
Learn how to design meaningful experiences by applying user experience principles, visual design, and user interface, focused on humans to boost satisfaction, retention, and repeat client purchases.
Design experiences with clear guidance and recoverability, guiding users through pricing, access, and support while enabling hold and recovery options; iterate with feedback and diversity for a personal, scalable experience.
Design transformational experiences that move clients from problem to solution, emphasizing the 'how'—the steps, support, and meaningful middle that bridges a to b.
Explore how design acts as a plan to show look and function before it's made, saving time, money, and energy through observation, empathy, and connection.
Explore the three eye framework of the design process: investigation, ideation, and implementation, and learn how validation and iteration keep client experiences meaningful and evolving.
Map the customer journey from stranger to fan by detailing milestones and decision points across landing pages and emails to gain clarity, identify gaps, and determine purpose.
Learn to map a customer journey using the five a journey framework—awareness, attraction, acquisition, attainment, and advocacy—treating the journey as a human story to convert strangers into fans.
Define value as what varies by person and need, based on saving or giving time. Show how saving time, money, or energy advances the customer journey and reduces objections.
Deliver on your promises by delivering your offer in the right format and digestible content. Use fast support and beta testers to gather feedback and testimonials.
Learn to turn clients into fans by cycling through design iterations with beta testers, gathering feedback, delivering flawless, delightful experiences that foster advocacy, community, and referrals.
Every social media post, landing page, product, service or process you spent countless hours creating can, and should, be designed.
Nowadays it's not about you. It's not about the product you sell or the service you offer. It's the client experience you deliver what really matters.
So, why design experiences in the first place?
54% greater return on investment
24% increase in positive social media mentions
3.5x increase in revenue from customer referrals
18x faster average sales cycles
And these are just some of the facts taken from a recent study of the world's leading customer experience service company.
These facts mean that businesses that design customer experiences and map their clients journey are bound to stay ahead of the game.
I know this to be true. I've been creating and consulting on experience design for over 5 years now and it can impact literally EVERY area of your business.
If you want to create:
Better learning experiences
Value-packed digital products
Online services that delight
Comprehensive support processes
...then this is the course you need to take.
I'll show you how to integrate the most relevant design processes with your marketing strategy so you can turn your business from a product-based one into a client-based one.
I'll show you exactly the big and little tweaks you can apply right away to turn strangers into clients and clients into raving fans.