Facebook Ads 101

Before you create your Facebook ads, let's discuss why you need a mindset shift and what that looks like. This is the sole reason why some people succeed and paid traffic, while others fail. Jumping into Facebook ads without knowing this is a sure way to fail.

Doing this one wrong will give you horrible results. In other words, knowing who you are targeting and how to target them is very important. This is the first step to your road to doing Facebook Ads the right way.

After you get a better grasp of WHO you are targeting, it's time to back that up with actual data. Fortunately - you can use a free, but powerful tool to get this data. This is very important especially before running any type of Facebook ad.

Now that you have gathered the right data from Videos 3, 4, and 5- it's time to create your customer's avatar profile. This is simply a document that tells you what your ideal customer should look like and everything about them that you would need to find out.

You should never setup ads until you've understood what Facebook does not like and what they want. Creating ads that violate policy is a sure way to get your account banned. So going over the rules is crucial.

Before you run ads, you need to make sure you have your pixel created and installed. We'll go over this, so you get the proper tracking setup.

Now it's time to setup your Facebook Ad campaign. The campaign is what holds your ad sets and your ads and understanding your objective is crucial. In this video - you will get to see us setup an ad campaign in step by step manner.

Now it's time to setup your Facebook Ad Set. The ad set is the child of an Ad campaign and it is what holds your ads. In this video - you will get to see us setup an ad set step by step.

Now it's time to setup your Facebook Ads. You will need to have your creative ad in hand to do this. The ad is the child of an Ad set. In this video - you will get to see us setup an ad in step by step manner.