
Explores common cognitive biases across perception, behavior, memory, and interpersonal domains for executives, highlighting time discounting, shifting baselines, motivated reasoning, confirmation bias, suggestibility, memory distortions, and overfitting.
Distort how we see people, events, and actions, shaping behavior and lasting consequences, through seven perception bias types such as discounting, confirmation biases, self-serving, group biases, and labeling.
Recognize shifting baseline effects and evaluate how gradual norm changes distort long-term judgment.
Identify baseline discounting by resisting judgments based on the recent past and assess the longer historical context of sales and initiatives to prevent propping up quarterly results.
Explain time and hyperbolic discounting and assess their impact on present-biased decision-making.
Explore time discounting in executive decision making, balancing quarterly shareholder focus with long-term strategic potential, and evaluate terms to avoid sacrificing long-term value for short-term gains.
Explore Udemy labs as interactive simulations by adjusting one or two variables, running the notebook, and observing outputs in the Jupyter notebook environment without writing code.
Explore how labs and simulators illuminate soft skills and thinking patterns by testing different combinations across personality types, offering a bird’s-eye view and optional, powerful learning experiences.
Explore a forecast horizon simulator to see how quarterly pressure, crisis mode, and long-term incentives shape short-term thinking, then run the notebook and adjust inputs to engineer short-term thinking.
Analyze motivated reasoning, confirmation bias, and echo chambers in belief formation and reinforcement.
Expose motivated reasoning by showing how personal goals distort evaluation of others' results and executives' project performance, including blind spots and denial of inconvenient evidence, and foster objective discussion.
Explore how describing an initiative with different keywords changes perception and adoption in this narrative framing lab, using a single input variable to test outcomes.
Identify self-serving and self-protective biases that distort self-assessment and responsibility attribution.
Identify self-serving perception, self-enhancement, and illusion among executives, balancing optimism with accountability. Deliver on promises and minimize the gap between what you think and what you do, avoiding blame.
Evaluate herd, group polarization, and in-group biases in collective decision-making and extremism.
Be aware of biases within groups, such as blind faith, polarization, and defending fellow executives, which can also discriminate against outsiders and harm judgment.
Engage in a group think pressure simulator to explore how diversity viewpoints, CEO dominance, and input variables shape group think pressure, identify contributing factors, and engineer worst-case scenarios.
Detect perceived depth and effort biases and assess how they influence valuation and action.
Develop critical thinking for executives by recognizing perception bias in judging others' workload and effort, using skepticism and comparison to assess product value and partnerships.
Engage in a cognitive effort simulator to see how fatigue, information complexity, and deadline pressure erode critical thinking, revealing how to resist manipulation and safeguard decision making.
Assess how naming and labeling biases alter perception, behavior, and future outcomes.
Executives learn to reduce jargon and avoid labeling, pursue plain English, call out weasel words, and insist on straight shooters who simplify without oversimplifying.
Simulate executive perception distortion by adjusting inputs such as consensus, financial pressure, and public pressure. Explore which factors amplify or mitigate distortion and engineer a maximized distortion scenario.
Explore behavioral biases that shape actions in work and relationships, from overfitting and over adjusting to loss aversion and the endowment effect.
Identify overfitting biases and evaluate risks of extrapolating from limited or past-specific data.
Learn how executives avoid overfitting from narrow results by recognizing when to generalize for innovation, product launches, and talent decisions, while preserving specialist strengths.
Navigate an overreaction–underreaction simulator designed for executives. Identify indicators and adjust input variables such as market volatility and recent failures to map factors driving reaction accuracy.
Differentiate moral evaluation from moral blame and assess its impact on collaboration and conflict.
Explore how moral blame and personal bias fuel discrimination against executives, partners, or employees based on values, being a smoker, or political views; the solution is compartmentalized.
Navigate a moral framing distortion simulator to see how political alignment, emotional framing, and group cohesion influence polarization and how to engineer high-polarization scenarios analytically.
Analyze loss aversion, sunk cost, and endowment effects in persistence and escalation decisions.
Executives learn to recognize loss, sunk cost, and endowment bias, and decide today whether to start or drop an initiative.
Explore sunk cost escalation bias with a simulator by adjusting emotional attachment, money invested, and public commitment to observe how outputs shift.
Explore memorisation biases and how they shape how you store information, recall memories, and influence behavior, detailing salience and pick-and-effect, simplicity, suggestibility, and motivated reasoning biases.
Explain salience-driven memory distortions and assess their influence on judgment and recall.
spot bold claims that seem too good to be true and hide subtle details, revealing bias. ask structured questions from multiple viewpoints to separate style from substance.
Explore how peak-end and recency primacy shape memorability of a presentation using a simulator, adjusting opening strength, data density, ending impact, and emotional climax to engineer memorable outcomes.
Evaluate how simplicity and perceived triviality bias memory, understanding, and persuasion.
Executives encounter simplicity bias and authority effects that mask underlying issues. Ask targeted questions: what are you not telling me, and what else is going on, to justify beyond simplicity.
Explain familiarity and exposure effects and assess their role in belief formation over time.
Executives bias toward the familiar through exposure and repetition, reinforcing a familiarity filter and inertia that push toward overused corporate solutions; cultivate courage to try new perspectives.
Explore how exposure, repetition, and familiarity influence acceptance and critical thinking, using a simulator to test input variables like duration, repetition frequency, and authority to maximize persuasion.
Identify suggestibility mechanisms and evaluate implementation intentions as behavioral drivers.
Be aware of others’ suggestions, double-check the source of ideas, and manage impulses to resist manipulation; recognize implementation attention as a persuasion tool in hiring, projects, and decisions.
Explore how suggestive language, authority pressure, and targeted questioning influence persuasion in a safe lab simulation, revealing how to maximize or detect manipulation.
Explore interpersonal biases that shift how we interpret events based on others' actions, including authority bias, hostile attribution bias, and naive realism, and how motivated reasoning shapes judgment.
Assess authority and halo effects and their impact on critical thinking and decision quality.
Develop intellectual integrity by challenging authority and exposing halo effects, calling out inconsistencies politely regardless of status to prevent deceit and manipulation in executive thinking.
Explore how factors like seniority gaps and review dependency heighten authority pressure, stifling dissent and transparency, using a three-step simulator: run, explore inputs, and engineer maximum pressure scenarios.
Analyze attribution biases and their role in misjudging intentions and behaviors.
Guard against attribution biases by focusing on results and processes, remove emotional judgments, and require proof before reacting to others' actions in executive settings.
Explore the attribution error simulator to see how success or failure, internal versus external factors, and actor and situation shape attribution errors, and learn to maximize or mitigate them.
Evaluate naive realism and its effects on expectations, disagreement, and institutional trust.
Explore how naive realism shapes executive culture, boosting efficiency and loyalty while risking blind spots to boardroom drama, backstabbing, and politics.
Engage in a halo effect simulator to see how attractiveness, prestige signals, and confidence shape responses, then run, tweak inputs, and maximize the halo effect.
Explore four bias categories—perception, behavioral, memorisation, and interpersonal—and learn to identify and address cognitive distortions that affect executive thinking and decision making.
Explore how manipulation works by examining nine key types, from consistency and emotional manipulation to fact and context manipulation, and learn to identify and hedge against them.
Explore how consistency manipulation drives ongoing behavior through first-person commitments, escalation, and rationalization, with examples from charities, terms of service, and the Ikea effect.
Explore consistency manipulation in executive relations, from escalation of commitment and active choice to visualization, pros lists, and written commitments, and learn how adept leaders avoid these traps.
Explore how emotional manipulation uses others' emotions to drive actions, from hype and fear to bullying and guilt, including positive or negative outcomes, emotional blackmail, and attention seeking.
Analyze how emotional manipulation in the boardroom leverages fear, greed, and personal reactions to push executives toward action.
Explore how effort manipulation alters behavior by shaping perceived effort, where two-thirds of total effort is perceived, and learn techniques like low effort words, fewer options, and implementation intentions.
Explore how effort manipulation operates in executive relations, with pitches that claim faster and easier processes while leaders catalogue objections to reduce options and build support.
Identify how standard manipulation twists comparisons by changing criteria or applying different standards. Expose exceptions and motivated reasoning to promote transparency and fair evaluation in corporate settings.
Examine standard manipulation in executive relations by exposing how leaders hide the criteria, manipulate misrepresent numbers, compare performance, and claim exceptions, enabling critical thinking to safeguard transparency and fair assessments.
Identify how pressure manipulation leverages presence to push you toward action under intimidation, urgency, or deadlines. Learn safeguards like staying present, holding eye contact, and pausing to resist manipulation.
Explore how pressure manipulation operates in executive relations through intensity, eye contact, bluffing, threats, fear, and artificial scarcity to force premature decisions.
Identify manipulation as using fabricated common ground to make you feel understood and more persuadable. Recognize empathy, effect labeling, mirroring, and other NLP tricks, and question claimed commonalities.
Explore how manipulation in executive relations uses shared identity to persuade by showing understanding of others' views. See examples of aligning with peers and recalling past collaborations to influence decisions.
Explore how fact manipulation distorts perception by changing or omitting numbers, adjusting sample sizes, and shifting comparisons, with practical examples and strategies to demand transparency.
Examine how executives manipulate facts by reweighting metrics, downplaying weak areas, and emphasizing strong results in projects, initiatives, and performance metrics.
Identify how context manipulation shifts perceived value by changing what we compare. Explore techniques like contrast manipulation, middle-option framing, extreme anchoring, and the piquant effect that shape choices and presentations.
Explore how context manipulation sways executive judgments by framing favorable comparisons and highlighting positives and negatives. Identify when present versus past benchmarks or internal predecessors distort performance.
Examine labeling manipulation, where simple, catchy names stigmatize or dehumanize people or ideas, and learn to question labels that stick and spread.
Labeling manipulation uses explicit adjectives to shape perception and undermine others in executive relations. Repeating labels like lazy or procrastinator can make them stick, especially when power is involved.
Explore nine manipulation techniques, from consistency and emotional manipulation to context and labeling, and learn to identify and prevent manipulation through awareness of cognitive biases.
Learn to mentally prepare and apply defensive and offensive tools to deal with difficult people, guided by four modules: inner game, defensive tools, offensive tools, and strategy.
Begin with the inner game to set your frame before techniques, detach from reactions, reinforce your identity, and document the behavior to guide future responses.
Detach from others' reactions to avoid blame and guilt. Challenge rationalization and trained reactions to observe negative behaviors from afar.
Reinforce your identity to resist others' reactions by building self-trust, extreme experiences, acknowledging strengths, practicing self-care, and the touchstone effect to stay decisive under pressure.
Specify and quantify negative behaviors to hold others accountable, estimating costs across people impact, project impact, and political impact, then document concrete consequences to guide boundaries and actions.
Explore defensive tools to protect yourself from negative behaviors, using boundary framing, explicit inquiring, and careful documentation to block harassment and keep daily life uninterrupted.
Executives learn to disrupt frame battles by asserting strong personal boundaries and rejecting others' frames, ensuring they control the conversation and protect their own frame.
Use explicit inquiring to challenge negative behavior by asking why, forcing justification, and revealing that such actions are not natural, especially in harassment or discrimination cases; persist.
documenting the consequences of someone's actions creates a clear, measurable record that defends you in business decisions, using emails, read receipts, screenshots, and videos.
Explore offensive tools to hold others accountable and stop problematic behavior, including implementation intention, intent labeling (creating a consistency trap), and presence and persistence to actively stop the other side.
Learn how implementation intention uses how-to questions to force detailed mental imagery and generate options, boosting execution with non-confrontational, stackable prompts.
Intent labeling forces statements in the first person, creating a consistency trap; use either repeat-back or active-choice to lock in commitments for defense or offense.
Presence and persistence deter intimidation by holding the tension in tough conversations, using frames and boundaries to guide action and reveal true intents through eye contact and a firm stance.
Analyze how strategy fits organizational context and tools, define your protection archetype, and consolidate change as an ongoing process.
Analyze the corporate context to gauge protection, documentation, and policies, guiding your choice to endure, leverage, or leave. Understand how culture and history shape outcomes and risk in executive interactions.
Identify protection archetypes—diagnoser, shield, documenter, and challenger—to neutralize negative behavior in executive decision making, recognizing that each has pros and cons and choice depends on context.
Consolidate a change by gradually adopting a new attitude and identity, practicing outside work with boundaries and role plays, then flip the frame and persist through upset.
Master the inner game, deploy defensive and offensive tools, and apply a protection-archetype backed strategy to effectively handle difficult people in professional and personal contexts.
Vasco's YouTube Channel:
https://www.youtube.com/c/VascoPatricio
Vasco's booking page (for consulting/coaching:
http://CoachingBooking.com/
In this course, we will cover the usual cognitive biases, fallacies, and other errors and distortions in human behavior and thinking, and their applications in an executive context.
These can be caused by external triggers, skewed perceptions, other people, and/or many other triggers. Although it's not always easy to simply "fix" these biases, a thorough understanding of them is the first step to changing perception and behavior.
You will learn about both frequent and unknown/obscure biases including:
- Loss aversion;
- Time discounting, baseline discounting, symbol grounding and symbol dependence;
- Motivated reasoning, confirmation bias, negative attribution and many other biases related to emotion;
- Perceived depth and effort manipulation, simplicity and triviality biases, and more;
- Salience effects, the peak-end effect, and others;
- The focusing illusion and affluent pressure;
- Anchoring, framing and context manipulation;
... As well as many others, and how they apply in a corporate and executive context.
The course is presented in a reference guide format. In short, lessons are not sequential or dependent. You can take any specific section and watch it, and the contents will be encapsulated. But naturally, for someone watching the whole course in one go, things will be sequential and ordered. By the time you're done, you'll be an expert on all things cognitive biases.
If this seems the course for you, let's begin!