
Jocko Willink
Jocko spent 20 years in the SEAL Teams, starting as an enlisted SEAL and rising through the ranks to become a SEAL officer. As commander of SEAL Team Three’s Task Unit Bruiser during the battle of Ramadi, he orchestrated SEAL operations that helped the “Ready First” Brigade of the U.S. Army’s First Armored Division bring stability to the violent, war-torn city. Task Unit Bruiser became the most highly decorated Special Operations Unit of the Iraq War. Jocko Willink returned from Iraq to serve as Officer-in-Charge of training for all West Coast SEAL Teams. There, he spearheaded the development of leadership training and personally instructed and mentored the next generation of SEAL leaders who have continued to perform with great success on the battlefield.
Leif Babin
As a SEAL platoon commander in SEAL Team Three’s Task Unit Bruiser, he planned and led major combat operations in the Battle of Ramadi that helped the “Ready First” Brigade of the US Army’s 1st Armored Division achieve victory. Task Unit Bruiser became the most highly decorated special operations unit of the Iraq War. Leif returned from combat and became the primary leadership instructor for all officers graduating from the SEAL training pipeline. There, he reshaped SEAL leadership training to better prepare the next generation of SEAL officers for the immense challenges of combat. During his last tour, Leif served as Operations Officer and Executive Officer at a SEAL Team where he again deployed to Iraq with a Special Operations Task Force.
Echelon Front
Decorated, combat-proven veterans, athletes, executives, middle managers, and front-line men and women in business with experience in building, training, and leading high-performance winning teams. Our mission at Echelon Front is to help you build your own high-performance team and win. We customize training to your specific needs through long-range leadership courses, single or multi-day workshops, speaking, strategic advising, and virtual training programs.
Welcome to the mindset that transforms leaders and teams. Extreme Ownership means no excuses, no finger-pointing—only full responsibility for results. Whether you lead a company, a team, or your own work, you must own everything in your world that impacts the mission. When you do, you’ll unlock new levels of trust, alignment, and momentum, driving the results you’ve envisioned for yourself and those around you.
Welcome to the next step in Extreme Ownership. This module explores one of the most humbling leadership truths: There are no bad teams, only bad leaders. When a team underperforms, true leaders don’t cast blame; they take ownership, identify what’s broken, and drive improvement.
This principle applies to everyone in an organization, no matter the title or role. Through stories, reflection, and practical application, you’ll learn how leaders directly determine team performance, and how taking ownership as a leader transforms the results of your team.
For any mission to succeed, you must truly believe in it, not just comply with it. When challenges arise or your team resists change, belief becomes the fuel that drives perseverance, alignment, and trust.
Your ability to understand and communicate the why behind decisions inspire commitment instead of compliance. When you believe deeply in the mission and share that belief with clarity, your team follows with confidence. But when belief is missing or unexplained, hesitation and confusion take its place.
In this module, you’ll learn how belief shapes performance, how to uncover the strategic purpose behind directives, and how to communicate that belief so your team can follow with confidence
While being confident is essential to being a leader, allowing your ego to go unchecked destroys trust, clouds judgment, and stalls progress. The remedy, HUMULITY.
In this module, you’ll learn why humility is the most important quality of an effective leader. Ego drives the desire to win and excel, but when it blinds you to feedback, prevents collaboration, or makes you defensive, it becomes destructive.
The hardest ego to control is your own. Keeping it in check allows you to assess reality honestly, make sound decisions, and build stronger relationships with your team. Through story, scenario, and reflection, you’ll learn how to recognize when ego takes over and practice strategies to lead with humility, openness, and discipline.
At the core of Extreme Ownership is a simple but powerful idea: teams win when they work together. That idea shows up in the first Law of Combat, Cover and Move.
Cover and Move is teamwork in action. Every element of the team supports the others so the mission can move forward. When that support breaks down, when silos form or teams operate in isolation, performance suffers.
Building strong, professional relationships across an organization is what makes Cover and Move possible. In this course, you’ll explore the principle in depth through real-world business examples, role-play demonstrations, and practical application exercises that show why Cover and Move is essential to the success of any team and any mission
The battlefield, whether you’re in combat, business, or any high-pressure environment, is inherently complex. That’s where the second law of combat comes in, Simple.
You can’t fully eliminate complexity. As a leader, it’s your responsibility to simplify plans and directives so your team understands them and can execute regardless of complexity.
Simplicity is critical to success. Your communication must be clear, concise, and direct. When plans become overly complex or unclear, execution fails.
You also have to create an environment where people are willing and expected to ask questions when something isn’t clear so that you can address it immediately. When people don’t fully understand what they are supposed to do, they can’t execute effectively. When you simplify communication and plans, your team stays aligned, moves faster, and executes with confidence, even under pressure.
When the pressure hits and everything feels urgent, effective leaders don’t try to do it all, they prioritize and execute.
This is the third law of combat, and on the battlefield, teams that chase every problem at once get overwhelmed and fail. The same thing happens in business: when everything is “top priority,” focus disappears and progress stalls.
This lesson shows you how to step back, detach from the noise, and decide what matters most right now. You’ll learn to direct your team’s effort toward the highest-impact task, then shift smoothly when new challenges arise.
By learning to relax, look around, and make the next right call, you’ll create calm where others see chaos. Your team will move with clarity, confidence, and purpose — executing what matters most, even under pressure.
Decentralized Command, the Fourth Law of Combat, teaches you that leadership doesn’t stop at the top. When your team understands the mission and why it matters, they don’t wait for direction, they lead.
In this lesson, you’ll learn how to empower others while maintaining awareness and providing support. You’ll practice communicating intent clearly, defining decision boundaries, and trusting your team to act confidently within them.
When you hold too tightly, your team stalls. When you give ownership and the “why,” your people move faster, make better decisions, and drive the mission forward together.
Good planning turns intent into action. When you build a plan, your job isn’t to control every detail, it’s to make sure everyone understands the mission, the purpose, and how their piece fits into the whole.
In this lesson, you’ll learn how to involve your team in the planning process so they take ownership from the start. You’ll practice building plans that are simple, flexible, and executable, not perfect on paper but effective in the real world.
When you push planning down to those closest to the work, you create buy-in, understanding, and trust. People commit to what they help create, and that’s how simple plans turn into successful execution.
Jocko Willink and Leif Babin share the battle-tested leadership principles they learned in combat and have since taught to leaders across every industry. As two former Navy Seals, Jocko and Leif understand what it takes to lead in the harshest of environments, but through their company, Echelon Front, they've also seen how these principles can be applied to any challenge you face in business and in life. And that's the mission of Echelon Front - to pass on these lessons learned to you.
Whether you're an individual contributor, a first-time manager, or a seasoned leader, the challenges you face each day — at work and at home — all come back to the same root cause: leadership. No matter the problem, leadership is the solution, and Extreme Ownership is the most effective way to lead.
In this course, you'll learn to recognize where you're failing to take ownership, keep your ego in check, and understand how both are limiting your effectiveness as a leader. You'll evaluate the quality of your relationships across the organization and build the intentional collaboration that turns a group of individuals into a team. You'll learn to spot where complexity is creating misalignment, and how to confirm real understanding — not just agreement — when you plan and communicate. And you'll learn to correctly identify your priorities and empower others to make decisions, so your team can operate at maximum efficiency without you standing in the way.