Facebook 101 Marketing for Business
4.5 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8 students enrolled

Facebook 101 Marketing for Business

A Beginner's Guide - Grow Your Business With Facebook
4.5 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
8 students enrolled
Created by Sarah Douglas
Last updated 4/2020
English
English [Auto]
Current price: $41.99 Original price: $59.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 2 hours on-demand video
  • 3 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Develop a successful brand on Facebook to increase reach and generate sales.
  • Know the right tools and services to use to save time and get organized!
  • Know the right tools and services to use to save time and get organized!
  • Learn how to Use Facebook advertising in a cost-effective way.
  • Make the most of Facebook features like Live videos and more!
Requirements
  • Have an existing Facebook Business Page
Description

You’ve got the product, service or solution your audience needs.

But, customers don't even know you exist.

And those who do know you, can't seem to remember your business when they could use your service.

Why?

In this course, you'll learn how to make your business stand out on Facebook for the long run.

Hey there! I'm Sarah Douglas your instructor and I'm here to help you WIN on social media!


What You'll Learn

How to create the best content, save time with scheduling and connect with your followers!

  • Develop a successful brand on Facebook to increase reach and generate sales.

  • Know the right tools and services to use to save time and get organized!

  • Produce original content that creates buzz and a consistent social media presence.

  • Learn how to Use Facebook advertising in a cost-effective way.

  • Make the most of Facebook features like Live videos and more!

Who this course is for:
  • Beginner Facebook Page users
  • Beginner Social Media users
  • Business Owners on Facebook
  • Facebook Marketing Beginners
Course content
Expand all 9 lectures 01:56:12
+ Introduction
8 lectures 01:49:22

Anti-social media?

We get it. Diving into the online space can seem overwhelming, stressful, and ugh. Kind of just makes you want to take a nap, huh? It doesn’t have to be! You can be well on your way, with a small, simple step.

This course makes the transition into social media easy, painless and actually pretty fun. We don’t want you to get stressed, we want you to be excited for the possibilities and opportunities social media can present for your business! Not only in more customers, website traffic and sales, but in brand loyalty and sustained success.

And what if we told you, your social media can be working for you even when you’re taking that nap? This course also covers the tools and tips to save time, get organized and well, sleep tight! But, we digress.

Thank you again for purchasing this course, enjoy!

Sarah Douglas & team

Full of Grace Marketing

Preview 02:28

Where should I start? Here's what you'll learn in this lesson.

  • Ins and Outs of Navigating Between Personal and Business Accounts

  • They know you, now let them get to know your brand


Branding Dos and Don’ts

  • Branding above the rest

  • Brand colors, logo and feel

Where should I start?
13:54

Build Content That Gets Clicks

  • Content Ideas

  • Create Content that Shines

Start using Canva to great graphics

Join Canva - https://www.canva.com

Preview 20:43

Content Do's and Don’ts

  • Avoid Content Missteps to Capture Customer

  • We only have 3 seconds to grab our customer's attention on Facebook. Are they understanding your messaging?

Content Do's and Don’ts
14:33

Creating a Social Media Strategy

Don’t get overwhelmed, get organized

We know social media isn’t your only business task, so make the most of features and tips that make your life a little easier online.


Social media content calendar

  • “Tomorrow is only a day away”

  • To be successful, brands need to be in their customers’ feeds, which means staying consistent with their social media presence. It can feel overwhelming to businesses to have to post original content so frequently. Take the time to brainstorm ideas, make note of special dates and events, and build a content calendar that’s easily manageable on a daily basis.

Scheduling Content

  • 2020 Changes: You now have to schedule on Facebook through their Creator Studio. Go to your Facebook Page and at the top click on the Creator Studio tab. Once there you can schedule a post by clicking on Content Library and clicking on the small blue + sign at the bottom right of the screen. 

  • Make your content work, even when you can’t

  • We know you’re a busy business owner; consider scheduling out posts, when you know you’ll be unavailable to post in real-time.

Download the App – Check private messages from your phone

  • Have them in your pocket

  • Being successful on social media means having to be, well, social. Make sure you can easily engage, respond to questions, and address concerns while you’re on-the-go.

    - Facebook Pages Manager App https://www.facebook.com/help/463079013702512/

Creating a Social Media Strategy
21:27

Changes in 2020: Facebook added Creator Studio to Pages.

You now have to schedule on Facebook through their Creator Studio.

Go to your Facebook Page and at the top click on the Creator Studio tab. Once there you can schedule a post by clicking on Content Library and clicking on the small blue + sign at the bottom right of the screen.  Watch this video to see how to do this! 

BONUS: Creator Studio - New Scheduling Tool in 2020
03:34

Advertising on a Budget

  • Have a limited advertising budget? We got you covered.

  • Use Facebook advertising in a cost-effective way.

Advertising on a Budget
18:00

Facebook Live

  • Facebook Live Tips & Tricks

  • Client Live success

  • Equipment Tips

    • Phone Tripod

    • Blue Yeti Mic

    • Logitech Web Cam

Going Live: Facebook Live Tips & Tricks
14:43
+ One Last Video
1 lecture 06:50

You made it!

Keeping up with Facebook Changes

  • Tips to success

  • Take action today!

Congratulations on your progress in this course so far! Make sure to hit 100% completion.

Conclusion

  • Join Facebook Group: Social Media Quick Tips

  • Social Media Training & Consultation Available - https://calendly.com/fullofgracemarketing/20min

  • Follow and connect with us! Facebook, Instagram, Twitter, LinkedIn

Take Action Today
06:50