Expert Certificate: Marketing Data Analysis & Data Analytics
What you'll learn
- Data Analysis
- Data Collection and Acquisition
- Data Cleaning and Preparation
- Statistical Analysis
- Types of Marketing Data
- Data Analysis Frameworks in Marketing
- Predictive Analytics A Marketer’s Perspective
- Designing Effective AB Tests
Requirements
- For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
Description
Welcome to Program: Expert Certificate: Marketing Data Analysis & Data Analytics by MTF Institute
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 215 countries and has been chosen by more than 701 000 students.
Course Author:
Dr. Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.
In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses on to wide range of students from undergraduate level to business students of professional and executives courses. Currently, at EIMT in Zurich, Switzerland, she lectures for doctoral students, offering advanced instruction in research design and methodologies, and in MTF Institute Ms. Amoroso is leading Product Development academical domain.
In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.
Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.
With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.
Data analysis is the process of collecting, cleaning, and organizing data to uncover patterns, insights, and trends that can help individuals and organizations make informed decisions. It involves examining raw data to find answers to specific questions, identify potential problems, or discover opportunities for improvement.
Data analysts transform raw data into actionable insights to help organisations improve operations, strategies, and customer experiences. Core skills include statistical analysis, critical thinking, data visualisation, and proficiency in tools like Excel, SQL, Python, and Tableau.
Learning data analysis skills is crucial for career building in today's data-driven world, both for professional positions and managers of all levels.
Marketing Data Analysis and Data Analytics are closely related, but with a specific focus. Here's a breakdown:
Marketing Data Analysis:
Focus: Analyzing data specifically related to marketing efforts. This includes data from campaigns, customer interactions, website traffic, social media, and more.
Goal: To understand the effectiveness of marketing strategies, identify trends, and gain insights into customer behavior to optimize campaigns and improve ROI.
Data Analytics:
Focus: A broader field that involves collecting, organizing, and analyzing data from various sources to extract meaningful insights and make informed decisions.
Goal: To identify patterns, trends, and correlations in data to solve business problems, improve processes, and gain a competitive advantage.
Importance for Companies:
Enhanced Customer Understanding: Data analytics provides deep insights into customer behavior, preferences, and needs, allowing companies to personalize marketing efforts and build stronger customer relationships.
Improved Campaign Effectiveness: By analyzing campaign data, companies can identify what's working and what's not, optimize campaigns in real-time, and maximize ROI.
Data-Driven Decision Making: Data analytics empowers companies to make informed decisions based on evidence rather than intuition, leading to better outcomes.
Competitive Advantage: Companies that effectively leverage data analytics gain a competitive edge by understanding their market better, identifying new opportunities, and adapting quickly to changing conditions.
Importance for Career Building:
High Demand: Data analytics skills are in high demand across industries, including marketing. Developing these skills can open up a wide range of career opportunities.
Valuable Skills: Data analysis and interpretation are crucial skills for marketing professionals. They enable you to demonstrate the impact of your work, make data-driven recommendations, and contribute to strategic decision-making.
Career Advancement: Proficiency in data analytics can accelerate career progression and lead to leadership roles.
Increased Earning Potential: Professionals with data analytics skills often command higher salaries due to the value they bring to organizations.
Marketing Data Analysis and Data Analytics are essential for both companies and individuals in today's data-driven world. Companies that leverage these skills gain a competitive advantage, while individuals who develop these skills enhance their career prospects and earning potential.
Who this course is for:
- No special requirements. A course for anyone who wants to build career in business and Data Analysis
- Data analysis is the process of collecting, cleaning, and organizing data to uncover patterns, insights, and trends that can help individuals and organizations make informed decisions. It involves examining raw data to find answers to specific questions, identify potential problems, or discover opportunities for improvement. Data analysts transform raw data into actionable insights to help organisations improve operations, strategies, and customer experiences. Core skills include statistical analysis, critical thinking, data visualisation, and proficiency in tools like Excel, SQL, Python, and Tableau. Learning data analysis skills is crucial for career building in today's data-driven world, both for professional positions and managers of all levels.
- Marketing Data Analysis: Focus: Analyzing data specifically related to marketing efforts. This includes data from campaigns, customer interactions, website traffic, social media, and more. Goal: To understand the effectiveness of marketing strategies, identify trends, and gain insights into customer behavior to optimize campaigns and improve ROI.
- Data Analytics: Focus: A broader field that involves collecting, organizing, and analyzing data from various sources to extract meaningful insights and make informed decisions. Goal: To identify patterns, trends, and correlations in data to solve business problems, improve processes, and gain a competitive advantage.
- Importance for Companies: Enhanced Customer Understanding: Data analytics provides deep insights into customer behavior, preferences, and needs, allowing companies to personalize marketing efforts and build stronger customer relationships. Improved Campaign Effectiveness: By analyzing campaign data, companies can identify what's working and what's not, optimize campaigns in real-time, and maximize ROI. Data-Driven Decision Making: Data analytics empowers companies to make informed decisions based on evidence rather than intuition, leading to better outcomes. Competitive Advantage: Companies that effectively leverage data analytics gain a competitive edge by understanding their market better, identifying new opportunities, and adapting quickly to changing conditions.
- Importance for Career Building: High Demand: Data analytics skills are in high demand across industries, including marketing. Developing these skills can open up a wide range of career opportunities. Valuable Skills: Data analysis and interpretation are crucial skills for marketing professionals. They enable you to demonstrate the impact of your work, make data-driven recommendations, and contribute to strategic decision-making. Career Advancement: Proficiency in data analytics can accelerate career progression and lead to leadership roles. Increased Earning Potential: Professionals with data analytics skills often command higher salaries due to the value they bring to organizations.
Instructor
- 4.3 Instructor Rating
- 74,168 Reviews
- 796,633 Students
- 262 Courses
MTF Institute of Management, Technology & Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 216 countries and has been chosen by more than 710 000 students.
The Institute of Management, Technology and Finance (MTF), an organisation dedicated to providing practical and cutting-edge education in the fields of business, technology, and finance. Our institute has a history that began in 2021 as The Retail Banking School, focused on addressing the practical and modern challenges of the retail banking industry, finance, and fintech. However, recognizing the evolving needs of the business world, we underwent a transformative redevelopment in 2023, becoming the Institute of Management, Technology and Finance. This redevelopment enabled us to expand our focus and cater to the growing demand for expertise in IT, technology areas, business, and entrepreneurship.
Our Motto: Scientia et Pratique. At MTF, we pride ourselves on our strong commitment to practical business knowledge. We understand that success in the modern professional landscape requires not only theoretical understanding but also the ability to apply that knowledge in real-world scenarios. Our curriculum is designed to empower our students with the necessary skills, tools, and mindset to excel in their chosen fields. Through hands-on projects, case studies, and experiential learning, we ensure that our students gain the practical expertise needed to thrive in today's dynamic business environment.
We believe in fostering the growth and development of our students on multiple levels. Beyond imparting technical knowledge, we place great emphasis on nurturing a growth mindset, enabling our students to embrace challenges, adapt to changes, and continuously evolve in their careers. We support the development of our students' skillset by providing access to state-of-the-art resources, cutting-edge technologies, and industry-relevant tools. By doing so, we prepare our students to become agile professionals capable of navigating the complexities of the business world.
At MTF, our mission is to provide valuable knowledge that supports the building of successful careers and businesses. We are dedicated to equipping our students with the skills, insights, and practical know-how they need to make a positive impact in their professional endeavors. We strive to foster a learning environment that promotes innovation, creativity, and ethical decision-making. Our values revolve around excellence, integrity, collaboration, and a student-centric approach. We are committed to empowering our students to become industry leaders and change-makers.
We understand that learning is a lifelong journey, and we recognize the importance of continuous professional development. The business landscape is ever-evolving, and staying ahead requires a commitment to learning and staying updated with the latest trends and advancements. As an institute, we are dedicated to being a provider of valuable knowledge and skills that can help professionals thrive in their respective industries. Through our rigorous curriculum, ongoing research, and partnerships with industry leaders, we strive to ensure that our students receive the highest quality education that prepares them for the challenges and opportunities of the future.
Join us at the Institute of Management, Technology and Finance and embark on a transformative educational journey. Discover your potential, unlock new opportunities, and become a catalyst for change in the dynamic world of business, technology, and finance.
MTF in numbers:
> 4 000 000 students of all programs
> 710 000 unique students
digital presence at 216 countries
our students speak at English & 68 other languages