
In this lecture you put your own move up on a timeline, stage by stage, see which stage everyone underestimates, and set the reserve that carries you through it.
This course is built from six disciplines: executive search, brand strategy, leadership development, interviewing skills, job search and career coaching.
The map of the course
A dictionary for reading lectures recorded for recruiters as work on your own career
A short self-diagnostic that shows which sections to watch first
Download the Executive Move Timeline and fill in one line after each lecture.
How a senior search differs from ordinary recruiting
The tools and the process behind it
The ideal process template, step by step
Why the best roles never reach a public posting
What a complete job order contains
What an MPC and an A-player mean in this process
How the search strategy is agreed with the hiring manager
The scorecard, the job text, the pitch and the search map
Estimating the real size of a market for a role
Finding out what the market actually pays
Assessing how attractive an offer is against alternatives
Reading the recruitment funnel, and the market report template
The main channels for finding senior candidates
How networking is used in a search
Contact-gathering and cold-calling techniques
Market intelligence, and the target list template
Filling a long list with companies, positions and names
Where names are actually sourced from
The sourcing and automation tools in use
The long list template
How profiles are analysed and cut
How the first contact is led, and what is proposed
How motivation is uncovered in that conversation
How candidates are presented to a hiring manager and prepared for the meeting
How consultants work with people who are not looking
What actually makes a settled candidate move
How attraction is built over several conversations
How the hiring side is prepared in parallel
What a strong offer contains
How it is delivered, and why the framing matters
How candidates are prepared for a counter-offer
What to do when the counter-offer arrives, and the offer template
Why an unpositioned senior professional competes on years of experience
The BRAND OS model and its six layers
An AI stack mapped to each task
Recorded for company brands; the six layers apply to a person unchanged
What an audit covers internally and externally
Running one with AI in hours rather than months
How AI assistants currently describe you and your field
Awareness and consideration metrics, applied to a person
Mission, vision and values, formulated rather than assumed
The "For [target] who [need]" positioning formula
Generating and stress-testing fifty options
Turning one positioning into six repeatable messages
Visual and verbal identity, and which one matters for a person
Tone of voice, vocabulary, and what you never say
Training AI to write in your voice rather than a generic one
Keeping your materials consistent across every surface
The anatomy of a campaign: big idea, creative, channels, activation
Generating concepts quickly and choosing between them
Copywriting with AI as a co-author
The channel mix, and where a senior professional should be visible
The metrics framework: awareness, consideration, preference, loyalty
Building a health dashboard
Social listening on autopilot
The crisis playbook for the first 24 hours, and a 90-day plan
What the Gallup research found
What the Google research found
Ten key competencies of a modern manager
Blanchard's four competencies, and how each is developed
What good and bad strategy look like
Running strategy sessions and offsites
The basics of performance management
What a hiring panel expects you to already know here
Leadership styles theory
The six levels of delegation
What micromanagement and seagull management cost a team
How to answer the delegation question with evidence
Team formation and your role in hiring for it
The stages of team development
Personality types in a team
The dysfunctions of a team, and how you have handled them
Turning a strong specialist into a manager
Why coaching is the most modern management style
Situational leadership
Feedback that changes behaviour rather than mood
What leaders need to know about engagement
The difference between engagement and wellbeing
How to hear the team's voice without a survey
What you can influence and what you cannot
Communicating with a team you no longer see daily
Running meetings that produce decisions
Delivering presentations to a leadership audience
Business writing that gets read
The leader's role across each people process
The main tasks you inherit at this level
Building working collaboration with the function
How senior leaders develop the people below them
Structured, semi-structured and unstructured interviews
Competency, case and mass interviews, and the stress interview question
How a job profile becomes a question set
The scorecard used to assess you, and the preparation checklist
The STAR technique and behavioural questions, from the assessor's side
Competency maps and where the questions come from
How clarifying questions are used to test an answer
How rapport and non-verbal behaviour are read
This course contains the use of artificial intelligence.
Senior roles are rarely filled by someone who applied. They are filled by someone a search consultant already had on a list, months before the role existed.
Why applying stops working above a certain level
I have been on both sides of this. I have run searches where the shortlist was built from a target list of forty names and not one of them came from an application, and I have watched capable directors send fifty applications into a void and conclude that the market was bad. The market was fine. They were invisible to the process that actually fills those roles, and nobody had ever explained that process to them.
What this course actually covers
Six blocks. First, how executive search works from the inside: the brief, the market scan, the target list, the long list, the cut to a shortlist, the approach, the offer and the counter-offer you will receive from your current employer. Second, positioning: how you are currently described, what you want to be described as, and the messages that close the gap. Third, the competencies expected one level above you, so you know what you are being measured against. Fourth, the assessor's view of an interview — the scorecard, the competency matrix, how bias is controlled and how the final comparison is made. Fifth, the mechanics: CV, recruiter screen, salary conversation, LinkedIn. Sixth, ten lessons of personal work — talents, impostor syndrome, a competency audit, burnout, financial runway, and what keeps someone in the top league.
A note on two of the blocks
The executive search block and the interviewing block were filmed for people who hire, not for people being hired. That is deliberate. If you want a senior role, the most useful thing you can see is the document you will be scored on and the list you need to appear on. The personal-development block was filmed as a coaching method for working with clients; here you are the client. I would rather tell you that than dress it up.
Who is teaching this
I am Mike. I built the people system at Preply as it became a unicorn, and I have worked at Wargaming, iDeals and Alfa-Bank. More than 1.6 million students have enrolled in my courses across 185 countries, and over 150,000 specialists have gone through my programmes. I hold PHRi and SHRM-CP certifications and represent HRCI in more than ten countries. I have run senior searches and I have sat on the other side of them.
What is included
Lifetime access to all 42 lessons
Active instructor support in the Q&A section
A Udemy Certificate of Completion
Working templates: job order, scorecard, target list, long list, short list, offer
Practical tools for your CV, LinkedIn profile, competency audit and development plan
Where to start
Open LinkedIn and read your own headline as a search consultant would, with a specific role in mind. If it does not tell them what you are for, that is the first thing this course fixes. Enrol now and start the first lesson today.