Executive Data Storytelling

3 steps to deliver data stories that inspire leaders to act.
Rating: 4.7 out of 5 (134 ratings)
4,725 students
English [Auto]
Data Storytelling
Data Visualization
Executive Messaging
Tableau Software


  • There are no requirements for this course.


Why is executive data storytelling such an important skill to master?

A recent study by The Economist Group revealed these key insights about Executives:

90% of Executives agree:

“Gaining knowledge and becoming better informed is a priority to me.

93% of Executives agree:

“I am open to new ideas and experiences.”

Executives are open to new ways of seeing and understanding data.

But there is a major problem that exists as we show up and try to deliver data stories.

  1. We don’t know our executives.

  2. We don’t understand executive priorities.

  3. We don’t deliver data stories.

In this course you will learn how to identify and craft visual data stories and narratives that work for executives. This course will equip you with new inspiration around how to communicate with and work with your Executives and your leaders as well as provide you with tools and techniques that you can immediately use to tell more effective data stories.

Who this course is for:

  • People who use or consume data.

Course content

1 section5 lectures29m total length
  • Introduction
  • Know Your Executives
  • Understand Executive Priorities
  • Deliver Data Stories - Introduction
  • Deliver Data Stories - Solution


Data Storytelling Expert | Founder, Data Story Academy LLC.
Zack Mazzoncini
  • 4.7 Instructor Rating
  • 134 Reviews
  • 4,725 Students
  • 1 Course

Zack Mazzoncini is the Founder of Data Story Academy and a Co-Founder of Seattle-based data and analytics firm Decisive Data. Over the years Zack has helped hundreds of organizations and individuals develop data-driven cultures centered around data storytelling.

Zack graduated from the University of Washington with a degree in communications, rhetoric, and public speaking. He is considered one of the most entertaining and informative speakers in the analytics industry. His audiences are inspired to find the most important stories in their data and lean into their creativity.