I know that most of the advertisers focus on the image rather than the copy, filling in the text fields in order to hit the “Publish” button faster.
Do you know that when it comes to the creative most of my ads are successful due to the copy rather than to the image? Actually images could be used to grab attention, but text is what makes people want to click or purchase. If you mess up your ads copy you will never be able to use the full potential of Facebook advertising.
What are you going to learn in this course? 10 steps to the best ad copy:
Step 1: Who you are “talking” to
Step 2: Address their problems with a question
Step 3: Tell them how you will solve their problem
Step 4: Add social proof
Step 5: Add numbers
Step 6: Tell a story
Step 7: Add an offer with a time frame
Step 8: Format your text
Step 9: State clearly you Call to Action
Step 10: Do not forget the Headline, Description and Display link
Let`s dive into the 10 steps you will be keeping in your mind when writing a Facebook ads copy from now on!