Facebook Ad Copy that Converts

10 Steps to Master Writing Facebook ad Copy
Rating: 4.3 out of 5 (67 ratings)
4,276 students
English [Auto]
In 10 steps you will learn how to write effective and converting Facebook ads copy


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I know that most of the advertisers focus on the image rather than the copy, filling in the text fields in order to hit the “Publish” button faster.

Do you know that when it comes to the creative most of my ads are successful due to the copy rather than to the image? Actually images could be used to grab attention, but text is what makes people want to click or purchase. If you mess up your ads copy you will never be able to use the full potential of Facebook advertising.

What are you going to learn in this course? 10 steps to the best ad copy:

Step 1: Who you are “talking” to

Step 2: Address their problems with a question

Step 3: Tell them how you will solve their problem

Step 4: Add social proof

Step 5: Add numbers

Step 6: Tell a story

Step 7: Add an offer with a time frame

Step 8: Format your text

Step 9: State clearly you Call to Action

Step 10: Do not forget the Headline, Description and Display link

Let`s dive into the 10 steps you will be keeping in your mind when writing a Facebook ads copy from now on!

Who this course is for:

  • Digital marketing professionals learning how to improve their Facebook ads
  • Business owners learning how to improve their Facebook ads
  • Facebook advertisers learning how to maximize results from ads

Course content

11 sections11 lectures33m total length
  • Who are you "talking" to?


Digital Marketing Specialist
Velichka Yovova
  • 3.7 Instructor Rating
  • 67 Reviews
  • 17,690 Students
  • 1 Course

A co-founder of digital agency Business trend since 2011. Managing the Facebook division of the agency I have been serving clients from all over the world for their Facebook ads campaigns. A Bachelor of Marketing from UNWE. One of my biggest passions is advertising and measuring success of the ads to drive sales for my clients.