Experience Effect in Strategic Branding
- Love marketing
- Open to new ideas
- Interested in branding
Title: Experience Effect in Strategic Branding
The course can be followed as a practical guide on how to define and position the experience effect to build a consistent, compelling brand experience, a must in today’s new media world.
While marketers should absolutely stay current, they must also stay steadfast in their quest to build a brand. At this point, this course outlines the steps to take in create an “experience effect” for any business.
Through this discovery, the students will develop the basis for communicating what is unique and what is important.
Students will be able to acquire a deep understanding of the term Experience Effect.
Students will be able to analyze how to build a consistent, compelling brand experience.
Students will be able to explore the approaches to create experiences that sell in the Experience Economy.
This course is designed for those who want to learn about customer experience in strategic branding.
Dr. Hande Bilsel
Who this course is for:
- Advertising Students
- Brand Managers
- Brand Consultants
- Marketing Professionals
- Business owners interested in understanding how to implement a brand strategy through the experience effect
The slogan "At the heart of Istanbul" is suitable for a university like Bahcesehir University (BAU)... With its main campus on the edge of the Bosphorus in Besiktas each day begins early with rapid mobility and continues throughout the day. Moreover, it is possible to encounter an event at almost every part of the university.
The first thing that will strike your eye when you enter our university will be the large number of foreign students. From the United States to China, from France to South Korea from a wide geographical area extending over a thousand foreign students are studying at BAU. When asked why they prefer BAU we always receive the same answer: "The central location and international power." BAUs location is apparent. In order to understand the international collaborations of our university, a short tour of our campus or website would be sufficient.
"BAU GLOBAL" provides BAU students with a chance to receive education from very different points. BAU Global is able to achieve this through Berlin, Toronto, Washington DC, Batumi, Cyprus, Hanoi, Kyiv, Puebla, Brockwille. "BAU Global" allows students to continue their education in all BAU Global Centers overseas and provides all support related to the programs.
You have the opportunity to take a course in your department in Istanbul, Berlin or Washington DC. Also towards the end of each academic year you have the chance to apply for BAU’s summer abroad programs. Moreover, BAU’s summer abroad program is not only for our own students, but is open to students from all over the world!
BAU does not only cater to undergraduate students but also organizes programs for graduates and graduate candidates. Our Graduates Office holds events throughout the year and our BAU graduate family grows each year while sustaining a strong bond even after graduation.
We invite you to become a part of the BAU family