Facebook Ad Mastery - Learn To Run Facebook Instagram Ads

Set up a Facebook business manager, connect or create a page, and configure settings so you have posts, images, and a profile photo ready for ads.

Set up and manage payment methods to run Facebook ads. Add a default payment method, view payment activity and invoices, and configure credits across accounts using PayPal or cards.

Verify your Facebook business info in business manager, ensuring legal names and website are set and verified. Enable two-factor authentication and review added users to avoid ad issues.

Create a new ad account or claim an existing one in business manager, then share access if needed, and set the correct time zone and currency before running ads.

Set up and manage your Facebook pixel in the events manager, create a new pixel, install the code to track page views, leads, add to cart, and purchases.

Learn to add and manage users in Facebook ads, invite team members, assign access to ad accounts, pages, and pixels, and configure partners or system users with security considerations.

Set up a Facebook Ads Manager awareness campaign focused on video views, build a targeted basketball-oriented parent audience in Scottsdale within a 15-mile radius, and retarget engaged viewers with follow-ups.

Explore Facebook campaign settings across awareness, traffic, engagement, leads, app promotions, and sales to optimize reach, retargeting, and conversions, using manual campaigns for total control and precise lead handling.

Learn to set up Facebook ad sets with named assets, precise targeting (parents aged 30–55 with basketball interest within 15 miles), and conversions pixel to maximize purchases and ROI.

Create Facebook ads by uploading video or image, connecting accounts, and editing thumbnails and captions, then test multiple ad variations within an ad set to optimize conversions.