Executive Certificate in Digital Transformation
What you'll learn
- Formulate a comprehensive digital transformation strategy by analyzing modern competitive landscapes and applying advanced frameworks.
- Evaluate core technologies like Cloud, AI, and Big Data from a strategic business perspective, not just a technical one.
- Design and launch powerful platform business models by mastering the principles of network effects and ecosystem governance.
- Architect a world-class, data-driven customer experience using journey mapping and hyper-personalization at scale.
- Implement Agile, DevOps, and Intelligent Automation to build a fast, resilient, and efficient operational engine.
- Lead the human side of change by shaping a digital-native culture and fostering psychological safety.
- Master business analytics by leveraging the OKR framework and avoiding common cognitive biases to make truly data-driven decisions.
- Navigate the complex risks of the digital age by understanding the strategic imperatives of cybersecurity, data privacy, and AI ethics.
- Synthesize your knowledge to build a complete, end-to-end Digital Transformation Roadmap for your organization.
Requirements
- For a better learning experience, we suggest you to use a laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.
- A background in a business, management, or technology role is highly recommended to grasp the strategic concepts.
- An eagerness to engage with comprehensive, text-based modules, analyze complex case studies, and think critically about strategic trade-offs.
- This is a strategic business course; no programming or deep technical expertise is required. We focus on the "why" and "what," not just the technical "how."
Description
Welcome to our program: Advanced Certificate in Digital Transformation
Are you ready to move beyond the buzzwords and become the strategic architect of your organization's future?
In a world where digital is the core of competitive advantage, true mastery isn't about chasing the latest tech trend. It's about deeply understanding the interconnected strategies, business models, and leadership principles that drive real, sustainable change. This executive-level program is designed for ambitious professionals who want to lead, not just follow, the digital revolution.
Master the Art and Science of Digital Transformation and Emerge as a Strategic Leader.
This program, offered by the MTF Institute of Management, Technology & Finance, will equip you with the advanced frameworks and mental models you need to succeed. Through ten in-depth textual modules, you will learn to:
Think like a strategist, using frameworks from top business schools to dissect competition and chart a course for the future.
Act like a platform architect, designing powerful business models that leverage network effects and build thriving ecosystems.
Lead like a digital-native, fostering a culture of agility, innovation, and data-driven decision-making.
A Journey Through the 10 Pillars of Digital Mastery
We have structured this program as a logical, cumulative journey. You will begin by building a solid foundation and then layer on advanced concepts, ensuring you develop a holistic and integrated understanding of transformation.
You'll start by deconstructing the Foundations of Digital Transformation, moving beyond the hype to establish a common language. Next, you'll arm yourself with Strategic Frameworks for the Digital Age, learning to apply models like Jobs-to-be-Done and the Three Horizons. We then de-mystify the Technology Pillars of Cloud, AI, and Data from a purely business-value perspective.
With this groundwork, you will dive into the most powerful business architecture of our time: Platform Models and Digital Ecosystems. You'll learn what truly separates companies like Apple and Amazon from the rest. From there, we zoom in on the heart of any business—the customer—in The Customer-Centric Revolution, where you will master journey mapping and personalization.
To deliver these great experiences, you need a world-class engine. In Operational Excellence, you’ll learn to build one using Agile, DevOps, and Intelligent Automation. But processes are nothing without people, which is why in Leading the Change, we tackle the most critical challenge: shaping culture, evolving leadership, and designing the future of work.
Finally, we ensure your strategy is intelligent and responsible. You will learn to move From Data to Decisions by mastering business analytics and the OKR framework. You will learn to Navigate the Digital Maze of cybersecurity, privacy, and AI ethics. Everything culminates in the Capstone Module, where you will use every tool you've acquired to Architect Your Digital Future, building a complete, actionable transformation roadmap.
Why This Program?
This course is provided by the MTF Institute of Management, Technology & Finance, a global educational and research institute based in Lisbon, Portugal, with a presence in 213 countries and chosen by over 800 000 students. MTF is an official partner of industry leaders like IBM, Intel, and Microsoft and a member of the Portuguese Chamber of Commerce and Industry.
Upon finishing, you will receive a digital certificate from the MTF Institute in addition to your Udemy certificate, providing a valuable credential for your professional profile.
If you are ready to stop reacting to disruption and start architecting the future, this is the program for you.
Enroll now to begin your transformation journey.
Course provided by MTF Institute of Management, Technology and Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 217 countries and has been chosen by more than 800 000 students.
Course Author:
Dr. Alex Amoroso is a seasoned professional with a rich background in academia and industry, specializing in research methodologies, strategy formulation, and product development. With a Doctorate Degree from the School of Social Sciences and Politics in Lisbon, Portugal, where she was awarded distinction and honour for her exemplary research, Alex Amoroso brings a wealth of knowledge and expertise to the table.
In addition to her doctoral studies, Ms. Amoroso has served as an invited teacher, delivering courses to a wide range of students from undergraduate level to business professionals and executives. Currently, as Head of the School of Business and Management at MTF, she leads the Product Development academic domain. At EIMT, where she also supervises doctoral students, Ms. Amoroso offers advanced instruction in research design and methodologies. Furthermore, she serves as a Research Consultant.
In synergy between academical and business experience, Ms. Amoroso achieved high results in business career, leading R&D activities, product development, strategic development, market analysis activities in wide range of companies. She implemented the best market practices in industries from Banking and Finance, to PropTech, Consulting and Research, and Innovative Startups.
Alex Amoroso's extensive scientific production includes numerous published articles in reputable journals, as well as oral presentations and posters at international conferences. Her research findings have been presented at esteemed institutions such as the School of Political and Social Sciences and the Stressed Out Conference at UCL, among others.
With a passion for interdisciplinary collaboration and a commitment to driving positive change, Alex Amoroso is dedicated to empowering learners and professionals for usage of cutting edge methodologies for achieving of excellence in global business world.
Who this course is for:
- Mid-to-Senior Level Managers and Directors seeking to lead impactful digital initiatives in their departments or companies.
- Business Consultants and Strategists who need to advise clients on transformation, innovation, and modern business models.
- C-Level Executives (CEO, COO, CIO, CMO) looking to develop a comprehensive, organization-wide transformation strategy.
- Course for any who want to build a career at management, business and for everyone who wants to improve skills and knowledge at management.
- Aspiring Chief Digital Officers (CDOs) seeking a professional, structured program to build a foundation for the role.
- IT and Technology Professionals who want to transition from purely technical roles to strategic leadership positions.
- Entrepreneurs and Business Owners aiming to build digitally native companies or pivot existing business models for the new economy.
Instructor
- 4.4 Instructor Rating
- 81,656 Reviews
- 842,122 Students
- 269 Courses
MTF Institute of Management, Technology & Finance
MTF is the global educational and research institute with HQ at Lisbon, Portugal, focused on business & professional hybrid (on-campus and online) education at areas: Business & Administration, Science & Technology, Banking & Finance.
MTF R&D center focused on research activities at areas: Artificial Intelligence, Machine Learning, Data Science, Big Data, WEB3, Blockchain, Cryptocurrency & Digital Assets, Metaverses, Digital Transformation, Fintech, Electronic Commerce, Internet of Things.
MTF is the official partner of: IBM, Intel, Microsoft, member of the Portuguese Chamber of Commerce and Industry.
MTF is present in 216 countries and has been chosen by more than 710 000 students.
The Institute of Management, Technology and Finance (MTF), an organisation dedicated to providing practical and cutting-edge education in the fields of business, technology, and finance. Our institute has a history that began in 2021 as The Retail Banking School, focused on addressing the practical and modern challenges of the retail banking industry, finance, and fintech. However, recognizing the evolving needs of the business world, we underwent a transformative redevelopment in 2023, becoming the Institute of Management, Technology and Finance. This redevelopment enabled us to expand our focus and cater to the growing demand for expertise in IT, technology areas, business, and entrepreneurship.
Our Motto: Scientia et Pratique. At MTF, we pride ourselves on our strong commitment to practical business knowledge. We understand that success in the modern professional landscape requires not only theoretical understanding but also the ability to apply that knowledge in real-world scenarios. Our curriculum is designed to empower our students with the necessary skills, tools, and mindset to excel in their chosen fields. Through hands-on projects, case studies, and experiential learning, we ensure that our students gain the practical expertise needed to thrive in today's dynamic business environment.
We believe in fostering the growth and development of our students on multiple levels. Beyond imparting technical knowledge, we place great emphasis on nurturing a growth mindset, enabling our students to embrace challenges, adapt to changes, and continuously evolve in their careers. We support the development of our students' skillset by providing access to state-of-the-art resources, cutting-edge technologies, and industry-relevant tools. By doing so, we prepare our students to become agile professionals capable of navigating the complexities of the business world.
At MTF, our mission is to provide valuable knowledge that supports the building of successful careers and businesses. We are dedicated to equipping our students with the skills, insights, and practical know-how they need to make a positive impact in their professional endeavors. We strive to foster a learning environment that promotes innovation, creativity, and ethical decision-making. Our values revolve around excellence, integrity, collaboration, and a student-centric approach. We are committed to empowering our students to become industry leaders and change-makers.
We understand that learning is a lifelong journey, and we recognize the importance of continuous professional development. The business landscape is ever-evolving, and staying ahead requires a commitment to learning and staying updated with the latest trends and advancements. As an institute, we are dedicated to being a provider of valuable knowledge and skills that can help professionals thrive in their respective industries. Through our rigorous curriculum, ongoing research, and partnerships with industry leaders, we strive to ensure that our students receive the highest quality education that prepares them for the challenges and opportunities of the future.
Join us at the Institute of Management, Technology and Finance and embark on a transformative educational journey. Discover your potential, unlock new opportunities, and become a catalyst for change in the dynamic world of business, technology, and finance.
MTF in numbers:
> 4 000 000 students of all programs
> 710 000 unique students
digital presence at 216 countries
our students speak at English & 68 other languages