, increasing the quality and effectiveness of your campaigns. This course is your prism, breaking down the light of data into its constituent colors, each representing a unique opportunity for growth.
This course is not just a guide; it's a transformational journey. It's about turning challenges into stepping stones and questions into understanding. Are you ready to set sail?
Unveil the Cosmic Tapestry of Meta Reach Ads: A Celestial Dance of Brand Awareness & Precision
The Galactic Odyssey of Meta Reach Ads
In the vast universe of digital advertising, Meta Reach Ads are your celestial chariots, designed to traverse the cosmic web of your target audience. Imagine your brand as a star, and Meta Reach Ads as the cosmic rays emanating from it, touching every corner of your universe. This course teaches you how to control the frequency and intensity of these rays, ensuring they reach the farthest galaxies and the darkest corners of your target market.
The Quantum Mechanics of Meta Traffic Ads
In the digital cosmos, traffic is the lifeblood of your online existence. Meta Traffic Ads are your quantum tunnels, creating shortcuts through the space-time fabric of the Internet to lead users directly to your digital domains. Whether it's a website, an app, or a Messenger conversation, this course equips you with the quantum formulas to direct this traffic precisely where you want it.
The Alchemy of Detailed Targeting: Crafting Your Digital Philosopher's Stone
The Philosopher's Stone in digital advertising is the perfect audience. This course is your alchemical guide, teaching you the ancient arts of audience segmentation. From geographical landscapes to the intricate tapestry of demographics, interests, and behaviors—learn how to transmute raw data into golden opportunities.
The Art of Video Carousels: Your Digital Frescoes
Imagine walking through a digital Sistine Chapel, where each panel is a chapter of your brand's story. Video Carousels are your frescoes, each slide a masterpiece contributing to a grand narrative. Whether you're showcasing a pantheon of products or narrating an epic tale, this course teaches you the artistry behind creating captivating carousels that not only tell a story but also convert.
The Symphony of Multi-Dimensional Targeting: Your Orchestra of Opportunities
In the grand concert hall of digital advertising, each audience parameter is an instrument. Location is your violin, demographics the piano, interests the flute, and behaviors the drums. This course is your conductor's baton, teaching you how to orchestrate these elements into a harmonious symphony that resonates with your audience.
The Cosmic Ballet of Benefits: Your Dance of Value Proposition
In the celestial theater of your industry, your service is a ballet, and each benefit is a dancer. This course teaches you how to choreograph this ballet in a way that captures the imagination and hearts of your audience.
This course is not just a manual; it's a cosmic journey through the ever-expanding universe of digital advertising. It's about turning the unknown into known, the complex into simple, and the possible into reality. Are you ready to launch?
The Cosmic Alchemy of Engagement: Crafting Nebulae of Custom & Lookalike Audiences
The Quantum Realm of Meta Engagement Ads
In the digital cosmos, engagement is the gravitational pull that keeps your audience in orbit around your brand. Meta Engagement Ads are your cosmic magnets, designed to amplify this gravitational force. Whether it's boosting a post, promoting your page, or rallying attendance for an event, this course is your guide to mastering the quantum physics of digital engagement.
The Astral Voyage of Meta Lead Generation Ads
Imagine your brand as a spaceship, and leads as the fuel that propels it through the digital universe. Meta Lead Generation Ads are your cosmic fuel stations, strategically placed to refuel your ship and accelerate your journey. Learn how to create "Instant Forms," the wormholes that transport interested travelers directly into your database.
The Stellar Cartography of Custom & Lookalike Audiences
In the celestial map of digital advertising, Custom Audiences are your home planets—familiar and rich in resources. Lookalike Audiences, on the other hand, are uncharted galaxies that resemble your home planets. This course teaches you the art of stellar cartography, helping you navigate through these galaxies and discover new worlds that are ripe for exploration.
The Galactic Marketplace of Conversion Ads & Commerce Manager
In the interstellar bazaar of the digital world, Conversion Ads are your skilled merchants, negotiating and sealing deals on your behalf. Whether you're trading in page visits, sales, or specific actions, these ads are your emissaries in the galactic marketplace. This course is your Commerce Manager, teaching you the diplomatic skills needed to succeed in this marketplace.
The Cosmic Symphony of Retargeting: The Maestro of Conversion
In the grand orchestra of digital advertising, retargeting is the maestro, conducting a symphony of custom and lookalike audiences to produce a harmonious conversion. Learn how to be the maestro of your own cosmic symphony, directing your audiences in a way that resonates with your business goals.
The Multiverse of Testing: Infinite Realities, Infinite Possibilities
Every business is a unique universe, with its own set of physical laws—age, interests, location, income. This course teaches you how to be a multiverse traveler, testing these variables to discover which universe holds the most promise for your brand.
This course is your cosmic compass, your astral map, and your quantum manual, all rolled into one. It's designed to make you not just a traveler, but a conqueror of the digital universe. Ready for liftoff?
The Digital Tapestry of E-Commerce: Weaving Carousels into Your Sales Strategy
The Carousel of Dreams: A Kaleidoscope of Choices
In the digital marketplace, your carousel ads are the vibrant threads that weave together the tapestry of your e-commerce story. They're not just ads; they're kaleidoscopic windows into your brand's universe, each slide a different hue of your product spectrum. This course teaches you the art of Carousel Weaving, where each slide is a loom that threads together a compelling narrative to captivate your audience.
The Alchemy of Dynamic Ads: Turning Pixels into Gold
Imagine a sorcerer's spell that knows exactly what potion your customers desire. That's what Dynamic Ads are—your digital alchemy. They're not just ads; they're shape-shifters that morph according to the viewer's interest. From Shopify synchronization to Pixel perfection, this course is your spellbook for mastering this dark art. And the best part? Once cast, these spells work tirelessly, turning pixels into gold, day and night.
The Odyssey of Catalog Sales: Your Commerce Manager's Epic Tale
In the epic saga of your e-commerce journey, Catalog Sales are the legendary quests that promise untold riches. They're not just product listings; they're chapters in your Commerce Manager's epic tale. This course is your epic poem, narrated in the voice of experience, guiding you through quests that transform your catalogs into sagas that customers want to be a part of.
The Symphony of Summarization: Animated Explainers & Interactive Quizzes
At the end of each epic, there's a moment of reflection—a symphony that summarizes the journey. In this course, that symphony is composed of Animated Video Explainers and Interactive Quizzes. They're not just summaries; they're crescendos that elevate the course experience into a memorable finale.
The Zen of Engagement: The Tao of Shares, Comments, and Likes
In the spiritual journey of digital marketing, engagement is the Zen—the Tao—that balances the yin of content with the yang of targeting. This course is your Zen garden, teaching you the Tao of Facebook metrics, where Shares are the mountains, Comments the rivers, and Likes the pebbles that together form your tranquil oasis.
Your Cosmic Commitment: A Covenant of Progress
This course is more than a curriculum; it's a cosmic covenant between you and your potential. Crafted from the stardust of 25,000+ reviews, it's a commitment to propel you faster and farther than ever before. So, are you ready to board this cosmic vessel of knowledge? Your seat is reserved, and the universe awaits.
With stardust and cosmic gratitude,
Tom & Team
Recipients of the Internet Efficiency Award for Facebook Ads Mastery
Who this course is for:
- Anyone wishing to Learn How to Setup Modern Meta Advertising.
Since 2018 Ing. Tomas Moravek has helped 900,000+ Udemy students to learn Facebook, Instagram, WhatsApp and Messenger Ads, as well as modern digital marketing skills. Tom has been advising companies like RE/MAX on how to generate more leads and sales since 2014, and in 2016, he received the Internet Efficiency Award for leading Facebook Ads Campaigns.
Tom has previously worked as a Cambridge ESOL Examination Manager for the European Education Centre, and was awarded the 2008 European Prize Label for his work teaching the blind in 2010, by the Ministry of Education in Prague.
In 2021 he was the first Udemy instructor to help students overcome the challenges presented by the Apple & EU restrictions associated with Meta Ads.
Tom is driven by a passion to to help people live better lives and achieve their potential, and he strives to offer access to acquiring the valuable skills needed in our digital age. His lifetime mission is to deliver the ultimate in educational value to his students - so they can upskill and unlock new opportunities, wherever they are in the world.
"Thank you for sharing. I am addicted to your courses, and after YouTube will do Facebook Marketing for Realtors. I have taken one short course for Facebook marketing for $1,000 and must admit that yours is way better. Not to mention the price difference. Thanks again. See you on the course!" Kateryna
"I have been enjoying the course. It's very straight forward and clear. I love the step by step processes in your Digital Marketing Course. I now have a job in a digital marketing company. I'm working as a copywriter and account manager for a team of developers and graphic designers. I'm currently working for Puerto Rico's Swimming Federation, writing 2 blog posts and 16 social media posts every month, and get extra income as the account manager. Thank you so much for the knowledge and help throughout the course. You have been very helpful in my path to great success." Gabriel
"Hey Tom, I am very happy to purchase your course. I have generated leads at only 6 rs per lead with the help of strategy shared by you and by optimising my business manager to be ready for apple restrictions in your Udemy course. I have a facebook and instagram page since last 1 and a half years for my music academy business. Before buying your course, My cost per lead used to be 35 to 50 rs per lead through my conventional targeting. But after I studied under you, I ran conversion ads for leads by targeting custom audience of people who engaged on my facebook and instagram page and 1% lookalike audience of these custom audiences in India and it worked like a magic. 6 rs per lead is very very cheap and I am saving lot of money. Thank you so much. Lots of love." Harshad
"Hi Tom. This is so unbelievable lesson that I always wanted to catch. In this video I have found a lot of my previous mistakes in doing FB ads. The big mistake was the budget optimisation (lost some money before). Here I have found some info about it and improved it in my auction. Thanks for this course. It was good. You are a good teacher. I can recommend you to my friends." Assylkhan
"This is the only course you need. For Real, Tomas is delivering so much value, it's almost criminal. I have followed a lot of Facebook ads courses. None of them made me feel confident like this one. Thank you again for this course. There is so much value, much more than in others that costs 997€." Thomas
"Tomas is passionate about Facebook advertising and he knows his stuff. Watch carefully, he is sharing exactly what works for him. He answers questions and goes above and beyond what you would expect from a teacher. I'm 10 videos into the course and I have my first client. I simply shared a little bit of the knowledge that Tomas shared and the client ASKED ME to help him with his marketing." Rory
We invest into quality of Digital Marketing educational courses to help all people around the globe to gain new skills and have better lives.
We have a passion for success of our students:
"AWESOME COURSE! When I started this course I did it only to promote the products I sell on Amazon. But I started to really like marketing thanks to Tomas. So now, one month later, I signed my first client last week for 800$/month that I will handle social media marketing for. And a meeting with potential second client booked! Did not expect that when starting this course, but it is truly awesome." Jesper
SEO, Facebook Ads & Social Media Academy brings you digital marketing courses that are affordable & based on practical real case studies. So, you can apply the concepts taught & take your career or business to the next level.