Explainer Videos - Tell Your Story. Win More Customers.

Balance quality and cost, use the quality comparison spreadsheet to research providers, and budget for a high-quality explainer video while choosing live action or animation.

Learn IdeaRocket's production strategy, used by 16 Fortune 500s, to craft high quality explainer videos for tech startups by prioritizing preproduction preparation.

Identify the ideal audience for this course by listing roles such as founders, entrepreneurs, venture capitalists, chief marketing officers, directors of marketing, growth leads, designers, product managers, and data professionals.

Discover when animation best communicates complex product ideas in explainer videos and weigh live action basics against it, guided by overarching considerations rather than technical editing skills.

Discover how to choose between live action and animation, balance quality and price, and select the right production partner, exploring studio models, styles, script writing, production, and video marketing.

Link up with video blueprint, copy the Google doc or PDF, and fill in your data to start taking action; assess quality versus price to choose animation or live action.

Invest in explainer videos to drive massive engagement, boost click through rates, and increase buyer confidence, backed by data on viewership, conversions, and real case results.

Balance quality and cost by tailoring your video to your brand and budget, avoiding generic explainer templates. Focus on a strong script and storytelling to stand out.

Animation offers accessible, low-barrier entry and lower time and cost than live action, while using icons, schematics, and visual effects to handle complexity and engage audiences.

Use live action to show physical products, build trust, and feature testimonials and culture videos; it suits less complex offerings but requires careful scheduling and production coordination.

Choose between live action or animation for your explainer video, then map the market to find the right producer by understanding the variety and structure of production options.

Explore the types of video production companies and services, from initial creative like script and voiceover to full service studios, and compare pricing ranges from $100 to $10,000.

Learn how full service studios handle scripting, casting, voiceover, design, animation, sound effects, and music, with pricing ranging from about 3,000 to 20,000, plus do-it-yourself options.

Evaluate do-it-yourself animation for explainer videos, weighing its low cost and accessibility against often lower quality, brand impact, and the time to script, storyboard, and polish.

Explains when to choose do-it-yourself live action, weighing equipment, lighting, sound, and scheduling demands; advises that central explainer or product videos require polished production, while talking-head content can be simpler.

Evaluate producers by considering script design, animation and sounds (sound effects and music), and relevant experience—general and industry-specific—before assessing price to fit your budget.

Evaluate script quality by understanding the product, recalling details, and emotional resonance, aided by simple metaphors; the script should carry more weight than other factors after price.

Evaluate how the design concept enhances the story, fits the brand, and matches the product’s energy, while weighing originality, cost, memorability, and animation nuances.

Explore explainer video animation by focusing on focal points, how different styles move, and how to judge transitions, poses, and pace to ensure breathing room for viewers and storytelling.

Open your ears when evaluating explainer videos: ensure the voice over fits the audience, tone carries the message, sound effects and music enhance the story, and the mix is clear.

Assess producer experience as extra credit by examining their overall history, industry-specific work, notable campaigns, and measurable results, then compare pricing.

Plan a scan of providers and budget fit by comparing similar quality studios, excluding outliers, and assessing what matters beyond cost, including a five-step ROI process and quote details.

Learn cost details for explainer videos, including promotional discounts, overages for length and edits, revision caps or hourly retakes, payment terms, rush premiums, and realistic turnaround.

Use the studio comparison chart to evaluate scripts, design, animation, sound, experience, and price, input data, and rate each area to produce objective scores for narrowing providers.

Explore video brewery as a turnkey resource to find producers for Kickstarter projects. Deposit $10, review providers, and note commissions, then combine with outside research to choose the best provider.

Choose the right producer—full-service or diy—set your budget, and use the video blueprint and a comparison chart to stand out.

Explore puppet animation, a cost-effective vector style for explainer videos with characters and backgrounds created in Adobe Photoshop and animated in After Effects, including Powtoon-style options.

Explore whiteboard animation and its two main styles—RSA stop-motion and digital hand-drawn simulations—assessing complexity, cost, and editing flexibility for explaining complex products.

Explore motion graphics and kinetic type as sleek, modern video styles, and decide when to use audio, digital footage, and infographic storytelling for tech products.

Explore how mixed media blends animation and live action to showcase products with physical and digital components, including mobile apps with real-life or AR scenarios, budgets start at ten thousand.

Discover how live action with real humans strengthens testimonials, builds trust, and surfaces customer journeys, culture videos, and product stories to attract talent and showcase your offering.

Explore traditional 2D character animation with the broadcast quality 'Tuti' style, emulating classic studio frame-by-frame work via Photoshop, After Effects, and Flash, plus cost and negotiation considerations.

Discover accessible 3D animation forms beyond Pixar, using pre-rigged characters and objects with tools like Maya, After Effects, and Cinema 4D to differentiate your explainer videos, despite higher costs.

Master stop motion by moving objects, photographing frames, and editing to tell stories with physical objects like claymation, pencils, or rocks, requiring patience and expertise.

Explore motion graphics and character animation, tracing 2d traditional cell animation, computer-based 2d and 3d CGI with lighting and bones, and stop-motion techniques used in explainer videos.

Pinpoint your video style by distilling styles into a plan of action, select two or three effective styles and producers, and prepare for script writing with a 20-question creative interview.

Apply the 20-question creative interview to fuel the discovery process, shaping scripts and a video blueprint across strategy, product, brand, audience, and technique for 100+ successful product videos.

Distribute your video by evaluating hosting options like your site or YouTube and define a specific, measurable objective with a clear call to action.

Identify the biggest customer pain point your product solves, then spotlight the key features, benefits, and differentiators. Address objections and monetization to craft a compelling explainer video.

Define your brand personality, tone, and promise to guide the narrative and customer expectations. Prepare visuals and vector logo, and align the video style with your site and audience mindset.

Assess audience demographics and mindset to tailor voiceover, verbiage, and characters, and place them in the right sales funnel stage to decide whether to sell the problem or the solution.

Align technique with your production plan through the creative interview, decide on outsourcing or a full service studio, and specify a preferred video style and script.

Complete section 4 of the video blueprint by answering the creative interview questions, color coded for quick use, to craft an awesome script you can create yourself or outsource.

Learn to craft a strong explainer script by applying the restriction method, evaluating drafts, and using a four-element narrative, calls to action, and do-it-yourself storyboards.

Learn the four elements of an effective narrative—character or hero, conflict, quest, and resolution—embodied in an explainer script to engage customers.

Apply the restriction method to writing by setting clear limits on characters, locations, and length to turn creativity into a focused, conflict-driven script for explainer videos.

Use the audio visual script template and downloadable PDF to plan explainer videos. Fill the Google doc with title, versioning, voiceover per scene, and rough visuals, timing, and pacing.

Begin writing by capturing an opener, using placeholders, and timing your draft to about 90 seconds; speak directly to your audience, read aloud with emotion, and keep language simple.

Test and optimize your CTA to drive conversions, using in-frame CTAs, overlays, and varied voice-overs. Compare options like white papers, ebooks, or free consultations to see what converts.

Develop a do-it-yourself storyboard to visualize your narrative by sketching scenes on PowerPoint slides with the script, then print four to six slides per page and time the run.

Explore the script writing basics by laying out your video’s narrative elements—hero, characters, background, journey, and conflict—and learn to prep for outsourcing or in-house production.

Pilot your explainer video production with clear preparation, voiceover casting, and early tech questions to prevent delays. Manage animation drafts, feedback, music, and sound effects to finalize a production plan.

Clarify strategy, business objectives, audience mindset, branding, and brand guidelines with your producer, involve stakeholders early, and set a single point of contact to streamline feedback and deadlines.

Discover a straightforward voiceover casting process: finalize your script, match tone and gender to your audience, and compare platforms like Fiverr and voice networks to audition talent.

Learn a practical casting call workflow from posting a project on the voice seegar interface, inviting auditions, reviewing submissions, selecting a short list, and issuing offers.

Learn to conduct voice over auditions by inviting actors, using the voice database, and evaluating cadence, tone, enunciation, and sound quality to select the right explainer video artist.

Voice over selection, audition proposals, and clear terms help you secure top talent, guide tone and direction, and ensure timely, natural recordings for explainer videos.

Identify standard video specs, including 1280x720 at 16:9 (720p) for web, and the HD size for big screens. Start by aligning with your producer through the draft stages.

Explore the draft stages you can expect, from style frames and storyboards to animatics and layout animatics, then animation and final cut with music, sound effects, and edits.

Use an animation framework that treats script as foundation, design as the first floor, animation as the second, and sound as the roof; involve producers early to prevent costly edits.

Learn how music enhances videos by comparing stock tracks with an original score, and collaborating with producers and composers to match timing, mood, and brand.

Add drama and energy to explainer videos by using sound effects like swooshes, bangs, and pings to emphasize key moments such as product entry and the hero’s solution.

Complete section 6 of the video blueprint by building a production plan and coordinating early stakeholder approvals. Decide voiceover tone, pace, and gender, and outline draft stages and production timeframes.

Master video marketing by applying a five-step ROI framework to place your video in the customer funnel, guide hosting and distribution, and iterate through launch and measurement.